If you haven’t heard, Facebook has started testing an alternate newsfeed for unpaid business page posts. The rollout has been slow but in the countries it has been tested in, the results aren’t looking too promising for small businesses. It’s now even more important – no, necessary – that small businesses build and cultivate email marketing lists as their own personal assets rather than relying on third parties, like Facebook, to drive web traffic and sales. Déjà vu, anyone? If you remember a few years back, 2013 to be exact,…
