5 Digital Marketing Strategies Retailers Should be Using

5 Digital Marketing Strategies Retailers Should be Using

For many of us, shopping is a pastime that’s as American as baseball and apple pie. But that pastime is undergoing an evolution. The ways that we shop have changed drastically in the last decade and some retailers are suffering while others are thriving. For many, the difference centers on the ability to adapt to the rise of digital access and opportunity. On August 16, Overit held a panel in conjunction with the Google Partners Connect: Retail event. The panel featured speakers including Teah Teriele, Death Wish Coffee Company; Max…

The Power of Video: Lessons from Overit’s Panel Discussion

The Power of Video: Lessons from Overit’s Panel Discussion

Those of us born within the last 70 years, we grew up watching television, commercials, TV shows, and movies. We remember the cheesy classic ‘80s commercials for Doublemint Gum encouraging us to “double your pleasure, double your fun!” They stuck with us for years, and we still get nostalgic thinking about them. via GIPHY Video, as an art form, has evolved drastically since those early commercials. The accessibility of tools to create video has become much greater, with tools now more affordable and more available than ever before. This has…

Sales 201: Keeping Relationships Alive Beyond the Face-to-Face

Sales 201: Keeping Relationships Alive Beyond the Face-to-Face

Any salesperson worth his or her salt will tell you – face-to-face interaction builds relationships. But how much of your face is there to go around? Your face doesn’t scale, so how can you continue to nurture relationships beyond the face-to-face?  I’m on my way home from SEMICON West 2017, stuck in the Detroit airport on a combined 11-hour layover, delay and cancelled flight. Trapped here with nowhere to go, this seems like a pretty good time to reflect on the events of the past week and what I’ve learned….

How Automated Marketing Is Helping Authors Generate Sales

How Automated Marketing Is Helping Authors Generate Sales

I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work. How would I build buzz for my book? How would I tell people when my book was ready? How would I create a relationship with…

How Video Can Compel Action for Advocacy Campaigns

How Video Can Compel Action for Advocacy Campaigns

My favorite projects to account manage are videos that in some way improve the world. This use of video is called video advocacy, and the promotion of these videos is both effective and resonates with audiences. Video is one of the most creative means to drive a viewer to action. Changing and improving the world is a lofty goal, but many of Overit’s clients use video in exactly this way- to engage, empower, and drive a conversation and specific outcomes. Video is “beneficial for advocacy campaigns because they are a…

PRSA Boston’s Social Media Summit: What I Learned

PRSA Boston’s Social Media Summit: What I Learned

Last week, I attended PRSA Boston’s Social Media Summit to hear insight from industry leaders on creating engaging content, using video for social, and the current and future trends in the sector. While I was overly excited about being named the conference’s top tweeter for my live-tweeting efforts, I was even more excited about the new ideas and information I learned from the speakers. Read on as I share what I learned at the Social Media Summit. Opening Session with Josh Karpf, DraftKings Josh came to the event with experience in…

Is Your Marketing Data Working For You?

Is Your Marketing Data Working For You?

These days, whether they are using it or not, companies are collecting vast amounts of data with their digital tools (like Google Analytics, keyword campaigns, site forms) – sometimes simply because they can and sometimes due to market challenges related to their industries (like the highly regulated pharmaceutical industry who needs to track and report deeper spend). So much is out there and yet not every company requires up-to-the-minute data to orchestrate their marketing programs. They will say things like ”I just need a prettier site” or “I need better…

Demystifying Your Business With Google Analytics [Ebook]

Demystifying Your Business With Google Analytics [Ebook]

Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics. While business owners and marketing managers may be tempted to leave analytics to the “geeks” in the office, in reality, your website’s data is crucial to measuring — and growing — your…

We Need Your Help! [Take Overit’s Marketing Survey]

We Need Your Help! [Take Overit’s Marketing Survey]

We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything that I can about you — those who read this blog, those who are interested in smarter marketing, those who have a passion for digital, and those…

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How to promote your brand on Reddit https://t.co/BGgqS3b7Qd