Business

17 Articles posted in Business.
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Increase Revenue by Using Sales Enablement

Increase Revenue by Using Sales Enablement

It’s pretty common for marketing and sales to function as two completely different departments. After all, our objectives appear to be very different:  marketing generates leads, sales closes them. One is responsible for bringing in the bodies, the other for converting them into customers. But what might it look like if your marketing and sales teams worked together, rather than separately? Studies have shown that 50% of sales time is wasted on poor prospects. And that’s frustrating for both parties, because it’s hard to pinpoint why that’s happening. Is sales…

Smash the Funnel:  Rethinking Sales and Marketing by Using the New Science of Revenue

Smash the Funnel: Rethinking Sales and Marketing by Using the New Science of Revenue

In this session, we’re hearing from CEO and Chief Revenue Scientist Mike Lieberman of Square 2 Marketing. Mike starts the session by asking the audience to stand up, then sit down if they haven’t met their revenue goals (not “I had a good year”, but hitting the actual GOALS you set) for 2017, Q1 of this year, Q2 of this year, and Q3 of this year. By Q3, only about 15% of the audience is left standing. So we see that, even in a room full of people interested in…

The Art of Account Management

The Art of Account Management

How we communicate with our clients is critical to how our relationship with them progresses. Anyone who has worked in an agency understands the intricacies of client communication – understanding what the client wants and needs, balancing brainstorms with budget, and working together to achieve mutually-accepted goals.

Setting Your Company Up to Benefit Your Community

Setting Your Company Up to Benefit Your Community

This world we live in is a great place. Filled with people who make good choices and bad choices, people who are intelligent enough to know what is real and what can be imagined. The human species can reflect on the past, learn from it and grow. From an early age, many of us are taught the importance of being good neighbors. I see businesses the same way. Almost human, run by humans, complete with flaws, growing pains, lessons to be learned and opportunity. Building Your Business – and Building…

Confessions of a People-Pleaser CEO

Confessions of a People-Pleaser CEO

Trying to please everyone can be dangerous. I started Overit 20 years ago and while I think we’ve done a pretty good job providing clients with impeccable service and offering employees a satisfying working environment, there’s always been one problem. I am a nice guy. No, this isn’t a humblebrag and I don’t say it with confidence or excitement. Being a nice guy isn’t something I’m proud of. It’s simply something I am. You’d think being a nice guy was a positive thing. That it’s good for the CEO to…

Using the Boardroom To Prove Your Work (and skills)

Using the Boardroom To Prove Your Work (and skills)

We’re all looking for proof. Proof that an idea works, that a candidate is the best fit or that a company’s service will benefit our business. That’s what you need to know before you can trust a vendor enough to partner with them. And in the sales world, you often have a precious amount of very limited time to prove your mettle and show your value to a prospective customer. You’re up against the competition’s flashy idea or cut rate pricing. And oftentimes you don’t even know who your competition…

Your Company: Through the Eyes of an Intern

Your Company: Through the Eyes of an Intern

“The Intern” has become sort of a surname by now with which I identify myself both over email and in person. My time at Overit isn’t my first design internship. I was first “the Intern” back in 2009 at a place that has since disappeared. With both experiences under my belt, I thought it would be interesting to offer a compare and contrast of not only these two opportunities, but also between the professional world and the educational one. Do you know what your office looks like through the eyes…

Signs You Need To Hire a Digital Marketing Agency

Signs You Need To Hire a Digital Marketing Agency

It’s the Tuesday after a long weekend. Did you show up to work energized to tackle your To Do list? Or did you show up already feeling defeated because you know there’s simply no way you’ll be able to get it all done? Or because you’re watching your competitors climb further and further ahead of you with each passing week and you’ve had enough?

Unless you walked through the door with fists in the air at 7:00am (or was that just me?) it may be time for some hard conversations. Namely, is it time to bring in the big guns to help you manage your digital marketing or is it something you can effectively manage inhouse?

How do you know the difference?

Collaboration Is Great! (Until It Slows You Down)

Collaboration Is Great! (Until It Slows You Down)

One of the greatest parts about working at Overit is the open workspace. For most of our staff, no walls separate our employees from spinning around in their chairs to ask a colleague for insight, to ask a question about a client, or chime in with their own ideas for a project we’re all working on. And for those of us not on the main production floor, our office doors are (almost) always open. If we’re not at our desks, we’re likely sitting with coworkers in the aptly-named collab room…

Proving It: Sales Is More Than a Fancy Proposal

Proving It: Sales Is More Than a Fancy Proposal

Like other creative agencies, the product we sell can’t be found on any shelf (well, some of them can…). Our work involves considerable thought, strategy, know-how and the ability to create compelling, unique and effective messaging to serve our clients’ needs. As vice president of marketing and business development, my job is to make sure we convey to clients everything it is we’re able to provide for them. Since the recession, I’ve noticed a stark difference in the way potential client companies and organizations make purchasing decisions. Where a person or department…

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