Social Media

Here’s what you know about blogging: It’s the least expensive form of inbound marketing Blogs give websites 434% more indexed pages and 97% more indexed links. Your competitors are already doing it. You might know a lot about blogging. But there’s also a few things you don’t know. Information that, if used correctly, can help you better your current strategy or even build a new killer one from scratch. It’s time for a refresher. Below are 8 blogging for business tips you’re still messing up. You Can’t Suck No, I get it; you’d think this would be obvious, right? You’d think there would be no...
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My guess is you’ve read many an article about why and how corporate blogs are great tools to interact with customers and members of your industry. It’s true. Blogging gives your brand an outlet to share company news, impart wisdom on current events and express opinions on developing trends to build authority and valuable site assets. As terrific an opportunity as blogging is, it often comes with one extremely common roadblock for many: My industry doesn’t allow much creativity. I can’t really “have fun” with my blog. So…what do I write about? This particular issue was raised after we published “The Secrets to Writing a...
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So here’s a question for you, what has blogging taught you about SEO or marketing? If you've been blogging for any length of time, probably a lot. It's a worthy question. And it's one that Matt Cutts answered recently over at the Google Webmaster Help channel. If you’re curious to learn what blogging has taught Google’s most famous spam crime fighter, you can check out the video below where Matt tackles the question.
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Building a community on a social network takes hard work and similar characteristics and strategies. The best brands recognize their strengths, their weakness and react promptly and efficiently. Even if you’re not Taco Bell, American Express or Starbucks, you can build a successful community (and do more than just “engage”) by implementing the same ethos as these larger brands. You’ll be surprised to find out that your strategy for your SMB and theirs differ quite little.
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If I hear the word “engaging” one more time, I just might start to cut myself. I admit it, I still use it constantly. But when a term is thrown about so often, it starts to lack substance. As social media continues to grow and the mobile revolution shapes the way brands communicate with consumers, we need to better understand how to instigate these worthwhile conversations. “Be engaging” no longer works when selling clients on a social media campaign. And yes, these conversations you want to start? They must first be instigated.
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You’ve been tasked with starting your company’s blog – congratulations! …Now what? Management has listened to advice about the perks of regularly posting content online, and they’ve decided to act. They understand that your company blog is the prime opportunity to exhibit your greatest ideas and expertise in your crowded industry. It’s a chance to show off internal thought leadership on industry topics and trends, as well an outlet to demonstrate company culture by highlighting internal updates like new hires, expansion and community involvement, and even the company’s annual BBQ. But only if you don’t screw it up.
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So the point where the mere mention of social media marketing makes you want to punch someone in the throat? That's where I'm at right now. There was a time when it was perfectly acceptable to get involved with social media without having a plan in place. You were given a pat on the head for simply being daring enough to enter the social waters. But that time needs to be over. Today, you need a framework
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