Near me. Dentist near me. Chinese food near me. Pharmacy near me. It seems like almost half of our time spent searching Google is all in the service of this sacred term: “near me.” A quick glance at Google Trends shows that this term has been on a consistent upward interest trajectory for the last six years: This simple phrase illustrates why local SEO is so important to local businesses. Here’s the deal. Exhibit A: Google’s Map Pack In 2016 Google rolled out its new map pack. If you think…

“Content, content, content” We at Overit often talk about repurposing old content or creating content that can be repurposed and promoted in multiple ways. This helps you essentially get more bang for your buck and reach new and different audiences. We think WordPress and Spotify/Anchor were on the same wavelength when they recently announced their new tool that can automagically convert your blog posts into audio podcasts. How it works: Anchor will convert the text to audio using either a male or female sounding voice (I haven’t been able to…

I get pitched a lot. I also send pitches a lot— on behalf of Overit, our clients, and sometimes for myself. Our in-house PR team gets pitched and pitches even more than I do. Getting good press coverage helps businesses bridge the trust gap with their audiences and build topical awareness. It was important BEFORE COVID and it feels even more important now. So, I wasn’t surprised last week when our webinar on winning press coverage filled up way faster than we imagined. We’ve all struggled to secure media coverage…

Our first webinar of 2021 offered knowledge on a subject that can be tricky to understand: Sales Enablement. Yes, it might be a mouthful, but the idea of aligning your sales and marketing teams to better manage your leads can help you immensely in closing more business. Our Director of Digital Marketing, Chris Fasano, started off with a chart to visualize the effect that Sales Enablement can have: The red line shows a steady increase in revenue. However, the blue bars show that the number of leads actually began decreasing….

We’re known for some pretty innovative video production. Video, animation, motion graphics—it’s kind of our thing. When COVID first hit last March, clients saw their advertising and marketing plans get… reshuffled, to say it nicely. Digital assets, keywords, and written content had to be changed out to reflect this new reality and a new, very-digital consumer. In many cases, it was fun. Changing things on the fly, getting creative, helping them navigate uncharted waters with new solutions. But there was also that video shoot they were planning. The one that…

Video has become a powerful tool for branding and marketing, and it’s massive: about 73% of all US adults use YouTube, which makes it the most popular online platform in the country. That means if you want to reach the largest audience, you should be breaking into video. This begs the question: What type of video should you be using? When you look around the internet, you’ll see all different sorts of videos, each of them addressing specific topics in completely different ways, each with varying quality, length, and production…

It’s been a hard year. For you. For us. For those we love and care about. And we wanted an outlet. Some way of offering catharsis after months and months of isolation, anxiety, stress, frustration, and Zoom fatigue.  So… we torched 2020.  We hope you spend the next couple of weeks safely and cozily, while 2020 burns beside you.  Enjoy it with holiday music … … or just enjoy the sound of a warm, crackling fire slowly burning up the year.   

Let’s get this out of the way: If you’re not using Google Local Services, it’s time to fix that.  Yelp is practically irrelevant these days. Facebook reviews are barely hanging on. Those are still important platforms, but Google, of course, is king. Google Local Services advertising helps searchers quickly find and contact a “Google Guaranteed” local business. And if your business isn’t Google Guaranteed, are you even a business at all?  For searchers, GLS is an easy way to find qualified, already-vetted businesses. For businesses, being on GLS means more…

Your favorite guitar riff. Your parent’s voices. The NBC chimes. The “swish” of a basketball going through a net. The sound of rainfall. These are all sounds that went through my head when I started thinking about the idea of audio marketing. No matter what statistics, studies, or expert opinions exist (and we will get into those) there is something fundamental about the human connection to particularly memorable sounds, and how they can elicit feelings of nostalgia, a sense of excitement, or the comfort of familiarity.  Sound is an interesting…

One of the unexpected highlights of 2020 is being able to un-sarcastically use the expression “these trying times”. — Joe Hall (@joehall) June 22, 2020 Fifteen weeks. That’s how long it’s been since we were within an arm’s reach of another person not in our immediate household. My household consists of myself and my four-year-old son. That means its been 15 weeks since I’ve had a casual conversation that wasn’t about fruit snacks or jumping on the couch. I’m not proud when I say—its showing. I’ve been over-talking, over-sharing, and…