Any salesperson worth his or her salt will tell you – face-to-face interaction builds relationships. But how much of your face is there to go around? Your face doesn’t scale, so how can you continue to nurture relationships beyond the face-to-face?  I’m on my way home from SEMICON West 2017, stuck in the Detroit airport on a combined 11-hour layover, delay and cancelled flight. Trapped here with nowhere to go, this seems like a pretty good time to reflect on the events of the past week and what I’ve learned….

Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend with. But even with all that – you still must get it done. You still need a website that stands out, conveys your message, and successfully engages and retains your audience. As you are thinking of, or even building out, your new site, you may have questions like: Where should you focus your resources? What site elements are critical…

We’re all looking for proof. Proof that an idea works, that a candidate is the best fit or that a company’s service will benefit our business. That’s what you need to know before you can trust a vendor enough to partner with them. And in the sales world, you often have a precious amount of very limited time to prove your mettle and show your value to a prospective customer. You’re up against the competition’s flashy idea or cut rate pricing. And oftentimes you don’t even know who your competition…

Like other creative agencies, the product we sell can’t be found on any shelf (well, some of them can…). Our work involves considerable thought, strategy, know-how and the ability to create compelling, unique and effective messaging to serve our clients’ needs. As vice president of marketing and business development, my job is to make sure we convey to clients everything it is we’re able to provide for them. Since the recession, I’ve noticed a stark difference in the way potential client companies and organizations make purchasing decisions. Where a person or department…

A business acquaintance turned to me during a recent event in the area and asked, “why are you here?” Based on his knowledge of Overit as a creative marketing and communications firm, he didn’t see this breakfast presentation on green energy as a logical place for us to be. But as I looked around the room and took in the crowd, I knew it was in fact the PERFECT place for us to be—void of competition but full of potential business. This is an exciting time for the marketing of…

As the popularity of drive-to-web strategies grow and businesses rely more on their websites as the main point of contact, small businesses need to pay more attention to what their sites are saying to customers.