Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Let’s Stop Killing Things. Like, Blog Categories.

Let’s Stop Killing Things. Like, Blog Categories.

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Maybe it’s because so many SEOs spent their formative years being picked on and shoved into walls, I’m not sure, but we seem to have a penchant for killing things. Or at least calling them dead. We killed guest blogging We killed links We killed link building We killed keywords And, of course, SEO itself has been killed numerous times, leaving poor Danny Sullivan to bring it back to life in one of his many blog outlets. The latest victim of SEO killing? The harmless blog category. In an article…

Business Blogging: Ignore it, Do it or Use Someone Else’s?

Business Blogging: Ignore it, Do it or Use Someone Else’s?

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The question keeps coming up: We’re a local, community-focused organization, do we need a blog or is blogging so three years ago? We can blog directly on LinkedIn now! Shouldn’t we just blog there where the potential reach is greater? Contributed content has become a focal point in our media relations plan. That means we can kill our blog right? No. No. No. The answer is no. To all of these things. The rise in content awareness and content options is great. I am a champion of content (usually). I…

What Your Brand Needs BEFORE More Content

What Your Brand Needs BEFORE More Content

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I get the honor of chatting with Overit clients before they become Overit clients. I get introduced in the early conversation stages when they’ve come to us looking for digital marketing services and, as a team, we work with them to create the most effective marketing plan to meet their needs. It’s a fun process. Okay, it’s a really fun process and I feel pretty grateful to be part of it. Over the past six months or so, there’s been a common thread in a lot of these meetings. So…

A ‘Look Back’ Shows a Look Toward Online Video

A ‘Look Back’ Shows a Look Toward Online Video

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What content type most engages users? How do I get users to share my content? What does my audience want to see? What should we post more of to help customers connect to the brand? Video. Probably. Online video just connects. It’s personal. It’s intimate. It offers social voice. And when you personalize the experience to the end user, be it with via images they recognize or through common experience, video sticks with them. There ain’t no brand storytelling like visual brand storytelling and video is all about it. Yesterday,…

Craft Strategically-Engaging Content Every Time

Craft Strategically-Engaging Content Every Time

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No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

Happy Holidays from Overit!

Happy Holidays from Overit!

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It’s one of my most favorite days of the year – the day we get to debut the annual Overit holiday card! Much like the Kardashians, our holiday cards are something we take very seriously around here, always trying to up our game from the year before. This year our Motion department created something that’s as beautiful as it is haunting. It’s one that will stay with you and hits the heart of the season. I’ve already watched it at least a dozen times and it only gets better. We…

What Content Strategy Means For Your Biz In 2014

What Content Strategy Means For Your Biz In 2014

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This isn’t a Trends post. This isn’t me guessing at what’s going to happen next year or encouraging you to hop on a bandwagon that’s already left the station. What follows is everything you need to be doing right now to prep your content strategy for 2014. Because while the opportunity in content is huge, so is the competition. The sheer volume of content currently being produced is staggering. While 93 percent of B2B marketers already report using content in their marketing efforts, 58 percent are looking to increase that…

This Is Not The Strategic Marketing We’re Looking For

This Is Not The Strategic Marketing We’re Looking For

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It’s a great time to be in marketing. The low barrier to creation and the variety of channels available allow brands to consistently create, innovate and earn audience attention through remarkable experiences. We’re able to tell stories through content, through social, design, product development, motion graphics and more, and to reach customers in more exciting ways. With so many resources at our fingertips, brands can create virtually anything. Or brands can fail. Epically. Below is what happens when your “strategic marketing” plan looks more like something a hangry seven year…

8 Things I’m Thankful For as a Marketer

8 Things I’m Thankful For as a Marketer

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Oh, it’s almost here. [No, not snow, that already happened.] The day dedicated to thanks and pie and turkey and stuffing and more pie. And before we head on up out of here to enjoy a holiday week with family and friends, I thought I might share some of the things I’m most thankful for as a marketer. Because even though the Internet has a propensity for yelling and throwing things, the truth is, there’s a lot to be thankful for this year. Here’s my gratitude list: A smarter Google:…

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