Design

67 Articles posted in Design.
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Design & Content: Matching Words with Style

Design & Content: Matching Words with Style

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In the creative agency realm, it’s hard to imagine two areas of expertise more closely married than content and design. From direct mail to billboards, website creation to digital marketing and everything in between, the two are intertwined, constantly influencing one another in what we call ‘communication design.’ Luckily, more and more, agencies are allowing these specialities to work together in an integrated manner – and the results show it. Beginning with the Message When we begin a creative project, content typically starts the fire, fueling understanding for design. Ideally,…

Avoiding Font Failures: Choosing the Right Fonts For Your Website

Avoiding Font Failures: Choosing the Right Fonts For Your Website

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In print and online, typography is expressive, just as much as (or sometimes more than!) imagery. The right choice of fonts for your website can reflect the voice and tone necessary to tell your story, while the wrong choice can garble your message. Your fonts can grab readers’ attention, or turn them away before they get through a complete sentence. There are a number of things to consider when selecting a font for your website. Know Your Audience’s Legibility Needs And Attitudes Knowing your audience is critical to any marketing…

Colors & Typography & Images, Oh My

Colors & Typography & Images, Oh My

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I want to start by saying I love being a designer. I do. But since graduating college, I have been fighting a never-ending battle, one that often starts with constantly hearing the same line: “design should be easy. You just pick a color and font.” Sigh. The truth is most are not aware of the power of good design services. They don’t understand that by selecting the right colors and the right typography you can pull a mood from someone. You can create a need for a product that wasn’t…

Top Questions To Ask Your New Design Client

Top Questions To Ask Your New Design Client

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Signing on a new client can always give a designer anxiety. It can sometimes be like going on a first date. No matter how many scenarios you make in your head, the worst can still happen. You always want to step in with an open mind. Many times, clients will actually have a good concept of what they are idealizing. It’s up to you the designer to absorb that information by asking appropriate questions. When you begin any project, you always want to do your own research. Nothing is more…

Wearable Tech: Are We There Yet?

Wearable Tech: Are We There Yet?

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Pebble Smartwatch. Martian Smartwatch. i’m Watch Smartwatch. Metawatch. Google Glass. Now enter Samsung Galaxy Gear. Smartwatches and wearable technology are nothing new. Only with the name “Samsung” attached would a product such as Galaxy Gear make headlines. If Apple releases an anticipated smartwatch it, too, will stir up a lot of buzz. Microsoft hasn’t even mentioned a release for a smartwatch (I don’t think) and it already has hype. But the truth is, none of these products have made an impact. Why? None have proven to solve any problems or…

Are Design Students Getting A Proper Education?

Are Design Students Getting A Proper Education?

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Elissa Ebersold, our very helpful and talented college design intern, recently spoke of her design experiences in and out of the classroom. I found her perspective both informative and thought–provoking, especially as it pertains to what is being taught in the classroom and how it relates to real-world scenarios. Or, more accurately, how it doesn’t. Elissa has, on more than one occasion, mentioned practices that were either frowned upon or outright discouraged in her design education. One such example cited in her blog post is regarding the definitive use of…

How to keep that creative fuse alight

How to keep that creative fuse alight

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I’ve been drawing for as long as I can remember, and probably long before. Ask anyone who knew me as a child, they’ll tell you they remember me as the girl who drew whales on everything. At this young age, that was all I drew and as I got older and more exposed to popular culture, what I was drawing became more diverse. I would draw the characters from the television shows I was watching, and this new expanse in knowledge of characters inspired me to create my own characters…

Criticism Too Soon: iOS 7 App Iconography

Criticism Too Soon: iOS 7 App Iconography

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By now you’ve surely heard about Apple’s announcements from WWDC 2013 this past week that included iTunes Radio, OS X Mavericks and a sneak peek at what looks to be a revolutionary Mac Pro (for desktop). All are really electrifying advancements, all seemingly overshadowed by an outrage surrounding the most controversial announcement: iOS 7. Apple CEO Tim Cook called iOS 7 “a stunning new user interface.” But whether the design of iOS 7 and its aesthetic choices are actually well done is up for heavy debate.     Naturally the…

Pink As A Gender Divider, In Design & Life

Pink As A Gender Divider, In Design & Life

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As a well-rounded designer I have been tackling an age-old stereotype that has plagued Americans for years. The use of the color pink as a gender divider. Pink is so ingrained in us as a “girly” color that you may be surprised to hear the color pink didn’t start out as a color of the ladies, we made it so.  Yes. Us. It’s time to take it back. Despite what mass-marketing would like you to believe, there weren’t any gender-based roles placed on the color pink when it first made…

WebVisions NYC: Overit’s Takeaways

WebVisions NYC: Overit’s Takeaways

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Last week, a few members of the Overit team had the privilege of taking part in the annual WebVisions conference in New York City. I was fortunate enough to be a part of this adventure as well as to repeatedly have my mind blown as we engaged in the many wonderful workshops and presentations given over a three-day period. Our team was exposed to an array of speakers ranging from the Yes Men’s Andy Bichlbaum to extreme media theorist Douglas Rushkoff, from Nishant Kothary’s honey badger personality to Rafa Soto’s comedic display of brilliant brand advertising, and just about everything in between. Needless to say we’ve returned filled with inspiration and a rejuvenated excitement for the creative future that lies ahead of us.

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