Anyone who has spent the last few years in the marketing biz has no doubt noticed that video content has increasingly become a hot commodity for marketers, whether at an agency-to-client level on a personal branding scale. Instagram and TikTok are now two massive platforms that place extreme priority on video content. YouTube is the second-largest search engine in the world. It is now well-established that Facebook users prefer video content at an engagement level when compared to their still-life partners. Take a casual scroll through your Twitter feed and…
