Paul Hook

VP of Marketing and Business Development

Capital region native Paul Hook has been working in the communications field for more than 25 years in almost every capacity, for the last 16 years in the agency environment. He has worked primarily for healthcare, higher education and technology clients, most recently with heavy involvement in helping to promote the greater Capital Region for semiconductor manufacturing. Paul is also active in the music community, serving as a cantor, soloist and section leader for numerous area churches and also as the director of a men's chorus. When he's not developing new leads and contacts for his day job or singing on the weekends, Paul enjoys spectator and fantasy sports, photography, music collecting and an occasional Guinness. He resides in Guilderland, NY, with his wife and two daughters.
Planning Your Association’s Website? Read This First.

Planning Your Association’s Website? Read This First.

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Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend with. But even with all that – you still must get it done. You still need a website that stands out, conveys your message, and successfully engages and retains your audience. As you are thinking of, or even building out, your new site, you may have questions like: Where should you focus your resources? What site elements are critical…

Using the Boardroom To Prove Your Work (and skills)

Using the Boardroom To Prove Your Work (and skills)

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We’re all looking for proof. Proof that an idea works, that a candidate is the best fit or that a company’s service will benefit our business. That’s what you need to know before you can trust a vendor enough to partner with them. And in the sales world, you often have a precious amount of very limited time to prove your mettle and show your value to a prospective customer. You’re up against the competition’s flashy idea or cut rate pricing. And oftentimes you don’t even know who your competition…

Proving It: Sales Is More Than a Fancy Proposal

Proving It: Sales Is More Than a Fancy Proposal

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Like other creative agencies, the product we sell can’t be found on any shelf (well, some of them can…). Our work involves considerable thought, strategy, know-how and the ability to create compelling, unique and effective messaging to serve our clients’ needs. As vice president of marketing and business development, my job is to make sure we convey to clients everything it is we’re able to provide for them. Since the recession, I’ve noticed a stark difference in the way potential client companies and organizations make purchasing decisions. Where a person or department…

Nurturing Sales Relationships in an Online World

Nurturing Sales Relationships in an Online World

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A business acquaintance turned to me during a recent event in the area and asked, “why are you here?” Based on his knowledge of Overit as a creative marketing and communications firm, he didn’t see this breakfast presentation on green energy as a logical place for us to be. But as I looked around the room and took in the crowd, I knew it was in fact the PERFECT place for us to be—void of competition but full of potential business. This is an exciting time for the marketing of…

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Using Data to Answer the Call for Transparency https://t.co/x1cJA1J02Z