As the cold weather starts to roll in, we’re reminded of what’s coming… the holiday season. The upcoming months are not only the busiest of the year but also when the most spending occurs. Most retail marketers are heading toward the largest business and profits of the year and it’s important to make sure your marketing campaign isn’t left in the dark this winter. Is your holiday campaign going to be ready? Want to make sure you’re on track? Here are 5 tips to keep in mind this shopping season….

Welcome back! It’s time to talk SEO Audits, and how you can DIY. Up on stage to lead us on our journey are Rob Woods and Overit’s own Senior Strategist Jen VanIderstyne. You would have thought Jen would have shared her slides with me beforehand to make this part of my job a litle easier but, alas, then you would be wrong. I’ll remember this moment, Jen. Rob is up first. First, we want to talk about why you should do your own SEO Audit. What are the benefits? Why…

Good morning, good morning! We’re kicking things off at Pubcon this morning with a keynote from three Googlers. What more could you really want to start your search day? On stage we have Nathan Johns (Senior Search Quality Analyst and one of my favorite folks), Eric Kuan (Webmaster Relations) and Gary Illyes (Search Quality Analyst). This should be good. Joe Larato is playing moderator, host and emcee here. Joe: Voice search,  as a topic. What are you seeing? How is it effecting devices? Gary:  Voice search is very exciting. More and…

Still here. There’s really no better way to end a day than trying to keep up with Aimclear’s Marty Weintraub so that’s what we’re gonna go. Brace yourself, this is gonna get nuts. I’ll do my best to keep up. Marty’s sharing his current Spotify playlist and the music he’s really into. Marty says this is his 9th Pubcon. If you would have asked Marty years ago if he thought he’d be able to take his customer list or actions that deem “success” and then do FB targeting around them…

Hey, hey! I hope you enjoyed your lunch because we’re about to start up again. This afternoon we have Tom Hale delivering our keynote. He’s from Survey Monkey and he’s gonna share tips and tricks for helping us maximize survey results. Tom’s up on stage and he has ENERGY and I love it. He’s the president of Survey Monkey and he loves his job. Survey Monkey is a place where they power curiousity. Surveys are for intrinsically curious human beings. Tom says we’re here because we want to win, and…

Still with us? Good! Next up we’re going to talk influencer marketing with the very smart Kristina Libby and Matt Siltala. We’re starting this session a little early. That’s how I like it. Up first is Kristina. She starts by quoting Lazerfeld & Katy Theory from 1940 which found opintion leaders are most succesful in conveying an idea to people who share certain demo criteria. Krisitina performed an influencer survey to learn more about the influencers themselves — what’s important to them, how do they want to work with brands, etc?…

Lauren Polinsky (MGM Resorts) and Kate Morris (Craftsy) are up to talk about in-house content strategy. Kate starts off saying that she and Lauren are both very, very old. Perhaps not age-wise, but definitely experience-wise. We’ll take that. She mentions that we’re not here to just talk about blue links on a search page. It’s about showing up in the One Box. It’s about Voice Search. It’s about giving people the answer to the question they’re searching for.  It’s about videos. It’s all content. Content isn’t just the text on the page….

Good morning, party people! Welcome to Day 1 of Pubcon here in Las Vegas. It may only be the first official day of the show but I’ve already lost my voice and shared my cold with a few hundred people. You’re welcome! We have a busy liveblogging schedule this week so check that so you know what you can expect and when.   Pubcon’s Joe Larato is up on stage to talk about the Pubcon story. This crazy ride all started in a pub in London. Since then, it has…

If you haven’t heard, Facebook has started testing an alternate newsfeed for unpaid business page posts. The rollout has been slow but in the countries it has been tested in, the results aren’t looking too promising for small businesses.  It’s now even more important – no, necessary – that small businesses build and cultivate email marketing lists as their own personal assets rather than relying on third parties, like Facebook, to drive web traffic and sales. Déjà vu, anyone? If you remember a few years back, 2013 to be exact,…

Hello! It’s just about our favorite time of the year! When some chosen few get to board a plane at an ungodly hour, head west, and arrive in time for Pubcon Vegas. This year, I’m excited to say that it will be myself and Jen making the trip. She’s speaking; I’ll be providing blog coverage; and we’ll both be around to meet, mingle and have a little fun. Here’s a little bit of what you can expect: Catch Jen Dishing on SEO Audits On Wednesday morning, Overit’s Senior Strategist Jen…