Public Relations

31 Articles posted in Public Relations.
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Media Relations & What You Need to Know

Media Relations & What You Need to Know

For a platform that we interact with daily in print, through TV, radio and online, a majority of people don’t know the process of how news is produced and what’s truly ailing newsrooms. With a better understanding of the current state of media, though, publicists can better work with press, and clients can better work with their publicists. Here are some things that you should know about the media today, from the perspective of a publicist. 1. How people consume news is changing This probably won’t come as a surprise,…

Measuring Your Media Relations Success

Measuring Your Media Relations Success

Whenever I’m discussing public relations services with a potential or new client, one of the most common questions I hear is, “How are you going to measure the results?” I try to tackle this question before it’s asked, because in a world where we’re inundated with data, clients expect everything to be quantified. To a certain extent, media relations is no different, but it’s not a perfect science. So, how can you measure the results of your media relations campaign? Placements One of the most fundamental ways of measuring the…

#PRFail: 5 Mistakes Brands Make With Media Relations Strategies

#PRFail: 5 Mistakes Brands Make With Media Relations Strategies

There are a number of articles giving advice on “how to get a placement in the Wall Street Journal in just three steps!” (or some variation of that). This is great for the small business owner or startup that can’t necessarily afford the services of a PR professional, but wants to take initiative and build brand awareness. However, it’s not as simple as it seems. Piecing together a multi-faceted media relations strategy takes work, time and preparation – even before you begin reaching out to reporters. It’s important to organize,…

PR “Communicators on Communications” – A Recap

PR “Communicators on Communications” – A Recap

PR professionals – what can we expect in 2015?  This morning’s PRSA Capital Region event, “Communicators on Communications,” gave us some answers. A panel of four expert public relations professionals discussed the major news stories of 2014, and what we can expect in the New Year. The speakers included: Jonathan Pierce, founder and president of Pierce Communications Paul Larrabee, executive VP and managing director of Corning Place Communications Liz Grimes, public relations director at Overit Jake Dumesnil, managing partner at Gramercy Communications How these experts landed in the field of…

Identifying the Right Spokesperson for Your Brand

Identifying the Right Spokesperson for Your Brand

 Scenario #1: Your company has big announcements. Press opportunities. Special events. Who is your company’s spokesperson? Scenario #2: Your company is facing criticism. A crisis. An unexpected turn of events. Who is your company’s spokesperson? Scenario #3: Your company is talked about online and in-person every day, with your sales team, the people at your front desks and cash registers, the people handling your social media accounts. In these cases, who isn’t your spokesperson? The people that speak – and act – on behalf of your brand are critically important….

The PR and Marketing Advantages of Attending Industry Events

The PR and Marketing Advantages of Attending Industry Events

You can build a great business or service, but if nobody knows about it, it’ll never take off. Attending industry events, such as conferences and award shows, is an impactful way to solidify your presence and voice as an industry leader, network with peers and continue to build awareness of your company. Regardless of what sector your company falls in, there are likely hundreds of events to choose from regionally, nationally or worldwide. With the following advice and a bit of research, you can determine where your attendance is going…

Marketing Lessons from a Nonprofit (“For-Purpose”) Organization

Marketing Lessons from a Nonprofit (“For-Purpose”) Organization

Looking for a good read and inspirational message, I recently added The Promise of a Pencil, by Adam Braun, to my summer reading list. The New York Time’s bestseller depicts how Braun founded his nonprofit Pencils of Promise (PoP), which while starting small, has since constructed 226 schools around the world. The Promise of a Pencil is a story about following your dreams, making a difference and finding your passion. Think about your own marketing and mission. How are you (and your brand) making a difference? Braun raised a number…

Public Relations: Leveraging Top News, the Right Way

Public Relations: Leveraging Top News, the Right Way

The overarching goal of public relations is a simple one – keep your clients in the news. This concept is made complex with an endless number of execution strategies. One approach that works well (especially when your clients don’t have their own news to share) is to leverage the trending stories already in the news and use it to insert your clients into the conversation. Choose the right news story for your client Humans by nature talk a lot, so articles are constantly being published, leaving an overcrowded news space….

Creating A Crisis Communications Strategy

Creating A Crisis Communications Strategy

With social media platforms giving everyone a voice to easily speak his or her mind to a large audience, the days where brands could simply stick their heads in the sand and hide from a crisis are long gone. No company is immune to problems, mistakes and critiques, and though larger brands get the most attention for their misfortunes, all companies should be prepared to address critics and crises. That’s where your crisis communications strategy comes in. While the crisis might be something as large as Target’s recent credit and…

Public Relations Trend Watch 2014

Public Relations Trend Watch 2014

As public relations professionals, we are constantly bombarded with end-of-year roundups, trend reports and predictions for the year ahead. Because our business requires us to constantly monitor media outlets, the number of these roundups is magnified for us. We’re not only aware of roundups related to our niche, but to those of our diverse and unique clients. Our business is staying up to date on their business. Over the past few weeks I’ve had the opportunity to “look back” with the rest of the industry and think about how PR…

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