Jen VanIderstyne

Safety Tips for Automated SEO Tools

Safety Tips for Automated SEO Tools

Give me a chainsaw and I will very quickly put it down and back away. I’m no good with power tools; I shouldn’t be in the same room with something as potentially deadly as a chainsaw. Hand that same chainsaw to an expert, though? They’ll use it to make something like this: They’ll make art. Believe it or not, SEO tools aren’t much different, and they deserve the same respect. Sure, an automated SEO audit or website grader may not cost anyone a limb (well, depending on your boss’ temper…

3 Ways Your Automation Strategy Makes You a Needy Ex

3 Ways Your Automation Strategy Makes You a Needy Ex

This is awkward. I thought we were just keeping it casual.  It’s okay that you are in my life, I like that you are, but sometimes you are a bit too needy. It’s getting uncomfortable. We need to have “The Talk.”  I’m talking to you, email automation. More and more businesses are (smartly) integrating email marketing into their automation strategy. There are so many good reasons for it — it creates efficiency, it helps you stay top of mind, and it makes it easier to present relevant offers and content to…

What’s Your Berlin? Lessons from Airbnb

What’s Your Berlin? Lessons from Airbnb

Last month I had the opportunity to attend the Zenith Digital Marketing Conference in Duluth, Minnesota. The event was organized like champs by the team from AimClear in conjunction with the Duluth Chamber of Commerce. I got to speak about SEO site audits, sharing my process and tips on the periodic analysis that all sites should undergo to drive ongoing strategies. It was a blast, but I’m not going to write about my session. Instead, it was when I was done speaking, after the nerves had subsided and I got to settle…

The Key Roles of Keyword Research

The Key Roles of Keyword Research

Over the last few weeks, I’ve spent a lot of time looking at keywords. So much time that I’ve found myself dreaming in spreadsheets. It’s just one of those situations where, suddenly, all the keyword research is due for all sorts of projects. For sitemaps, for audits, for on-page optimization, the list goes on. The thing is, SEO and optimizing for keywords isn’t the same as it used to be. I’m not generating a list of phrases where the rule is “you must insert these phrases, verbatim, onto your page.”…

Digital Marketing Tips for 2016

Digital Marketing Tips for 2016

Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines. If you’re in PR, how much do you think about development? If you’re in SEO, how often do you get involved with video creation? If you write the content, do you get to…

Overit Holiday Card 2015: The Vision and the Adventure

Overit Holiday Card 2015: The Vision and the Adventure

Everyone has traditions that help them get into the holiday spirit. For some it’s shopping, music or putting up the holiday lights. We have some pretty spectacular decorations at Overit and our recent trivia gift exchange was full of hilarity, but nothing gets us feeling the spirit like the annual Overit holiday card. A tradition that began in 2009 with the ultimate homage to family photos and ugly sweaters, it was so much fun that we’ve continued the custom ever since. With every installment it seems we try to outdo…

The Evolution of SEO is Not the Same as Death

The Evolution of SEO is Not the Same as Death

Last month, an article on Skift.com included the comments of several moguls in the online travel booking industry. Within it, the CEO of Priceline.com joined a long line of prognosticators [here, I googled that for you, readers – Lisa] to proclaim the “death of SEO.” While Dennis Schaal is certainly not the first (see: here, here, and here, just to name a few), nor will he be the last, to make this assessment of the future of search engine optimization, there’s a lot more at play in SEO than just…

How Choosing a Digital Marketing Agency is Like Getting Married

How Choosing a Digital Marketing Agency is Like Getting Married

Arguably the most difficult and important relationship a person can ever enter into is the institution of matrimony. Marriage is hard. Marriages fail. But the ones that last are the ones where both parties are committed to it and work at it. Where everyone chooses every day to stay the course, to grow, to learn and be better together than they would be alone. …that sounds a lot like the relationship between a digital marketing agency and its client. But, you knew that was coming. So let’s break down exactly…

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Google’s big gamble on ad blocking and why you should care https://t.co/VOUtoA4V5N