Katie Sorce

Social Media for Business 2021 Trends: How to leverage organic and paid the right way

Social Media for Business 2021 Trends: How to leverage organic and paid the right way

Instagram First up on this rundown is the fastest growing social media platform in the world. The one almost every business should be using in one way or another. No, not Facebook. Not TikTok. Instagram. Instagram usage is still growing, and in 2020 they passed one billion monthly users, with 90% of people following at least one brand. On the ad side, Instagram’s advertising reach grew by 7.1% in Q3 2020, compared to Facebook’s 2.2% growth. Of course, thanks to the pandemic, online shopping skyrocketed in 2020. In the U.S.,…

Is WordPress trying to become a Podcast Producer?

Is WordPress trying to become a Podcast Producer?

“Content, content, content” We at Overit often talk about repurposing old content or creating content that can be repurposed and promoted in multiple ways. This helps you essentially get more bang for your buck and reach new and different audiences. We think WordPress and Spotify/Anchor were on the same wavelength when they recently announced their new tool that can automagically convert your blog posts into audio podcasts. How it works: Anchor will convert the text to audio using either a male or female sounding voice (I haven’t been able to…

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