The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

The Iron Man Breakfast Keynote Interview: Gary Illyes of Google and Eric Enge

Goooood morning! It’s the last day of Pubcon and we have our earliest keynote yet. Feels mean to me but Twitter tells me it’s a whole getaway thing. I’ll buy that, just keep the coffee coming. First this morning we have an Iron Man Breakfast Keynote featuring Stonetemple’s Eric Enge and Google’s Garry Illyes. At some may know, Gary’s not a morning person and often doesn’t take kindly to our questions. This should be fun all around. If you’re reading this, I want to encourage you to check out all…

Content Production: Getting Your Content on Large Publications #pubcon

Content Production: Getting Your Content on Large Publications #pubcon

Melissa Fach from SEMRush is our solo presenter for this one. She’s pretty amazing so I’m excited. Sean Jackson is moderating and gives her a kickass intro. In this industry, writing well is a good way to make a name for yourself. Writing badly is a great way to destroy your reputation. Blog for yourself, but also get on the bigger publications because you’re gonna be seen more. There’s a lot of content out there, but there’s not a lot of GOOD content out there (amen, sister friend). Why is…

Keynote: Joost de Valk – Holistic SEO #pubcon

Keynote: Joost de Valk – Holistic SEO #pubcon

Good afternoon, Pubcon people. We’re in the afternoon keynote with the one and only Joost De Valk of Yoast. We’re going to talk about lessons he’s learned while building Yoast SEO. To start all of that off he’s going to tell us how he got here. How did he get to being this plugin that suddenly everybody uses. The year was 2006. His wife was pregnant with their first child and he had just taken a new job. Because of her pregnancy, he wanted to work closer to home. Instead…

‘Tis the Season: Holiday Marketing Tips

‘Tis the Season: Holiday Marketing Tips

As the cold weather starts to roll in, we’re reminded of what’s coming… the holiday season. The upcoming months are not only the busiest of the year but also when the most spending occurs. Most retail marketers are heading toward the largest business and profits of the year and it’s important to make sure your marketing campaign isn’t left in the dark this winter. Is your holiday campaign going to be ready? Want to make sure you’re on track? Here are 5 tips to keep in mind this shopping season….

Tips and Techniques for an SEO Site Audit #pubcon

Tips and Techniques for an SEO Site Audit #pubcon

Welcome back! It’s time to talk SEO Audits, and how you can DIY. Up on stage to lead us on our journey are Rob Woods and Overit’s own Senior Strategist Jen VanIderstyne. You would have thought Jen would have shared her slides with me beforehand to make this part of my job a litle easier but, alas, then you would be wrong. I’ll remember this moment, Jen. Rob is up first. First, we want to talk about why you should do your own SEO Audit. What are the benefits? Why…

Keynote: Google Webmasters Relations #pubcon

Keynote: Google Webmasters Relations #pubcon

Good morning, good morning! We’re kicking things off at Pubcon this morning with a keynote from three Googlers. What more could you really want to start your search day? On stage we have Nathan Johns (Senior Search Quality Analyst and one of my favorite folks), Eric Kuan (Webmaster Relations) and Gary Illyes (Search Quality Analyst). This should be good. Joe Larato is playing moderator, host and emcee here. Joe: Voice search,  as a topic. What are you seeing? How is it effecting devices? Gary:  Voice search is very exciting. More and…

Mining Deep Facebook Data to Radically Profile Site Visitors and Email Lists #pubcon

Mining Deep Facebook Data to Radically Profile Site Visitors and Email Lists #pubcon

Still here. There’s really no better way to end a day than trying to keep up with Aimclear’s Marty Weintraub so that’s what we’re gonna go. Brace yourself, this is gonna get nuts. I’ll do my best to keep up. Marty’s sharing his current Spotify playlist and the music he’s really into. Marty says this is his 9th Pubcon. If you would have asked Marty years ago if he thought he’d be able to take his customer list or actions that deem “success” and then do FB targeting around them…

Keynote: Tom Hale – Survey Monkey #pubcon

Keynote: Tom Hale – Survey Monkey #pubcon

Hey, hey! I hope you enjoyed your lunch because we’re about to start up again. This afternoon we have Tom Hale delivering our keynote. He’s from Survey Monkey and he’s gonna share tips and tricks for helping us maximize survey results. Tom’s up on stage and he has ENERGY and I love it. He’s the president of Survey Monkey and he loves his job. Survey Monkey is a place where they power curiousity. Surveys are for intrinsically curious human beings. Tom says we’re here because we want to win, and…

Influencer & Micro-Influencer Identification #pubcon

Influencer & Micro-Influencer Identification #pubcon

Still with us? Good! Next up we’re going to talk influencer marketing with the very smart Kristina Libby and Matt Siltala. We’re starting this session a little early. That’s how I like it. Up first is Kristina. She starts by quoting Lazerfeld & Katy Theory from 1940 which found opintion leaders are most succesful in conveying an idea to people who share certain demo criteria. Krisitina performed an influencer survey to learn more about the influencers themselves — what’s important to them, how do they want to work with brands, etc?…

In-House Content Marketing #pubcon

In-House Content Marketing #pubcon

Lauren Polinsky (MGM Resorts) and Kate Morris (Craftsy) are up to talk about in-house content strategy. Kate starts off saying that she and Lauren are both very, very old. Perhaps not age-wise, but definitely experience-wise. We’ll take that. She mentions that we’re not here to just talk about blue links on a search page. It’s about showing up in the One Box. It’s about Voice Search. It’s about giving people the answer to the question they’re searching for.  It’s about videos. It’s all content. Content isn’t just the text on the page….

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