Recently, advertisers and business owners had a bit of a rough day when Facebook and Instagram went down for six hours, the largest outage in the company’s history. Luckily, the platforms did indeed come back on, and life returned to normal. But it got us thinking at Overit about digital marketing’s reliance on mega-platforms like Facebook for distributing content and running sales-driven ads. The truth is when you use third-party platforms to push out content or run ads based on location, interest, or other demographics, you don’t own that audience….

I get pitched a lot. I also send pitches a lot— on behalf of Overit, our clients, and sometimes for myself. Our in-house PR team gets pitched and pitches even more than I do. Getting good press coverage helps businesses bridge the trust gap with their audiences and build topical awareness. It was important BEFORE COVID and it feels even more important now. So, I wasn’t surprised last week when our webinar on winning press coverage filled up way faster than we imagined. We’ve all struggled to secure media coverage…

We’re known for some pretty innovative video production. Video, animation, motion graphics—it’s kind of our thing. When COVID first hit last March, clients saw their advertising and marketing plans get… reshuffled, to say it nicely. Digital assets, keywords, and written content had to be changed out to reflect this new reality and a new, very-digital consumer. In many cases, it was fun. Changing things on the fly, getting creative, helping them navigate uncharted waters with new solutions. But there was also that video shoot they were planning. The one that…

One of the unexpected highlights of 2020 is being able to un-sarcastically use the expression “these trying times”. — Joe Hall (@joehall) June 22, 2020 Fifteen weeks. That’s how long it’s been since we were within an arm’s reach of another person not in our immediate household. My household consists of myself and my four-year-old son. That means its been 15 weeks since I’ve had a casual conversation that wasn’t about fruit snacks or jumping on the couch. I’m not proud when I say—its showing. I’ve been over-talking, over-sharing, and…

The drive-in theater near my home had its first showing of the season last Friday. New York beaches will be open for the Memorial Day holiday. Other parts of the country are starting to come back, slowly easing the restrictions that have kept us home since March. As conversations around reopening become more commonplace, businesses are scrambling to build a plan for repositioning, revamping, and recovering post COVID-19. As they do, questions emerge. COVID-19: When Are We Really Back? In our area of NY, May 15 was a date receiving…

‘tis the season…. to dole out nice-sounding marketing advice whether it’s true or not and hope people believe it. Falala-lala! via GIPHY As you’re buttoning up that 2019 marketing plan, checking it twice, and getting final approvals – we know you’re also doing research into what ELSE you should be thinking about for the upcoming year. As you do, here’s our take on the best advice to ignore this holiday season. We all need a little help sifting through the crap sometimes. We got you. 3 Marketing Lies to Avoid…

You’re talking. Your colleagues are talking. Your boss talks. Your sales team talks. The new guy is definitely talking. It’s happening face-to-face. Online. In email. On your website. On social media. In press statements. And wherever you think anyone might be listening. When you’re not talking in real-time, you’re automating all of the talking. Wouldn’t it be nice if you had a guide for what to say? Or if you were confident everybody talking was saying the same thing? You can be. You just need a messaging framework to make…

If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing.  She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right. ; She’s going to do a deep dive into Google Analytics dashboards. She says she doesn’t work for Google…

Chatting this morning we have Bruce Clay, Greg Gifford, and Kevin Lee. Three guys who know what they’re doing, and one guy is responsible for hiring me 11 years ago and gave me my start in marketing (hi, Bruce). Bruce is up first to rattle off 41 Signals & Ranking Factors for Local Search. He says his presentation is twice as long as he has time for. He’s publishing a blog post this week to go with it. He says to get it for free. Google Local Google is in…

From an Iron Man Breakfast straight into our morning keynote! I’m pretty excited about this. Keynoting this morning is Lee Odden of Top Rank Marketing. Lee is the ultimate gentlemen of marketing and of my favorite friendly faces. I’m excited to see him on stage and hear what he has to say. Lee says he has history with Pubcon. He shows pictures from the old days which show he’s been here for awhile. He happens to include a phot of the two of us from way back at SES New…