Gary Illyes announced today that Google is switching to a mobile-first index.

Voice search is growing. Are you ready?

How many of us go through our inbox inbox first thing in the morning? Most of us. How many times do we check our phones throughout the day? 200 times. We’re interrupted at work every 3 minutes, and it takes us 23 minutes to refocus. Debra Jasper challenges us. It’s easy for us to get a message out. It’s hard to get a message in. We need people to slow down and tune in to what we have to say. This requires a passion for storytelling. We warm up by discussing…

There are 400M advertisers on Facebook right now. 5 new Facebook profiles are created every second, and there are 1.3B daily users. Lots of people to reach with Facebook Ads. (Are you using them, yet?)

Good morning, everyone! We’re back for our second day of Pubcon Las Vegas 2016 coverage. Today, we’ll be mixing it up again – covering sessions on a variety of topics here and on Twitter. We’re kicking off the blog coverage today with Robert Scoble‘s keynote address. The room is packed for this talk, everyone armed with coffee (and Tylenol?) after last night’s networking shenanigans. Robert says we’re about to enter into the fourth transformation of our computer experiences. We’re switching to a new era of user interfaces. Screens have changed. Old school…

Another two-part session here today – we’re ready to share some key takeaways you need to know about remarketing. B2B Remarketing: Erin Heffernan, Account Director, Optimedia What Erin begins by looking at, from a paid search point of view, is the paid search conversion funnel. She knows the highest searched terms usually have the lowest conversion rate. They’re super generic. However, the lower the search volume (and the more specific the search term), the higher conversion rate. They look at their funnel (category, brand, product from widest to narrowest) and identify what they want to achieve….

It’s time for the afternoon keynote! We’re full from lunch and ready to listen in on the latest from Scott Monty. Scotts begins with a poem, a scene of snowy woods on the screens behind him. The reason he opens with Robert Frost’s “Stopping By Woods On A Snowy Evening” poem is that we, as marketers, can be inspired by anything if we simply choose to be observant enough. Scott’s classical education made him learn to appreciate history, art, drama – everything that’s come before us as human beings. The…

Search is just one damned thing after another. It’s easy to feel like that, says Dixon Jones, marketing director of Majestic SEO. But it’s not actually true. It’s the same damn thing, over and over again. It’s links. There is so much information in a link. Links involve content, reach, influence, power, meaning, context, passion, intent, relevance… Links are connections. Dixon Jones was here last year talking about whether we should be measuring the power of links to every page versus chasing links to a complete entity as a whole….

I’m embarrassed to admit how little I’ve used Snapchat, which is why I’m pretty excited for this next session. First up, Kat Haselkorn, of Go Fish Digital. Snapchat’s not a passing trend. She’s a pretty terrible photographer, she admits, so she fails at Instagram. But Snapchat is more fun and frivolous, less demanding of your photo skills. It’s a wonderful place for cat gifs and photos of burritos, like much of the Internet. However, there’s more to it. And many misconceptions (it’s not all about naked pictures that disappear, like we thought). Snapchat is used…

Good morning from Pubcon Las Vegas 2016! The Overit team is thrilled to be here (in booth #507) and ready for a few jam-packed days of sessions on all-things-marketing. This is the first of many sessions we’ll be covering this week (catch the full list here). Pubcon’s kicking off with a keynote by Scott Stratten of Unmarketing, co-author of books such as QR Codes Kill Kittens and UnMarketing Second Edition: Everything Has Changed & Nothing Is Different. His claim to fame in the geek world is that he is one of…