Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Creating Your Small Business SEO Plan

Creating Your Small Business SEO Plan

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Maybe you run a small business. Or you’re part of a small team. Either way, search engine optimization is often the thing that falls to the wayside first when you’re a little fish. And I get that. You’re busy doing what you love, serving your customers and trying to grow your business. But proper attention to SEO is how you’ll grow that business and earn your visibility in your market. So don’t ignore SEO, create a plan for it. From the very beginning. As an SMB, how do you get started…

What I Learned At Authority Intensive (#Authority2014)

What I Learned At Authority Intensive (#Authority2014)

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Last week I achieved content nirvana attending the first Authority Intensive, a two-day conference that takes a tactical approach to content marketing. Programming was broken out into four topical tracks – design, content, traffic and conversion – to ensure the full picture was being created. Speakers presented on what they knew, what they had done and what they had seen. Even before landing in Denver I was confident I’d come away from the experience with increased knowledge and things to act upon. What I wasn’t expecting was to leave newly…

How to Create a Really Good Marketing Video

How to Create a Really Good Marketing Video

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More businesses are moving their marketing budgets over to online video. And why wouldn’t they? Videos deliver a 74 percent increase in your visitors’ understanding of your product or service (compared to pictures) and increase the likelihood of purchase by a serious 64 percent [source]. The only thing hotter than content marketing right now is video content marketing. Most of us already know the power of a great marketing video. They can be used to sell products, to simplify messaging, to show your WOW moments, to highlight a kickass company…

Let’s Stop Killing Things. Like, Blog Categories.

Let’s Stop Killing Things. Like, Blog Categories.

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Maybe it’s because so many SEOs spent their formative years being picked on and shoved into walls, I’m not sure, but we seem to have a penchant for killing things. Or at least calling them dead. We killed guest blogging We killed links We killed link building We killed keywords And, of course, SEO itself has been killed numerous times, leaving poor Danny Sullivan to bring it back to life in one of his many blog outlets. The latest victim of SEO killing? The harmless blog category. In an article…

Business Blogging: Ignore it, Do it or Use Someone Else’s?

Business Blogging: Ignore it, Do it or Use Someone Else’s?

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The question keeps coming up: We’re a local, community-focused organization, do we need a blog or is blogging so three years ago? We can blog directly on LinkedIn now! Shouldn’t we just blog there where the potential reach is greater? Contributed content has become a focal point in our media relations plan. That means we can kill our blog right? No. No. No. The answer is no. To all of these things. The rise in content awareness and content options is great. I am a champion of content (usually). I…

What Your Brand Needs BEFORE More Content

What Your Brand Needs BEFORE More Content

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I get the honor of chatting with Overit clients before they become Overit clients. I get introduced in the early conversation stages when they’ve come to us looking for digital marketing services and, as a team, we work with them to create the most effective marketing plan to meet their needs. It’s a fun process. Okay, it’s a really fun process and I feel pretty grateful to be part of it. Over the past six months or so, there’s been a common thread in a lot of these meetings. So…

A ‘Look Back’ Shows a Look Toward Online Video

A ‘Look Back’ Shows a Look Toward Online Video

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What content type most engages users? How do I get users to share my content? What does my audience want to see? What should we post more of to help customers connect to the brand? Video. Probably. Online video just connects. It’s personal. It’s intimate. It offers social voice. And when you personalize the experience to the end user, be it with via images they recognize or through common experience, video sticks with them. There ain’t no brand storytelling like visual brand storytelling and video is all about it. Yesterday,…

Craft Strategically-Engaging Content Every Time

Craft Strategically-Engaging Content Every Time

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No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

Happy Holidays from Overit!

Happy Holidays from Overit!

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It’s one of my most favorite days of the year – the day we get to debut the annual Overit holiday card! Much like the Kardashians, our holiday cards are something we take very seriously around here, always trying to up our game from the year before. This year our Motion department created something that’s as beautiful as it is haunting. It’s one that will stay with you and hits the heart of the season. I’ve already watched it at least a dozen times and it only gets better. We…

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3 Reasons Why Online Content Can Leave 'Above the Fold' Behind http://t.co/H5mgnXjBgS via @CMIContent