You’ve been working hard to promote your company in the digital marketing arena. You’re tweeting everyday, pinning pictures, sharing relevant videos and making attempts to engage your social networks regularly. Unfortunately, engagement is low because you’re not giving people enough incentive to participate in interactions with your brand. What opportunities are you giving your audience to interact with your brand? Will people feel rewarded? Inspired to continue their interaction with you? Do you give them a chance to have fun? Do you understand gamification and the effect it can have…