Cheat Codes for Marketers

Cheat Codes for Marketers

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Still with us today? Oh, I hope so. It’s the final session of the day and we are greeted by the likes of David Lloyd, DeeAnna McPherson, Megan Estrada and Nick Mattera. They’re here to talk about how to use social media for brand good, not evil. Up first is Megan. Her client is Las Vegas, and her mission is to get more people to go there (is that hard? ;)) From Megan, we learn that Las Vegas received 41.1 million visitors last year, so my questions stands. She says that…

10 Marketing Mistakes You’re Probably Making

10 Marketing Mistakes You’re Probably Making

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And we are back! I hope you had time to recharge–your battery, your caffeine intake, both, whatever. We don’t judge. Up next we have Bhavesh K. Shah, Charlie Breit, John Hall, Matt Witt and Michael Kahn who are going to help us stop making stupid marketing mistakes. Moderating is Tommy Perez. This is one of this mythical “all dude panels!” It’s refreshing to see one in the wild.  I kid. Mostly. Michael and Bhavesh are going to talk first. Michael mentions that everyone on the panel is wearing jackets, dress shirts and jeans. Score one for…

A Short Guide to Getting Everything You Want

A Short Guide to Getting Everything You Want

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No rest for the weary, our next session is starting up immediately following the last one! Chris Guillebeau, one of my favorite Internet people, is up to talk about how to get everything you ever wanted. This should be good. We begin. Do you remember when you were six years old and you met a new teacher, one of your parent’s grown up friends or any other random adult? They all asked you the same question–what do you want to be when you grow up? Do you remember what your answer…

NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

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HEY THERE! Are you ready for some #adtechSF liveblogging? I hope so because we’re going to be coming at you hard over the next two days, and I could not be more excited. Quick side note: Did you know people could get Citizen Arrested in Starbucks? Because that just happened right in front of me this morning and my adrenaline is PUMPING. Expect all of the crazed liveblogging as a result. Though, that may have happened anyway. Okay, we’re getting started! Rohit Bhargava is going to kick us off with…

Turning the Aircraft Carrier: Driving Change in the Large Enterprise (#CZLNY)

Turning the Aircraft Carrier: Driving Change in the Large Enterprise (#CZLNY)

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I’ve been eagerly awaiting this session since interviewing Eric Enge of Stone Temple Consulting a few weeks ago. Today, Eric and Sean Kainec of Home Depot are talking about how to change how SEO is perceived in an enterprise environment.  How is SEO perceived? Well, version one is it’s done in a dark closet, it’s black magic, it’s sketchy. Or, version two, you’re the “keyword people.” What keywords do I need to put on my page? (ok that’s it, thanks, now go away). Or, version three: You want keywords, title tags, meta…

Ready, Set, Integrate: Data-Driven Email (#CZLNY)

Ready, Set, Integrate: Data-Driven Email (#CZLNY)

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People get too many emails. Their second complaint about email marketing? The email content isn’t relevant to the recipient. You need to personalize your emails, and data helps you do that. That’s the theme of the ClickZ New York session by Allison Kell, marketing manager at the Credit Union of New Jersey. There are three stages of email marketing you need to know. Stage 1: Ice Breaker DON’T SELL. This first stage is about getting to know them, and listening. Have a two-way conversation. Have them tell you what they…

The Magic of Mobile (#CZLNY)

The Magic of Mobile (#CZLNY)

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John Shehata, executive director of search at ABC News,  has 90 slides to finish in 35 mins. Let’s go! Mobile usage is overtaking desktop for the first time in history. Google is designing for mobile-first and applying for desktop. And they’re scaring users now by saying “This site isn’t mobile friendly.” Are your users being scared away? Quick intro thoughts: Matt Cutts told us last year mobile search would exceed PC. We’re there. Search is the #1 content discovery tool for mobile users. Mobile rankings – old news. Ranking changes…

Digital Innovation at the White House (#CZLNY)

Digital Innovation at the White House (#CZLNY)

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It’s time for Day 2 at ClickZ Live New York! The morning’s kicking off with Leigh Heyman, director of new media technologies at the White House. While leading the technical team, he works closely with the digital marketing/content-focused experts at the White House, and he immediately stresses the need for those two teams to work together. His keynote focuses on two digital marketing approaches – event-driven and long-term – with the same goals: engagement. 2015 State of the Union Digital Strategy For the 2015 State of the Union, his team…

How Can Analytics Better Inform Content? (#CZLNY)

How Can Analytics Better Inform Content? (#CZLNY)

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Ian Walsh, CMO of Trackmaven, reminds us that content has become modern marketing’s fuel. Along the way, a lot of technology has come along – content production tools, workflow tools, distribution tools, and analytics and attribution tools (not to mention the many social channels themselves). But… 63% of B2C and 61% of B2B marketers don’t think their content is effective (all stats from Content Marketing Institute/MarketingProfs 2015 B2C/B2B Marketing Trends). The reality is that most content is failing. We don’t think this – we know it. TrackMaven tracks the success of…

Cutting Through the B2B Bulls*** (#CZLNY)

Cutting Through the B2B Bulls*** (#CZLNY)

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How do you develop a message that your customers will listen to? That’s the question Craig Coffey, marketing communications manager of Lincoln Electric, is answering today. In his job, he gets to make welding (and welding equipment) cool. He makes people interested in taking up welding as a hobby and a career. Because “welding is f*cking cool.” And people are really passionate about it. So, how do you get people interested in your (maybe not so obviously exciting) topic? Craig shows us a spec sheet. The 5th bullet of features…

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Instagram opens shoppable organic posts to more businesses in the US https://t.co/T3J1H4ScNE