I get pitched a lot. I also send pitches a lot— on behalf of Overit, our clients, and sometimes for myself. Our in-house PR team gets pitched and pitches even more than I do. Getting good press coverage helps businesses bridge the trust gap with their audiences and build topical awareness. It was important BEFORE COVID and it feels even more important now. So, I wasn’t surprised last week when our webinar on winning press coverage filled up way faster than we imagined. We’ve all struggled to secure media coverage…
