I want to start by saying I love being a designer. I do. But since graduating college, I have been fighting a never-ending battle, one that often starts with constantly hearing the same line: “design should be easy. You just pick a color and font.” Sigh. The truth is most are not aware of the power of good design services. They don’t understand that by selecting the right colors and the right typography you can pull a mood from someone. You can create a need for a product that wasn’t…

Signing on a new client can always give a designer anxiety. It can sometimes be like going on a first date. No matter how many scenarios you make in your head, the worst can still happen. You always want to step in with an open mind. Many times, clients will actually have a good concept of what they are idealizing. It’s up to you the designer to absorb that information by asking appropriate questions. When you begin any project, you always want to do your own research. Nothing is more…

As a well-rounded designer I have been tackling an age-old stereotype that has plagued Americans for years. The use of the color pink as a gender divider. Pink is so ingrained in us as a “girly” color that you may be surprised to hear the color pink didn’t start out as a color of the ladies, we made it so.  Yes. Us. It’s time to take it back. Despite what mass-marketing would like you to believe, there weren’t any gender-based roles placed on the color pink when it first made…

No, it’s just some girl wearing a “Bump It.” Since I was a little kid (which isn’t going very far back at the age of 26), I can remember watching “As Seen On TV” advertisements with my grandmother. I don’t always remember the piece of #^$% being sold but, I do remember my grandmother jumping up saying “I need that.” This brings me to think, “What makes these items so desperately needed?” Is it the fact that we like new gadgets, or is it the awful acting that comes sweeping…

I was walking through the mall over the weekend and realized that the half-naked models that once graced the windows of Abercrombie & Fitch are now covered. Is the “sex sells” design falling out of style?