This month, during a recent Lunch & Learn for the Overit team, I had a chance to speak about two of my passions: marketing and The Dark Knight. Specifically, the marketing lessons we can derive from the film and how we can apply them in the field. I know it sounds like a stretch, but hear me out… (WARNING: Spoilers ahead!) As a fan of Batman, the character, I obsess over The Dark Knight and find that every time I watch the film I’m able to pick up something I…

For many of us, shopping is a pastime that’s as American as baseball and apple pie. But that pastime is undergoing an evolution. The ways that we shop have changed drastically in the last decade and some retailers are suffering while others are thriving. For many, the difference centers on the ability to adapt to the rise of digital access and opportunity. On August 16, Overit held a panel in conjunction with the Google Partners Connect: Retail event. The panel featured speakers including Teah Teriele, Death Wish Coffee Company; Max…

Those of us born within the last 70 years, we grew up watching television, commercials, TV shows, and movies. We remember the cheesy classic ‘80s commercials for Doublemint Gum encouraging us to “double your pleasure, double your fun!” They stuck with us for years, and we still get nostalgic thinking about them. via GIPHY Video, as an art form, has evolved drastically since those early commercials. The accessibility of tools to create video has become much greater, with tools now more affordable and more available than ever before. This has…

Any salesperson worth his or her salt will tell you – face-to-face interaction builds relationships. But how much of your face is there to go around? Your face doesn’t scale, so how can you continue to nurture relationships beyond the face-to-face?  I’m on my way home from SEMICON West 2017, stuck in the Detroit airport on a combined 11-hour layover, delay and cancelled flight. Trapped here with nowhere to go, this seems like a pretty good time to reflect on the events of the past week and what I’ve learned….

I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work. How would I build buzz for my book? How would I tell people when my book was ready? How would I create a relationship with…

My favorite projects to account manage are videos that in some way improve the world. This use of video is called video advocacy, and the promotion of these videos is both effective and resonates with audiences. Video is one of the most creative means to drive a viewer to action. Changing and improving the world is a lofty goal, but many of Overit’s clients use video in exactly this way- to engage, empower, and drive a conversation and specific outcomes. Video is “beneficial for advocacy campaigns because they are a…

Until recently, machine learning was just something you could only find in science fiction movies, but now, it’s being integrated into various software systems for marketing, content development, and reporting.

Last week, I attended PRSA Boston’s Social Media Summit to hear insight from industry leaders on creating engaging content, using video for social, and the current and future trends in the sector. While I was overly excited about being named the conference’s top tweeter for my live-tweeting efforts, I was even more excited about the new ideas and information I learned from the speakers. Read on as I share what I learned at the Social Media Summit. Opening Session with Josh Karpf, DraftKings Josh came to the event with experience in…

These days, whether they are using it or not, companies are collecting vast amounts of data with their digital tools (like Google Analytics, keyword campaigns, site forms) – sometimes simply because they can and sometimes due to market challenges related to their industries (like the highly regulated pharmaceutical industry who needs to track and report deeper spend). So much is out there and yet not every company requires up-to-the-minute data to orchestrate their marketing programs. They will say things like ”I just need a prettier site” or “I need better…

Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics. While business owners and marketing managers may be tempted to leave analytics to the “geeks” in the office, in reality, your website’s data is crucial to measuring — and growing — your…