Public Relations

24 Articles posted in Public Relations.
Showing articles 1 - 10.

Public Relations: Leveraging Top News, the Right Way

Public Relations: Leveraging Top News, the Right Way

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The overarching goal of public relations is a simple one – keep your clients in the news. This concept is made complex with an endless number of execution strategies. One approach that works well (especially when your clients don’t have their own news to share) is to leverage the trending stories already in the news and use it to insert your clients into the conversation. Choose the right news story for your client Humans by nature talk a lot, so articles are constantly being published, leaving an overcrowded news space….

Creating A Crisis Communications Strategy

Creating A Crisis Communications Strategy

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With social media platforms giving everyone a voice to easily speak his or her mind to a large audience, the days where brands could simply stick their heads in the sand and hide from a crisis are long gone. No company is immune to problems, mistakes and critiques, and though larger brands get the most attention for their misfortunes, all companies should be prepared to address critics and crises. That’s where your crisis communications strategy comes in. While the crisis might be something as large as Target’s recent credit and…

Public Relations Trend Watch 2014

Public Relations Trend Watch 2014

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As public relations professionals, we are constantly bombarded with end-of-year roundups, trend reports and predictions for the year ahead. Because our business requires us to constantly monitor media outlets, the number of these roundups is magnified for us. We’re not only aware of roundups related to our niche, but to those of our diverse and unique clients. Our business is staying up to date on their business. Over the past few weeks I’ve had the opportunity to “look back” with the rest of the industry and think about how PR…

Elements of a Successful Media Relations Strategy

Elements of a Successful Media Relations Strategy

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Media relations, like most elements of public relations, is not a one-size-fits-all strategy. Your targeted media outreach will need to be adapted specifically to your goals and objectives. Are you launching a new line from an international fashion brand? How about sharing the news of a brand new iPhone app? Or what about a celebrating a local restaurant opening? It doesn’t take a PR guru to tell you that the strategy for these cases would be vastly different. Each of these scenarios is going have a different PR goal, and…

The Benefits of Proactive Messaging

The Benefits of Proactive Messaging

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While working in the Public Relations industry, one is constantly bombarded with the fact that the media and communication industries are constantly changing. With digital giants acquiring major print outlets and new social media platforms popping up on a daily basis, we are certainly engrained in these changes and witness them every day. More and more, the media landscape seems to be at odds with the technology world. This is evidenced by the fact that bloggers have begun to outnumber seasoned print journalists. As a result the publicist’s audience is…

How To Start Your Startup’s PR Campaign

How To Start Your Startup’s PR Campaign

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Ever since I got my first job in a startup PR firm, I have loved working with startups. I knew that exactly what I was dealing with in my own office – growth, ROI, hiring, firing, working on a tight budget, dealing with the crazy requests of our first clients, lots of coffee and long, long hours – was what my own startup clients were dealing with, too. How could I not relate? Startup PR may seem daunting, but if you’re passionate about your product or service and you have…

Using Social Media to Leverage Your PR Efforts

Using Social Media to Leverage Your PR Efforts

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We have come a long way from faxing press releases and looking up reporters in Bacon’s Directories, a Webster’s Dictionary-esque book that was rarely up-to-date to provide any real value for the project at hand, or so my seasoned PR colleagues tell me. In today’s increasingly social and digital world we now have access to so many tools to improve the reach and impact of our message. This social revolution is opening the floodgates for communication professionals and businesses alike to share more with the right people and gain insights…

Don’t Be Nice. Be Likable!

Don’t Be Nice. Be Likable!

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The old idiom goes, “Nice guys finish last,” but in the field of public relations, that is certainly not the case. Despite many preconceived notions about PR professionals, to be successful in this industry you need to be professional, relatable and approachable. It goes beyond being nice – if you’re not likeable, you’re not going anywhere. Public relations professionals are often associated with images of up-tight young women wearing all black and heels as they work as the gatekeepers at high-profile events. Another visual that may come to mind is…

Public Relations: Out with the old in with the new

Public Relations: Out with the old in with the new

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Public relations once consisted of writing an endless amount of press releases, compiling crisis communications plans and coming up with crafty PR events that would bring the public closer to the client. While these are still elements of the job, no one could have guessed the leaps and bounds PR would consistently make. New technology and social media platforms are making the world smaller, allowing people to connect to news in real time and transforming our lives into a constant strain for more. In PR, we’ve always had to stay…

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Why brands aren't asking (or paying!) for likes anymore -> "How JCPenney changed its view of Facebook" http://t.co/o7hWGV7cBg via @digiday