PRSA Boston puts together a Social Media Summit every Spring that provides actionable insights for Social Media Strategists and Public Relations professionals. This year, I was lucky enough to attend and learn from folks who are encountering the joys and challenges of working in the ever-changing world of social media. This year’s theme, Breaking Barriers, is particularly apt, as algorithms continue to change, privacy concerns rule the conversation, and the toxicity of some channels lead us to consider how best to use the different platforms that are available. Read on…

My favorite projects to account manage are videos that in some way improve the world. This use of video is called video advocacy, and the promotion of these videos is both effective and resonates with audiences. Video is one of the most creative means to drive a viewer to action. Changing and improving the world is a lofty goal, but many of Overit’s clients use video in exactly this way- to engage, empower, and drive a conversation and specific outcomes. Video is “beneficial for advocacy campaigns because they are a…

How we communicate with our clients is critical to how our relationship with them progresses. Anyone who has worked in an agency understands the intricacies of client communication – understanding what the client wants and needs, balancing brainstorms with budget, and working together to achieve mutually-accepted goals.