Maria College, a higher education institution located in the Capital Region and long-time client of Overit, recently sought to rebrand itself to reflect changes in programs being offered and developments at the campus such as structural improvements and new leadership.
This extensive project touched every department at Overit. We developed new messaging to correspond with the redesigned logo, Overit-captured photography and the College's website. The Motion and Content teams worked to develop TV spots and radio ads, from original concept through scripting, voiceover casting, video capture and final production. PR, SEO and social media management, utilized by Maria College prior to the rebranding, supported the launch and smooth roll-out of the company's marketing updates.
Representing an individual's transition from new student to post-graduate life, the school's new tagline "Aspire. Achieve. Become." reflects Maria College's mission to help individuals acquire knowledge and be better prepared to serve others as members of the community beyond their university studies.