Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
2015 U.S. Search Awards Nominations Are Now Open!

2015 U.S. Search Awards Nominations Are Now Open!

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Guess what season it is? It’s award season! Now that those pesky Oscars are over, we can focus on the award ceremony search professionals actually look forward to all year long — The U.S. Search Awards. This 2015 U.S. Search Awards will be held in Las Vegas (during PubCon, of course) on October 7.  Nominations are now open in more than 20 categories and will remain open until July 17, 2015. I’m sure July sounds really far away but… well, we all know how quickly the months get away from…

25 Reasons I Hate Your Site On Mobile (& What To Do About It)

25 Reasons I Hate Your Site On Mobile (& What To Do About It)

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Dear Webmaster, Site Owner and/or Marketing Agency Responsible For Committing UI Atrocities, Let’s talk. Recently I visited your fancy website from a mobile device while trying to read/ buy/ do/ put off something. To be clear, when I say “mobile device,” what I really mean is that I wasn’t on my laptop. I was using my smartphone/ Wii U gamepad/ PlayStation/ tablet/ really cool nerd watch; I was not using the Nokia 3310. Unfortunately, I must report that I had a horrible mobile experience. I left feeling frustrated, scared and…

Still Suck At Social Media Marketing in 2015? Fix It

Still Suck At Social Media Marketing in 2015? Fix It

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How’d your social media efforts work out last year? Did you connect with the audience you wanted? Were you able to drive traffic to your site and increase leads from the right types of customers? Did you enjoy it? Or did social media just kinda… sit there, not doing a heck of a lot for you? If it’s the latter, don’t feel too bad. You’re not alone. But it doesn’t have to be that way anymore. Let’s make 2015 different and give it a happier social media ending. Below are six things…

Usability: Are You Making it Better? Or Making it Worse?

Usability: Are You Making it Better? Or Making it Worse?

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I am, admittedly, not great with change. I hold onto things – objects and emotional scars – for far longer than would be deemed healthy. It’s something I’m working on. But as odd as I am, I am not entirely unlike your customers and your users. Your customers, also, don’t always love change. It’s scary and new. But they’re better at accepting it when the change helps them. When it’s an improvement and a step forward. When it makes their life easier and helps them swear at their technological device…

Go Home, Digital Marketing, You’re Drunk

Go Home, Digital Marketing, You’re Drunk

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Guess what? The odds are good YOU are making one of the top ten biggest digital marketing mistakes. Yup, you. This session will focus on mistakes you’re making on email, website, Facebook, Twitter, and mobile and provide you with the better solution to these errors. Speaking, we have Steve Adamis, Nate Anderson, Leanne Smity, Sam Stockdale and Marty Weintraub. Up first is Steve Adamis from Adobe. His background is in analytics and campaign testing, so his tips will be around that, as well. Makes sense. Tip 1: Make sure what you’re measuring…

Outsourcing Your Marketing Team

Outsourcing Your Marketing Team

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And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session we’ll look at: Identifying when outsourcing marketing is right for you. Collaborating with an outsourced marketing team. Distinguishing the pros and cons that arise with outsourcing your marketing. Our speakers today…

The Death of Email Blasts

The Death of Email Blasts

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Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter-point method. So this should be super fun to liveblog. For our purposes, Spider will take a pro-segmentation stance, Dave will take an anti-segmentation stance. Spider: One size fits all marketing…

Opening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room

Opening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room

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We’re back! Are you ready for another day of ad:tech NY liveblogging? I hope so because we’re about to bring it. [I think some folks partied a bit too hard last night - this morning's keynote is a little, um, lighter than yesterday. Poor folks. Drink water.] Kicking things off this morning we have a keynote all about the battle taking place for your attention. In a world where multitasking is on the rise, content creators are vying for viewer’s attention more than ever before. Content is being written specifically tailored…

What Not To Wear: Website Edition

What Not To Wear: Website Edition

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We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama, is going to walk us through some common website errors and how to fix them.  Ready? Stephanie starts. Everything today is digital. No platform is immune at this point. Our phones have…

SEO: Can It Still Be Gamed?

SEO: Can It Still Be Gamed?

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After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for ecommerce, but does it still work the way it used to? That’s what we’re here to find out. Kevin Ryan is moderating this session and thanks everyone coming to the only SEO session at Ad:Tech. He says this means our bosses won’t send us to any of the real SEO conferences out there….

Sidebar

The 2015 #USSearchAwards Nominations are now open! Learn more and prepare your entries! http://t.co/npKIDRrweh