Snapchat (#Pubcon)

Snapchat (#Pubcon)

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I’m embarrassed to admit how little I’ve used Snapchat, which is why I’m pretty excited for this next session. First up, Kat Haselkorn, of Go Fish Digital. Snapchat’s not a passing trend. She’s a pretty terrible photographer, she admits, so she fails at Instagram. But Snapchat is more fun and frivolous, less demanding of your photo skills. It’s a wonderful place for cat gifs and photos of burritos, like much of the Internet. However, there’s more to it. And many misconceptions (it’s not all about naked pictures that disappear, like we thought). Snapchat is used…

Keynote: Scott Stratten (#Pubcon)

Keynote: Scott Stratten (#Pubcon)

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Good morning from Pubcon Las Vegas 2016! The Overit team is thrilled to be here (in booth #507) and ready for a few jam-packed days of sessions on all-things-marketing. This is the first of many sessions we’ll be covering this week (catch the full list here). Pubcon’s kicking off with a keynote by Scott Stratten of Unmarketing, co-author of books such as QR Codes Kill Kittens and UnMarketing Second Edition: Everything Has Changed & Nothing Is Different. His claim to fame in the geek world is that he is one of…

Looking Back on SMX East 2016

Looking Back on SMX East 2016

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Last week, Search Marketing Expo (SMX) took over New York City and brought together a number of the best minds in digital marketing. I had the honor of attending Wednesday’s sessions, which kicked off with a number of Google feature announcements before jumping into several in-depth sessions. If you weren’t able to make it to the big show, here’s what you missed. Google Keynote Announcements Wednesday’s morning keynote featured Jerry Dischler, VP of Product Management for AdWords, and Babak Pahlavan, Senior Director of Product Management for Analytics. In this session,…

3 Ways Your Automation Strategy Makes You a Needy Ex

3 Ways Your Automation Strategy Makes You a Needy Ex

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This is awkward. I thought we were just keeping it casual.  It’s okay that you are in my life, I like that you are, but sometimes you are a bit too needy. It’s getting uncomfortable. We need to have “The Talk.”  I’m talking to you, email automation. More and more businesses are (smartly) integrating email marketing into their automation strategy. There are so many good reasons for it — it creates efficiency, it helps you stay top of mind, and it makes it easier to present relevant offers and content to…

Designing in a Material World

Designing in a Material World

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As design trends come and go, material design is the latest that has caught the attention of designers and developers alike. In this article you will not only learn what material design is, but how this latest UI design philosophy aims to merge the fundamentals of graphic design with the science of motion and light to provide a solid foundation when building a UI. When Google unveiled its mobile design guidelines called “Material Design” at the 2014 I/O developers conference, it was received with mixed emotions across the design and…

Instagram Stories = Snapchat

Instagram Stories = Snapchat

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Instagram recently launched a new feature called Instagram Stories, described by the social platform as “a new feature that lets you share all the moments of your day… As you share multiple photos and videos, they appear together in a slideshow format: your story.” With upwards of 500 million active monthly users, Instagram has a massive audience. It’s not surprising, then, that the new feature has sparked a lot of conversation among users. Some had positive feedback: if you think about it… #Instagram stories actually makes a lot of sense…

How To Find Your Newsworthy Story

How To Find Your Newsworthy Story

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We live in a time when anyone with a computer has the opportunity to start a global company, find investors through crowdfunding, or develop a mass following on social media. It’s an incredible time to be alive, because anyone has the power to build a brand. As awesome as this is, it also means that the competition for the attention of your brand’s audience is more vast. When you go to tell your company’s story or share an announcement, you’ll find that the news may not have the same impact…

Can Real-Time Marketing Really Work For Your Brand?

Can Real-Time Marketing Really Work For Your Brand?

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Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant. That makes jumping on the bandwagon, newsjacking, real-time marketing an attractive option to help get our name and our message out there to…

Data, Internal Communications and Finding Purpose in PR – 4 Lessons from PRxNE 2016

Data, Internal Communications and Finding Purpose in PR – 4 Lessons from PRxNE 2016

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Last week, I attended the Public Relations Society of America’s Northeast District Conference (PRxNE 2016) to accompany Overit’s Jen Van Iderstyne as she presented on SEO, and to learn from other industry professionals from across the region. We’ve all heard about how PR is evolving, but the experts at PRxNE 2016 truly drove the point home with presentations focusing on Facebook analytics, multicultural PR, influencer campaigns, LinkedIn strategies and more. I wasn’t able to take part in all of the sessions outlined in the schedule, as much as I wanted…

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Instagram opens shoppable organic posts to more businesses in the US https://t.co/T3J1H4ScNE