Patrick Branigan

Art Director

Artist, designer and creative strategist by day. Dance music enthusiast, label owner and video game addict by night. Patrick is Overit's Art Director, helping lead the creative team in achieving progressive, effective and stimulating visual solutions primarily for the digital realm.
Break Your Routine to Combat Creative Block

Break Your Routine to Combat Creative Block

“Creative block” is a term all too familiar to many of us working in creative professions. Unfortunately we tend to make the very easy and all too common mistake of convincing ourselves we’re not creative. If you’re an artist, designer, or similarly in a position of constant demand for the imagination, you’ve learned to rarely succumb to the ominous voice of self doubt – or at least that is what you like to tell people. The truth is humans are inherently creative and some of us are better at taking…

Design & Content: Matching Words with Style

Design & Content: Matching Words with Style

In the creative agency realm, it’s hard to imagine two areas of expertise more closely married than content and design. From direct mail to billboards, website creation to digital marketing and everything in between, the two are intertwined, constantly influencing one another in what we call ‘communication design.’ Luckily, more and more, agencies are allowing these specialities to work together in an integrated manner – and the results show it. Beginning with the Message When we begin a creative project, content typically starts the fire, fueling understanding for design. Ideally,…

Wearable Tech: Are We There Yet?

Wearable Tech: Are We There Yet?

Pebble Smartwatch. Martian Smartwatch. i’m Watch Smartwatch. Metawatch. Google Glass. Now enter Samsung Galaxy Gear. Smartwatches and wearable technology are nothing new. Only with the name “Samsung” attached would a product such as Galaxy Gear make headlines. If Apple releases an anticipated smartwatch it, too, will stir up a lot of buzz. Microsoft hasn’t even mentioned a release for a smartwatch (I don’t think) and it already has hype. But the truth is, none of these products have made an impact. Why? None have proven to solve any problems or…

Criticism Too Soon: iOS 7 App Iconography

Criticism Too Soon: iOS 7 App Iconography

By now you’ve surely heard about Apple’s announcements from WWDC 2013 this past week that included iTunes Radio, OS X Mavericks and a sneak peek at what looks to be a revolutionary Mac Pro (for desktop). All are really electrifying advancements, all seemingly overshadowed by an outrage surrounding the most controversial announcement: iOS 7. Apple CEO Tim Cook called iOS 7 “a stunning new user interface.” But whether the design of iOS 7 and its aesthetic choices are actually well done is up for heavy debate.     Naturally the…

WebVisions NYC: Overit’s Takeaways

WebVisions NYC: Overit’s Takeaways

Last week, a few members of the Overit team had the privilege of taking part in the annual WebVisions conference in New York City. I was fortunate enough to be a part of this adventure as well as to repeatedly have my mind blown as we engaged in the many wonderful workshops and presentations given over a three-day period. Our team was exposed to an array of speakers ranging from the Yes Men’s Andy Bichlbaum to extreme media theorist Douglas Rushkoff, from Nishant Kothary’s honey badger personality to Rafa Soto’s comedic display of brilliant brand advertising, and just about everything in between. Needless to say we’ve returned filled with inspiration and a rejuvenated excitement for the creative future that lies ahead of us.

Instagram: Two Takes (Part Two)

With Instagram in the news often recently, we’ve been asking around to see who has used the application and had some fun with it. Tom and Patrick gave us some interesting feedback, and we wanted to pass it along. Interested in Tom’s thoughts? Check out Part 1. Patrick’s Take: The Mass Manufacturing of “Art” I was once told in university by a great photographer, “A photograph means absolutely nothing without anything in front of it. The camera does not decide what is in front of it. The human does.” What…

Sidebar

Facebook officially launches mobile app, educational site for video creators https://t.co/5bIVCDZbUD