Design

72 Articles posted in Design.
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Modernizing History: The Met’s New Logo

Modernizing History: The Met’s New Logo

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Last week, The Metropolitan Museum of Art unveiled its new logo that was promptly met with an onslaught of opinions and feedback from designers and the museum’s patrons. The design community is historically notorious for visceral reactions to rebranding efforts, and the reaction to The Met’s logo unveiling was no different.

Kris Carr: Creating a Crazy Sexy Website

Kris Carr: Creating a Crazy Sexy Website

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Health, spiritual wellness, and happiness for the masses… yeah, we’ll help promote that. At Overit, we’ve had the great opportunity to work with best-selling author and wellness activist Kris Carr on a variety of marketing initiatives, helping to better engage her existing audience and reach more men and women looking to achieve healthier lifestyles. It’s pretty cool, and we’ve learned a lot along the way. Celebrating the launch of the new Kris Carr (@crazysexykris) website, Kriscarr.com, with our own Crazy Sexy Juice Party! Awesome work and collaboration by both teams….

Break Your Routine to Combat Creative Block

Break Your Routine to Combat Creative Block

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“Creative block” is a term all too familiar to many of us working in creative professions. Unfortunately we tend to make the very easy and all too common mistake of convincing ourselves we’re not creative. If you’re an artist, designer, or similarly in a position of constant demand for the imagination, you’ve learned to rarely succumb to the ominous voice of self doubt – or at least that is what you like to tell people. The truth is humans are inherently creative and some of us are better at taking…

25 Reasons I Hate Your Site On Mobile (& What To Do About It)

25 Reasons I Hate Your Site On Mobile (& What To Do About It)

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Dear Webmaster, Site Owner and/or Marketing Agency Responsible For Committing UI Atrocities, Let’s talk. Recently I visited your fancy website from a mobile device while trying to read/ buy/ do/ put off something. To be clear, when I say “mobile device,” what I really mean is that I wasn’t on my laptop. I was using my smartphone/ Wii U gamepad/ PlayStation/ tablet/ really cool nerd watch; I was not using the Nokia 3310. Unfortunately, I must report that I had a horrible mobile experience. I left feeling frustrated, scared and…

Usability: Are You Making it Better? Or Making it Worse?

Usability: Are You Making it Better? Or Making it Worse?

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I am, admittedly, not great with change. I hold onto things – objects and emotional scars – for far longer than would be deemed healthy. It’s something I’m working on. But as odd as I am, I am not entirely unlike your customers and your users. Your customers, also, don’t always love change. It’s scary and new. But they’re better at accepting it when the change helps them. When it’s an improvement and a step forward. When it makes their life easier and helps them swear at their technological device…

Design & Content: Matching Words with Style

Design & Content: Matching Words with Style

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In the creative agency realm, it’s hard to imagine two areas of expertise more closely married than content and design. From direct mail to billboards, website creation to digital marketing and everything in between, the two are intertwined, constantly influencing one another in what we call ‘communication design.’ Luckily, more and more, agencies are allowing these specialities to work together in an integrated manner – and the results show it. Beginning with the Message When we begin a creative project, content typically starts the fire, fueling understanding for design. Ideally,…

Avoiding Font Failures: Choosing the Right Fonts For Your Website

Avoiding Font Failures: Choosing the Right Fonts For Your Website

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In print and online, typography is expressive, just as much as (or sometimes more than!) imagery. The right choice of fonts for your website can reflect the voice and tone necessary to tell your story, while the wrong choice can garble your message. Your fonts can grab readers’ attention, or turn them away before they get through a complete sentence. There are a number of things to consider when selecting a font for your website. Know Your Audience’s Legibility Needs And Attitudes Knowing your audience is critical to any marketing…

Colors & Typography & Images, Oh My

Colors & Typography & Images, Oh My

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I want to start by saying I love being a designer. I do. But since graduating college, I have been fighting a never-ending battle, one that often starts with constantly hearing the same line: “design should be easy. You just pick a color and font.” Sigh. The truth is most are not aware of the power of good design services. They don’t understand that by selecting the right colors and the right typography you can pull a mood from someone. You can create a need for a product that wasn’t…

Top Questions To Ask Your New Design Client

Top Questions To Ask Your New Design Client

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Signing on a new client can always give a designer anxiety. It can sometimes be like going on a first date. No matter how many scenarios you make in your head, the worst can still happen. You always want to step in with an open mind. Many times, clients will actually have a good concept of what they are idealizing. It’s up to you the designer to absorb that information by asking appropriate questions. When you begin any project, you always want to do your own research. Nothing is more…

Wearable Tech: Are We There Yet?

Wearable Tech: Are We There Yet?

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Pebble Smartwatch. Martian Smartwatch. i’m Watch Smartwatch. Metawatch. Google Glass. Now enter Samsung Galaxy Gear. Smartwatches and wearable technology are nothing new. Only with the name “Samsung” attached would a product such as Galaxy Gear make headlines. If Apple releases an anticipated smartwatch it, too, will stir up a lot of buzz. Microsoft hasn’t even mentioned a release for a smartwatch (I don’t think) and it already has hype. But the truth is, none of these products have made an impact. Why? None have proven to solve any problems or…

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