Ready or not, 2015 is coming, and so are changes to the beloved social networking site, Facebook. While up until now, it’s seemed to be a no-brainer that most brands and businesses can benefit from an active Facebook presence (if engagement is nurtured and you provide good content people want to read, of course), things are about to get shaken up. Yes, it’s still going to be important for brands to be present and engaged on Facebook, but the nature of your organic posts and their ability to reach your…

In light of the holiday season, we’re sharing some of the trends and tools that our team is thankful for. Whether they help us improve our skills or make us better marketers, more creative, more efficient or happier, we all rely on a few tools to propel us through our day and allow us to create really cool stuff for our company and clients. We asked members of our team to share what tools impact their work, with a few notable trends they’re thankful for as well. Account Management: Our…

If you think you’ll need special glasses to view 3D animation, this post is for you. Kidding (sort of). But often, people are confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type. There isn’t a better type of animation, but it’s important to understand how they each work to determine which is a better fit for your timeline and goals. Each can serve a multitude of purposes and styles, all depending on the vision and goals of the project. While 2D…

Most brands realize the importance of interacting with consumers online, but some may be surprised to discover the value of observing their audience in their natural (digital) environment. Remember when your parents taught you the importance of listening to others? The same ideology applies to brands. Sometimes, we get so wound up and excited about what we’re doing, that we forget to take time to listen to the surrounding conversations. In the digital landscape, one way to observe your audience is through online forums and chat rooms. The cool thing…

Unless you’ve taken a serious hiatus from social media, you’ve heard about the Ice Bucket Challenge, and have possibly wondered if you’d be next. While there has been an outpouring of support and participation in the cause, there’s been a bit of backlash and criticism, too. I noticed both views in my own Facebook newsfeed. So, can dumping a bucket of ice over your head and posting the video on your Facebook or Twitter really make a difference in supporting the ALS community?  I’d argue a big, fat YES. The…

You might be thinking, “Marketers as farmers? What is this girl talking about?” But hear me out. As a born-and-raised farm girl who’s found herself immersed in the world of content marketing, there are parallels between the two that I haven’t been able to ignore. From building a healthy soil (your content), nurturing healthy leads, choosing the right tools, and cleaning up the BS, content marketers and strategists can take a few lessons from the field, if you will. John Deere: The Original Content Marketer While content marketing has gained…