Lisa Barone discusses how to find and claim a brand voice that stands out among your competition by being unique to you and showcasing what your company is all about.

What’s the best-kept secret to retaining employees? It’s actually not more money or added perks. For most employees, it comes down to one important aspect of your business, and that’s your culture. Did you know that 70 percent of US workers feel negatively about their jobs? Millions of workers are emotionally disconnected from what they are doing, and that disconnection leads to a drop in productivity. Psychological engagement and social engagement have a huge impact on how people are performing and how satisfied they are in their careers. Companies that…

I get the honor of chatting with Overit clients before they become Overit clients. I get introduced in the early conversation stages when they’ve come to us looking for digital marketing services and, as a team, we work with them to create the most effective marketing plan to meet their needs. It’s a fun process. Okay, it’s a really fun process and I feel pretty grateful to be part of it. Over the past six months or so, there’s been a common thread in a lot of these meetings. So…

Not long ago, I called out a few PPC offenders among big brands and highlighted some of the silly mistakes we should all stop making. To follow up with a more positive note, I’ve decided to point out some advertisers who are doing PPC right. With the proper thought behind a campaign, you can stand out from all the generic clutter in the paid ad space, whether in video, search results, or display placements. You can use PPC to not only get your brand seen, but maybe even loved. Now,…

A few years ago you built an amazing website. Maybe it was 2009 or 2010. At the time, you loved it. You told all your friends about it and they loved it, too. But that was a few years ago and now it’s starting to look a little stale. It just doesn’t function the way newer websites function. It gets ridiculed and beaten up by other websites after gym class. So you begin the arduous task of the dreaded *redesign*. You call it a redesign. In your mind, it has…

What content type most engages users? How do I get users to share my content? What does my audience want to see? What should we post more of to help customers connect to the brand? Video. Probably. Online video just connects. It’s personal. It’s intimate. It offers social voice. And when you personalize the experience to the end user, be it with via images they recognize or through common experience, video sticks with them. There ain’t no brand storytelling like visual brand storytelling and video is all about it. Yesterday,…

Times have changed. Dramatically. Gone are the days of relying on the Yellow Pages to help customers find you. Today, creating a web presence is crucial to businesses large and small and is easily one of the most important things you can do for your brand. Of course, just building a website isn’t enough. Sure, in a perfect world the “build it and they will come” mindset would work, but the truth is, there are many other factors that need to be considered. This is where search engine optimization (SEO)…

We don’t treat projects with a one-size, fits all mentality. The first step in our marketing process isn’t the one where we assume we know what you want, nor do we tell you what’s best without ever having spoken to you. It just doesn’t work that way within our walls. Instead, we kick off projects with a Learning & Discovery phase where we stop talking about the project at hand and start talking about you. We listen to your story. And we gather your needs by looking at your big…

No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

The overarching goal of public relations is a simple one – keep your clients in the news. This concept is made complex with an endless number of execution strategies. One approach that works well (especially when your clients don’t have their own news to share) is to leverage the trending stories already in the news and use it to insert your clients into the conversation. Choose the right news story for your client Humans by nature talk a lot, so articles are constantly being published, leaving an overcrowded news space….