Internet Marketing Conferences

80 Articles posted in Internet Marketing Conferences.
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5 Steps to Starting Your Podcast

5 Steps to Starting Your Podcast

In the final session of the day, we heard from Podcast Guy and Creative Director of Abrupt Audio, Ant McGinley. To say that Ant is an engaging and dynamic speaker would be an understatement. He used the entire audience to create a podcast on the fly. (We named it I Scream Ice Cream, and we basically all shouted our favorite ice cream flavors into his phone. But I digress…) Here are some actionable tips you can take from The Ant Man about creating a podcast (which conveniently spell the acronym…

Smash the Funnel:  Rethinking Sales and Marketing by Using the New Science of Revenue

Smash the Funnel: Rethinking Sales and Marketing by Using the New Science of Revenue

In this session, we’re hearing from CEO and Chief Revenue Scientist Mike Lieberman of Square 2 Marketing. Mike starts the session by asking the audience to stand up, then sit down if they haven’t met their revenue goals (not “I had a good year”, but hitting the actual GOALS you set) for 2017, Q1 of this year, Q2 of this year, and Q3 of this year. By Q3, only about 15% of the audience is left standing. So we see that, even in a room full of people interested in…

12 Principles for Creating Viral Content

12 Principles for Creating Viral Content

This blog’s coming at ya from the brain of possibly the coolest person at Inbound – Nadya Khoja. I mean, seriously, I want to be that cool when I grow up. But I’m OK if it doesn’t happen. Nadya talked about a topic that’s hot for social media marketers and content marketers alike – viral content. First off, let’s talk about what viral means. Viral content is something that gets a lot of engagement and shares. Not more than your usual content kind of sharing, but like the whole internet…

How to Supercharge Your Marketing Automation Using Audience Research and User Data

How to Supercharge Your Marketing Automation Using Audience Research and User Data

This morning was my personal favorite breakout thus far:  How to Supercharge Your Marketing Automation Using Audience Research and User Data. In case you haven’t noticed yet, I’m Overit’s marketing automation specialist. Which means I get to work with a lot of our clients to find creative ways to help them streamline and automate their marketing and sales funnels, so they can spend more time on the things that require human interaction (because machines can’t do everything!). This particular breakout was hosted by Element Three’s Dustin Clark – a funny…

How to Get Started with Artificial Intelligence in Inbound Marketing

How to Get Started with Artificial Intelligence in Inbound Marketing

This afternoon we heard from PR 20/20 CEO Paul Roetzer. Artificial intelligence (AI) is a pretty heady subject, so I want to start with two disclaimers: The content of this talk and this blog are meant to be more high level – what’s happening with AI, where it’s trending, and how it’s being integrated into marketing and sales. AI is still in the early adoption stage. Even though we’ve been watching sci-fi movies with AI for years, most of that AI has not been created yet. We’re still in the…

8 Steps to Running a Successful A/B Test

8 Steps to Running a Successful A/B Test

This morning we heard from HubSpot’s Director of Marketing, Rachel Leister. A pint-sized powerhouse, Rachel is full of incredible insights and information. In this presentation, she’s talking about how to grow and manage your growth marketing team. In her talk, she shares the keys to running a successful marketing experiment. As marketers, we know that part of growing is testing and optimizing our content, landing pages, copy, emails, and pretty much anything else our audience interacts with so we can improve conversions at each point of the marketing funnel. Rachel…

Data and Analytics for Successful Digital Branding and Content Marketing

Data and Analytics for Successful Digital Branding and Content Marketing

If you’re here with us in Vegas, I hope you survived lunch because now it’s time to dig into data and analytics. Guiding us on this journey are Annie Cushing and Cynthia Johnson. This promises to be good. Up first is Annie Cushing.  She says her Annielytics brand started as a joke on Twitter. She bought the domain before a skeevy marketer would and it grew from there. That sounds about right. ; She’s going to do a deep dive into Google Analytics dashboards. She says she doesn’t work for Google…

Ranking Factors

Ranking Factors

Chatting this morning we have Bruce Clay, Greg Gifford, and Kevin Lee. Three guys who know what they’re doing, and one guy is responsible for hiring me 11 years ago and gave me my start in marketing (hi, Bruce). Bruce is up first to rattle off 41 Signals & Ranking Factors for Local Search. He says his presentation is twice as long as he has time for. He’s publishing a blog post this week to go with it. He says to get it for free. Google Local Google is in…

Keynote: Lee Odden – Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR

Keynote: Lee Odden – Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR

From an Iron Man Breakfast straight into our morning keynote! I’m pretty excited about this. Keynoting this morning is Lee Odden of Top Rank Marketing. Lee is the ultimate gentlemen of marketing and of my favorite friendly faces. I’m excited to see him on stage and hear what he has to say. Lee says he has history with Pubcon. He shows pictures from the old days which show he’s been here for awhile. He happens to include a phot of the two of us from way back at SES New…

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

Goooood morning! It’s the last day of Pubcon and we have our earliest keynote yet. Feels mean to me but Twitter tells me it’s a whole getaway thing. I’ll buy that, just keep the coffee coming. First this morning we have an Iron Man Breakfast Keynote featuring Stonetemple’s Eric Enge and Google’s Garry Illyes. At some may know, Gary’s not a morning person and often doesn’t take kindly to our questions. This should be fun all around. If you’re reading this, I want to encourage you to check out all…

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