Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Go Home, Digital Marketing, You’re Drunk

Go Home, Digital Marketing, You’re Drunk

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Guess what? The odds are good YOU are making one of the top ten biggest digital marketing mistakes. Yup, you. This session will focus on mistakes you’re making on email, website, Facebook, Twitter, and mobile and provide you with the better solution to these errors. Speaking, we have Steve Adamis, Nate Anderson, Leanne Smity, Sam Stockdale and Marty Weintraub. Up first is Steve Adamis from Adobe. His background is in analytics and campaign testing, so his tips will be around that, as well. Makes sense. Tip 1: Make sure what you’re measuring…

Outsourcing Your Marketing Team

Outsourcing Your Marketing Team

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And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session we’ll look at: Identifying when outsourcing marketing is right for you. Collaborating with an outsourced marketing team. Distinguishing the pros and cons that arise with outsourcing your marketing. Our speakers today…

The Death of Email Blasts

The Death of Email Blasts

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Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter-point method. So this should be super fun to liveblog. For our purposes, Spider will take a pro-segmentation stance, Dave will take an anti-segmentation stance. Spider: One size fits all marketing…

Opening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room

Opening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room

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We’re back! Are you ready for another day of ad:tech NY liveblogging? I hope so because we’re about to bring it. [I think some folks partied a bit too hard last night - this morning's keynote is a little, um, lighter than yesterday. Poor folks. Drink water.] Kicking things off this morning we have a keynote all about the battle taking place for your attention. In a world where multitasking is on the rise, content creators are vying for viewer’s attention more than ever before. Content is being written specifically tailored…

What Not To Wear: Website Edition

What Not To Wear: Website Edition

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We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama, is going to walk us through some common website errors and how to fix them.  Ready? Stephanie starts. Everything today is digital. No platform is immune at this point. Our phones have…

SEO: Can It Still Be Gamed?

SEO: Can It Still Be Gamed?

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After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for ecommerce, but does it still work the way it used to? That’s what we’re here to find out. Kevin Ryan is moderating this session and thanks everyone coming to the only SEO session at Ad:Tech. He says this means our bosses won’t send us to any of the real SEO conferences out there….

Women Who Code

Women Who Code

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Let’s be real, was there any chance I wasn’t coming to the Women Who Code session? No. Not likely. Overit fans will know that we’re big champions of women who can code. In fact, our leader developer is teaching his daughter to code right now, which I think is pretty cool. Today’s conversation introduces us to three smart women who code – Ashley Hathaway, Jada Hawkins and Erin Commataro. Moderating is Angie Burns. We start with introductions. Ashley Hathaway says she’s always just had fun. She goes with what makes her…

Ad:Tech Opening Keynote: Not Impossible – How Brands Will Change The World

Ad:Tech Opening Keynote: Not Impossible – How Brands Will Change The World

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Good morning, friends! Where are we? I don’t know where you are, but I’m at Ad:Tech NY where we’ll be liveblogging the goodness coming out of all the sessions. It’s going to be  an information-packed couple of days so I’d recommend subscribing to the blog now. You’re not going to want to miss anything. Up first we have our morning keynote with our host Lori Schwartz and speakers Mick Ebeling, Brian Monahan and Babs Rangaiah. This session gets the exceptionally long title of “Not Impossible – How Brands Will Change…

How to Sell Content At An Agency – What I’ve Learned

How to Sell Content At An Agency – What I’ve Learned

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Nine years ago I begged for accepted my first position as a marketing copywriter. At the time, I was just happy to get paid to write help brands find a voice and connect with customers. What I didn’t know back then, and what I know now, is that my job would grow into not only writing content for brands, but selling content, as well. Through the years, I’ve sold content as: An agency-level copywriter An agency owner An executive to top-tier clients To my internal team over and over and over…

Creating Your Small Business SEO Plan

Creating Your Small Business SEO Plan

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Maybe you run a small business. Or you’re part of a small team. Either way, search engine optimization is often the thing that falls to the wayside first when you’re a little fish. And I get that. You’re busy doing what you love, serving your customers and trying to grow your business. But proper attention to SEO is how you’ll grow that business and earn your visibility in your market. So don’t ignore SEO, create a plan for it. From the very beginning. As an SMB, how do you get started…

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The "Where" Factor Matters. 4 Ways to Use Location Data to Better Understand Your Consumers https://t.co/D1oTDNfKpG