Video has become a powerful tool for branding and marketing, and it’s massive: about 73% of all US adults use YouTube, which makes it the most popular online platform in the country. That means if you want to reach the largest audience, you should be breaking into video. This begs the question: What type of video should you be using? When you look around the internet, you’ll see all different sorts of videos, each of them addressing specific topics in completely different ways, each with varying quality, length, and production…

It’s been a hard year. For you. For us. For those we love and care about. And we wanted an outlet. Some way of offering catharsis after months and months of isolation, anxiety, stress, frustration, and Zoom fatigue.  So… we torched 2020.  We hope you spend the next couple of weeks safely and cozily, while 2020 burns beside you.  Enjoy it with holiday music … … or just enjoy the sound of a warm, crackling fire slowly burning up the year.   

Let’s get this out of the way: If you’re not using Google Local Services, it’s time to fix that.  Yelp is practically irrelevant these days. Facebook reviews are barely hanging on. Those are still important platforms, but Google, of course, is king. Google Local Services advertising helps searchers quickly find and contact a “Google Guaranteed” local business. And if your business isn’t Google Guaranteed, are you even a business at all?  For searchers, GLS is an easy way to find qualified, already-vetted businesses. For businesses, being on GLS means more…

Your favorite guitar riff. Your parent’s voices. The NBC chimes. The “swish” of a basketball going through a net. The sound of rainfall. These are all sounds that went through my head when I started thinking about the idea of audio marketing. No matter what statistics, studies, or expert opinions exist (and we will get into those) there is something fundamental about the human connection to particularly memorable sounds, and how they can elicit feelings of nostalgia, a sense of excitement, or the comfort of familiarity.  Sound is an interesting…

One of the unexpected highlights of 2020 is being able to un-sarcastically use the expression “these trying times”. — Joe Hall (@joehall) June 22, 2020 Fifteen weeks. That’s how long it’s been since we were within an arm’s reach of another person not in our immediate household. My household consists of myself and my four-year-old son. That means its been 15 weeks since I’ve had a casual conversation that wasn’t about fruit snacks or jumping on the couch. I’m not proud when I say—its showing. I’ve been over-talking, over-sharing, and…

The drive-in theater near my home had its first showing of the season last Friday. New York beaches will be open for the Memorial Day holiday. Other parts of the country are starting to come back, slowly easing the restrictions that have kept us home since March. As conversations around reopening become more commonplace, businesses are scrambling to build a plan for repositioning, revamping, and recovering post COVID-19. As they do, questions emerge. COVID-19: When Are We Really Back? In our area of NY, May 15 was a date receiving…

As I write this, it’s been one month. One month of home quarantine, one month working from home, one month home schooling, and one month straight up missing every single human I know. I hope you’re doing well and you’re finding ways to cope with life both personal and in business. In previous posts, you’ve heard me talk about my neuroscience degree and how, for many years, I studied different aspects of neuroscience. One area that is of particular interest to me is how our brains are wired differently and…

Like many others, the Overit Crew is working from home in light of the COVID-19 pandemic. It hasn’t always been easy; even with video chat to keep us in touch with one another, an image on a screen can’t substitute in-person interaction. Frankly, we miss being around one another.  So how can we connect in a world that has made being physically close to others off-limits? At Overit there’s one that sticks out because it is, after all, embedded into the company’s DNA: music. We’ve been sharing the music that’s…

We are living in a defining moment. One that will be looked back upon as one of the largest catastrophic events to face us. An event that caused millions to suffer, thousands if not hundreds of thousands to die, businesses to collapse, jobs to disappear, debt to skyrocket, 401ks to diminish…you get the point. People are hurting, physically, emotionally, and financially, and are looking out into the world for signs of hope, for empathy, and for compassion. For those businesses fortunate enough to remain open, and even more those that…

Let’s be real about it. This is hard. It’s hard to know what to do, what not to do, and how to navigate this situation as delicately as possible. For business owners, one thing is evident – it’s NOT business as usual. The game has changed, people are hunkering down, and the world’s focus is shifting. As the world shifts, so must the way we talk to clients and how we work with them to pivot their marketing strategies based on their needs. At Overit, we have spent the past…