If you could learn, in detail, the nitty-gritty about your potential customers, from what they like and what they purchase to where they shop and how they’re similar to your current customer base, would you ignore that information? Or would you demand to have that insight? I demand to have it. In 2015, you have to have it. There are data sources out there, right now, ready to provide you with key information about your target demographics – if, in fact, you know who your target demo is. If you…
