SEO/PPC

Last week I had the opportunity to represent Overit at Hero Conf 2013 in Austin, Texas. Both the sessions and the networking times held valuable opportunities to learn firsthand from professionals with a wealth of knowledge and years of experience in the PPC field. I came away with notes full of new ideas to better manage our clients’ campaigns, as well as to improve our own agency processes. Here are a few key takeaways from the conference. Plan for Enhanced Campaigns Sooner than Later As expected, the sessions contained multiple discussions around Google’s attempts to “enhance” our AdWords experience (collective groan from all PPC professionals)....
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Ask any business owner investing in online marketing about the results he wants to see. While his exact response may vary, the heart of it can be summed up quite simply – return on investment. There is no other answer. And that’s where things can get tricky, because showing results will never be a perfect science as people will touch and interact with your brand countless times online and off. But as an online marketer, that doesn’t matter. It is our job to use the tools available to use to show clients the clearest picture possible of their return on investment. That means using website...
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Got a question? Google has an answer. Whether it’s “How do I…” or “What does ___ mean” or any number of other conundrums, when you need to figure something out it’s pretty certain you’re turning to search. Often, to Google. In doing that it’s likely you’ve noticed your search results look a little different today than they used to – a little friendlier maybe. For example: The above results display what have come to be known as “Rich Snippets,” The inclusion of an image has been proven to enhance the public’s perception of your credibility, resulting in an increased number of clicks compared to search...
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What is an SEO site migration plan, exactly? Simply put, it's the process you'd follow when moving your site to a new domain. By creating and following a site migration plan, it ensures minimal disruption in search engine traffic. Keep in mind, however, that this is not a perfect process and some dips and fluctuations are to be expected.
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Business owners often view PPC as a “set it and forget it” service, something they pay the bills for and want no involvement with, while expecting instant results. However, as with any marketing efforts, success with PPC requires a two-way relationship. As someone who has managed countless online campaigns for small- and mid-sized businesses, I can tell you those who have seen the best results are the ones who are willing to communicate and work closely with their agency to help achieve their goals and see a return on investment. Identify Goals While ad impressions and website visits are certainly valuable for driving a brand...
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The value of PPC lies in the ability to granularly target ads to a very specific audience. As a search marketer, you want to take advantage of any tool available to further refine campaigns and ensure minimal cost is being wasted. If you’re not yet using search query reports, you should be. First, why are search query reports important? Google AdWords and Bing Ads both offer various match types to determine how closely user queries must relate to keywords in order to show ads. Unless you’re using exact match and have close variants turned off in AdWords, your ads are going to show to a...
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You walk into a marketing presentation filled with charts, graphs, and spreadsheets and before you know you’re in the 20th slide of micro-detailed statistics and your eyes start to glaze over. I get it. Not everyone loves digging through piles of data. What you have to get is that no one cares. You have to do it anyway.
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Whether you’re familiar with the phrase “Canonical URL” or if you’ve never heard it before, it’s essential everyone on your team understands its importance and the role it plays in the optimization of a website.
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The good news is that businesses are investing more into content. The bad news is the good majority of it is total crap. Jonathon Colman did a commendable job lighting the industry up earlier this week arguing that We Can Do Better Than This.  In his post, Jonathon takes a justified swing at the content being pushed out in the SEO world. He states that for a group fond of heralding “content is king”, we don’t actually invest in it. We don’t craft content designed to spark a discussion, make people think, or push ourselves beyond our comfort zones. Instead, we throw a TV dinner...
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On Dec 7-8, recognized search and content expert Dave Snyder will be bringing Copypress’ SEO and Content Lifecycle training course to Overit. This is a rare opportunity for Capital Region in-house marketers, business owners, and anyone else to receive personal SEO and content training in an intimate setting, taught by a true expert in the field. Normally you’d have to shell out thousands for a conference pass, hotel room, and travel expenses. Instead, we’re bringing the expert to you and giving you full access to pick his brain and learn from the best.
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