Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Creating Your 2017 Marketing Plan (How To)

Creating Your 2017 Marketing Plan (How To)

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You’re late. We are rounding out January and you are waiting to start still putting the finishing touches on that integrated, comprehensive, all-encompassing 2017 marketing plan you promised your boss back when your Halloween candy was still fresh. Your good intentions of having it done before the holidays were foiled because you got busy/ it wasn’t billable/ you didn’t know where to start. Hey, we’re not here to point fingers. (That’s what your boss is for.) We want to help. We’d like to see you create that marketing plan by months…

Happy Holidays from Overit

Happy Holidays from Overit

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The day in December when we release the official Overit holiday card is one of my most favorite days of the year. It’s a time when our misfits get to wish yours a very happy and healthy holiday season. When creativity and passion win out over billable hours and when everything comes up magic. This year, our holiday card is a play on the conversation we imagine many of our agency brothers and sisters have during this time of year (it’s not just us, right?); we hope you can relate and…

Can Real-Time Marketing Really Work For Your Brand?

Can Real-Time Marketing Really Work For Your Brand?

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Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant. That makes jumping on the bandwagon, newsjacking, real-time marketing an attractive option to help get our name and our message out there to…

Google to Clients: Go Ahead, Break That Moneymaker

Google to Clients: Go Ahead, Break That Moneymaker

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I’m not a surgeon. I don’t cut people for a living. However, even having never done it, I imagine being a surgeon is pretty difficult. I probably couldn’t read a few blog posts on the topic, or even binge watch a season of House, and then burst into the operating room ready to save your life. If I tried, you would die on the table (sorry). Lots of people would be sad. I’m not a contractor. Regardless of how many Saturdays I spend locked into HGTV, I can’t fix your…

Brands and Master Storytellers

Brands and Master Storytellers

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Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting for this one. Speaking we have James Cockerille (FutureBrand), Rick Spiekermann (Nestle Purina), Sherrie Weitzman (Cadillac), Steve Sommers (Under Armour) and Dan Neely (Networked Insights). Dan asks everyone how they’re doing today and no one…

Marketing Automation

Marketing Automation

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We’re back in action! Software and platforms are coming to market giving marketers new tools to move the consumer along the buying path while reducing manual processes and tasks. We know this, we’ve heard about the platforms and maybe we’ve even started using them. But now we’re going to learn to do it better. Or, at least that’s the intent of this session. Speaking we have Chris Moloney (ARIA), Dave Karel (LinkedIn), Eric Hoppe (Pandora) and Kevin Ryan (Motivity Marketing).  Austin Dichary is moderating. We start by giving initial thoughts…

Your Data is for Crap, Measure Crap Anyways

Your Data is for Crap, Measure Crap Anyways

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MORE DATA! Your boss asks for data. Clients ask for data (but then ignore it). And everyone is talking about data. So let’s learn more about it. Leading the conversation today are Alex Craddock (Blackrock), Mark Donatelli (OgilvyAmp), Michael Moore (Qosmy) and Steve DeAngelis (M&C Saatchi Mobile). Things are happening faster than any marketer can keep up with. There are more vendors in this space than marketers can learn about. It’s creating pockets of data – sales people have their data, SEOs have their data, etc. It’s inefficient. The idea that you…

Keynote Presentation: New Consumer Journeys >> New Product Roadmaps

Keynote Presentation: New Consumer Journeys >> New Product Roadmaps

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Good morning! It’s time for Day 2 of ad:tech San Francisco! Are you geared up for this? We’re kicking things off with an all-star morning keynote. Talking about the new customer journey we have Sridhar Ramaswamy (Google), Chia Chen (Digitas), Michael Menis (InterContinental Hotels Group PLC) and Darren Stoll (Macys.com). Kevin Ryan is our host. He tells us that ad:tech San Francisco is moving to LA next year. Which is very exciting. And just like that, he’s done. Sridhar is up first. He’s going to give a short keynote before…

Cheat Codes for Marketers

Cheat Codes for Marketers

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Still with us today? Oh, I hope so. It’s the final session of the day and we are greeted by the likes of David Lloyd, DeeAnna McPherson, Megan Estrada and Nick Mattera. They’re here to talk about how to use social media for brand good, not evil. Up first is Megan. Her client is Las Vegas, and her mission is to get more people to go there (is that hard? ;)) From Megan, we learn that Las Vegas received 41.1 million visitors last year, so my questions stands. She says that…

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Google buys millions of its own search ads via @WSJ https://t.co/rYrftfdoGs