If you could learn, in detail, the nitty-gritty about your potential customers, from what they like and what they purchase to where they shop and how they’re similar to your current customer base, would you ignore that information? Or would you demand to have that insight? I demand to have it. In 2015, you have to have it. There are data sources out there, right now, ready to provide you with key information about your target demographics – if, in fact, you know who your target demo is. If you…

Trying to please everyone can be dangerous. I started Overit 20 years ago and while I think we’ve done a pretty good job providing clients with impeccable service and offering employees a satisfying working environment, there’s always been one problem. I am a nice guy. No, this isn’t a humblebrag and I don’t say it with confidence or excitement. Being a nice guy isn’t something I’m proud of. It’s simply something I am. You’d think being a nice guy was a positive thing. That it’s good for the CEO to…

Building an agency over the past two decades has proven to be an ever-evolving lesson in growth, patience and determination. We’ve built process on top of process, and while sometimes exhausting, we are always better for it. Three things we’ve focused on above all else: Hiring the right people. Finding the right space Growing a motivated team 1. Hiring The Right People We’re always on the hunt for new talent and the people who will add value to Team Overit. Your organization probably is too. So what are we looking…

I know one thing: Most people would have quit by now.

I started Overit in 1993. As CEO, a constant slew of pressure is always running through you, From morale to payroll to funky clients to long hours, with a hint of never-ending responsibility – it all sits on your shoulders. Suck it in, folks. It’s the life of a CEO.

I won’t lie – running and growing Overit into a nationally-competing agency has been difficult. It’s been trying, upsetting and, frankly, sometimes a pain in the arse.

And I would not change a thing.

Today, we acquired the next phase of Overit Media. In our digitally connected world, being able to coordinate with national media and analysts and lead worldwide social media campaigns is the key to producing quality marketing services.