Design

As a well-rounded designer I have been tackling an age-old stereotype that has plagued Americans for years. The use of the color pink as a gender divider. Pink is so ingrained in us as a “girly” color that you may be surprised to hear the color pink didn’t start out as a color of the ladies, we made it so.  Yes. Us. It’s time to take it back. Despite what mass-marketing would like you to believe, there weren’t any gender-based roles placed on the color pink when it first made its way onto the scene. In fact, according to Smithsonian, a 1918 article from Earnshaw’s...
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Last week, a few members of the Overit team had the privilege of taking part in the annual WebVisions conference in New York City. I was fortunate enough to be a part of this adventure as well as to repeatedly have my mind blown as we engaged in the many wonderful workshops and presentations given over a three-day period. Our team was exposed to an array of speakers ranging from the Yes Men’s Andy Bichlbaum to extreme media theorist Douglas Rushkoff, from Nishant Kothary’s honey badger personality to Rafa Soto’s comedic display of brilliant brand advertising, and just about everything in between. Needless to say we’ve returned filled with inspiration and a rejuvenated excitement for the creative future that lies ahead of us.
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Whether creatives choose to embrace current design trends or steer clear of them, one thing cannot be argued – they impact the Web tremendously. As a creative, there tends to be a question as whether to be trendy or to be a trendsetter. To stay current and relevant to popular visual interests or to create innovating and timeless designs that will inspire others. I believe it is important to be mindful of current trends and to appeal to the interests of your clients and to competition on the web, but that as a designer, continuing to explore and break those confinements of popular trends to...
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Designer friends, we are in crisis. And we must act! As the founder of Brayton Graphics (acquired by Overit in September), my background is in design. I went to school for it, I worked it, and I ate, lived and breathed it. And while I may lose my design street cred for even bringing light to this subject, I feel it is my duty to educate the rest of society and lead designers into a revolution. It is a revolution against our greatest enemy. It is a revolution against Comic Sans.
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It can be a hard road as an illustrator. Whenever I’m brought into a n argument conversation with a client I’m often not sure whether I should show up with examples or a helmet. The ease of stock photography has left our visual landscape saturated with these perfect-world, air-brushed images. Everybody is using the same sources for imagery and that same-ness can render your brand invisible. Through stock photography, you are paying NOT to be seen.
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If your website is the face of your company, then your logo is most certainly the voice. It’s your identity. In those first initial moments when a user lands on your website, your logo has the ability to establish trust, to convey your message, and to present enough visual interest that someone will want to take the time to get to know your company better. But only if you create that interest through design.
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