This morning we heard from HubSpot’s Director of Marketing, Rachel Leister. A pint-sized powerhouse, Rachel is full of incredible insights and information. In this presentation, she’s talking about how to grow and manage your growth marketing team. In her talk, she shares the keys to running a successful marketing experiment. As marketers, we know that part of growing is testing and optimizing our content, landing pages, copy, emails, and pretty much anything else our audience interacts with so we can improve conversions at each point of the marketing funnel. Rachel…
