SearchLove Boston 2014 offered an incredible array of speakers with insight on everything from technical data analysis to general branding strategies. Both the lineup of speakers and the topics discussed represent the changing world of online marketing, as it has really become all about simply doing effective marketing. Here are a few major takeaways: An emphasis on people: we need to move beyond measuring superficial “engagement” or counting clicks to identifying the behavior and concerns of the specific audiences we are reaching. Little talk of “traditional” SEO tactics: “linkbuilding” and…

Maybe it’s because so many SEOs spent their formative years being picked on and shoved into walls, I’m not sure, but we seem to have a penchant for killing things. Or at least calling them dead. We killed guest blogging We killed links We killed link building We killed keywords And, of course, SEO itself has been killed numerous times, leaving poor Danny Sullivan to bring it back to life in one of his many blog outlets. The latest victim of SEO killing? The harmless blog category. In an article…

We’re back from ClickZ Live New York. Sad it’s over, but we brought plenty of information back home (and we had plenty of fun with friends like Ryan Jones and Erin Everhart). Below, find a recap of three sessions we checked out on Day 3 of the conference. Responsive Design, Dynamic Serving, m-dot: Which Mobile Approach is Right for You? Benu Aggarwal, Founder & President, Milestone Internet Marketing, begins by stressing that we must understand the intent of the user (that seems to be a common theme!). Desktop users are researching,…

What a day! ClickZ Live New York Day 2 ended with an afternoon keynote titled “Digital Innovation Insights Driving Big Brand Awareness.” On the panel this afternoon: John Baker, President, JWT Jordan Bitterman, Chief Strategy Officer, North America, Mindshare Jon Wegman, VP Planning and Strategy, Performics Leading the conversation was moderator Aaron Kahlow, CEO and founder of Online Marketing Connect. Below, you’ll find the highlights of the conversation from the heads of digital at top creative agencies (typed in session and not guaranteed verbatim). Aaron: How do you define digital strategy…

Day 2 of ClickZ Live New York was tremendous, kicked off by critical online reputation management lessons from Andy Beal (you can catch our recap of Andy’s morning keynote here). What happened next? We caught the following sessions. Marty Weintraub’s “Using Psychographic Distribution to Dominate Audience Targeting, Customer Acquisition (& SEO) Psychographic. Who knows what that means? Marty Weintraub, founder and evangelist for aimClear® promises you’ll understand by the end of his session. Marty’s opinion on Facebook? The company is dumbing itself down so everyone can figure out how to use…

Just because you’re a big, successful brand doesn’t mean you’re not susceptible to making serious, embarrassing mistakes. That’s the moral of ClickZ Live New York’s Day 2 morning keynote by Andy Beal, CEO of Trackur and author of recently published “Repped: 30 Days to a Better Online Reputation.” “Andy Beal… an Internet search engine developer, was involved in the development of… commercial space launch ventures.” No, he wasn’t – that was a mix-up by a reporter. A big one. How do you manage what’s being said about you online? And…

Since its release, Google Tag Manager has helped make the lives of online marketers easier one tracking code at a time. If you are in involved with tracking data on a site large or small, Tag Manager can help save time and ensure proper setup. Here are a few ways Tag Manager can benefit your site. Insert Tracking Tags The convenience of inserting tags through a tag management solution as opposed to directly via a site’s code cannot be overstated. You can insert and remove standard Google Analytics tracking, AdWords…

We are incredibly excited for the next few weeks. Let’s start by celebrating the fact that tomorrow is the first day of spring. It’s been a tough one in the Capital Region this year, and we’re all ready to get the snow tires off our cars, warm up the barbecues and open our office doors for a nice breeze. And with spring comes some big plans! Catch Overit at the following upcoming events in March and April – and let us know where else we should be. PRSA Capital Region’s…

The question keeps coming up: We’re a local, community-focused organization, do we need a blog or is blogging so three years ago? We can blog directly on LinkedIn now! Shouldn’t we just blog there where the potential reach is greater? Contributed content has become a focal point in our media relations plan. That means we can kill our blog right? No. No. No. The answer is no. To all of these things. The rise in content awareness and content options is great. I am a champion of content (usually). I…

Lisa Barone discusses how to find and claim a brand voice that stands out among your competition by being unique to you and showcasing what your company is all about.