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In print and online, typography is expressive, just as much as (or sometimes more than!) imagery. The right choice of fonts for your website can reflect the voice and tone necessary to tell your story, while the wrong choice can garble your message. Your fonts can grab readers’ attention, or turn them away before they get through a complete sentence. There are a number of things to consider when selecting a font for your website. Know Your Audience’s Legibility Needs And Attitudes Knowing your audience is critical to any marketing…

Elissa Ebersold, our very helpful and talented college design intern, recently spoke of her design experiences in and out of the classroom. I found her perspective both informative and thought–provoking, especially as it pertains to what is being taught in the classroom and how it relates to real-world scenarios. Or, more accurately, how it doesn’t. Elissa has, on more than one occasion, mentioned practices that were either frowned upon or outright discouraged in her design education. One such example cited in her blog post is regarding the definitive use of…

Whether creatives choose to embrace current design trends or steer clear of them, one thing cannot be argued – they impact the Web tremendously. As a creative, there tends to be a question as whether to be trendy or to be a trendsetter. To stay current and relevant to popular visual interests or to create innovating and timeless designs that will inspire others. I believe it is important to be mindful of current trends and to appeal to the interests of your clients and to competition on the web, but…

If your website is the face of your company, then your logo is most certainly the voice. It’s your identity. In those first initial moments when a user lands on your website, your logo has the ability to establish trust, to convey your message, and to present enough visual interest that someone will want to take the time to get to know your company better.

But only if you create that interest through design.

Think you have what it takes to be a Designer? Susan offers up a few tips to help you find out.

As someone who is passionate about color and a sucker for beauty products, the collaboration of Sephora and Pantone has me quite excited!