The entertainment industry is no stranger to uphill battles. Whether they come in the form of complaints from the House Un-American Activities Committee (HUAC), the Motion Picture Association of America (MPAA), the Recording Industry Association of America (RIAA) or certain religious groups, it’s everyone’s favorite and most common foe. When a school shooting devastates a Midwestern town, why wouldn’t you blame what the children were watching? Or what they were listening to? But that needs to change. And it needs to change quickly as it’s us, the fans of creativity, who are losing out by having others judge what is appropriate and not appropriate for...
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I oversee the Content and Social Media departments here at Overit. It’s a great gig and I’m lucky to have gotten it. I spend my days evangelizing the importance of integrating content and social into your marketing, breaking down how both can lead to better relationships and sales, and then, at the end of the day, I get to implement what we’ve spoken about and watch your triumphant fist pump when we’ve been successful for you. My job doesn’t suck. But it’s not all rainbows and sunshine, either. As far as businesses have come in understanding the importance of social, there are still hard conversations...
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The process of designing and developing website and applications is changing. Tools and skillsets are always pushing forward, and the old way of doing things doesn’t cut it anymore. The traditional methodology has many names. Some call it the waterfall, implying the project is like water, flowing down through each department until completion. This is kind of naive, and obviously doesn’t allow anyone to go back upstream for any reason, ever. Others call it an assembly line, in which each department is handed something, does something to it and passes it on to the next department. This would be fine if we were assembling toys...
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You’ve met the client, and you know what they want to accomplish. You’ve determined your audience, through what methods that audience is most effectively reached, what the company is currently known for and what it wants to be known for moving forward, and you’ve nailed down the budget you have to get everything done. Now comes The Big Idea (and you’ll have that for me by lunch, right?). Being in the creative field is fascinating – no two projects, clients or days are the same. Boredom is never a factor, and the satisfaction of seeing the results is tremendous. But… What happens when you’re supposed...
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Sunday is Mother’s Day. Not surprising. It comes every year. But this year, the holiday comes with significantly more meaning for myself and for my family. My mother died less than two weeks ago, succumbing to a long battle with breast cancer. She would have turned 70 this Sunday, Mother’s Day of all days. I will turn a ‘landmark’ age of 40 the following day. Throughout my life, my mother and I shared our birthdays the same way we shared an incredible bond. A bond that now I can only learn from to be a better mother, a better person. With the passing of my...
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I don’t know if you’ve heard but Abercrombie and Fitch hates fat chicks. Actually, I’m pretty sure you’ve heard as it’s been blasted all over the Internet, the television and someone is probably about to pull a Baumgartner and jump from space they’re so mad about it. And I get it. The remarks made by Abercrombie CEO Mike Jeffries are horrifying in the way that most of our high school experiences were horrifying. His comments reek of Mean Girls, with Jeffries now-famously quoted as saying: “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the...
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Here’s what you know about blogging: It’s the least expensive form of inbound marketing Blogs give websites 434% more indexed pages and 97% more indexed links. Your competitors are already doing it. You might know a lot about blogging. But there’s also a few things you don’t know. Information that, if used correctly, can help you better your current strategy or even build a new killer one from scratch. It’s time for a refresher. Below are 8 blogging for business tips you’re still messing up. You Can’t Suck No, I get it; you’d think this would be obvious, right? You’d think there would be no...
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One of the greatest parts about working at Overit is the open workspace. For most of our staff, no walls separate our employees from spinning around in their chairs to ask a colleague for insight, to ask a question about a client, or chime in with their own ideas for a project we’re all working on. And for those of us not on the main production floor, our office doors are (almost) always open. If we’re not at our desks, we’re likely sitting with coworkers in the aptly-named collab room or our kitchen table, fleshing out ideas, critiques and direction for our projects. The open...
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Public relations executives can schedule an interview between a client and a high-profile reporter that might lead to a great story in print or online, but only if the client shares a great story during that interview. Otherwise? The coverage suffers, or never posts at all.
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The Internet allows your brand to push its message out to a broader audience more quickly and cheaply than ever before. The more content you have available online, the more likely your brand will be seen by the audience for which your products or services are created. And that’s great, as long as you have something to say. Something that: Is worth saying. Hasn’t already been said 1000x times. Is something you are ready to back up, defend and expand upon. But too often, that’s not what your attempt at content marketing is doing. Not at all. Instead, you’re adding to cluttered Internet search results all...
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