Brands and Master Storytellers

Brands and Master Storytellers

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Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting for this one. Speaking we have James Cockerille (FutureBrand), Rick Spiekermann (Nestle Purina), Sherrie Weitzman (Cadillac), Steve Sommers (Under Armour) and Dan Neely (Networked Insights). Dan asks everyone how they’re doing today and no one…

Marketing Automation

Marketing Automation

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We’re back in action! Software and platforms are coming to market giving marketers new tools to move the consumer along the buying path while reducing manual processes and tasks. We know this, we’ve heard about the platforms and maybe we’ve even started using them. But now we’re going to learn to do it better. Or, at least that’s the intent of this session. Speaking we have Chris Moloney (ARIA), Dave Karel (LinkedIn), Eric Hoppe (Pandora) and Kevin Ryan (Motivity Marketing).  Austin Dichary is moderating. We start by giving initial thoughts…

Your Data is for Crap, Measure Crap Anyways

Your Data is for Crap, Measure Crap Anyways

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MORE DATA! Your boss asks for data. Clients ask for data (but then ignore it). And everyone is talking about data. So let’s learn more about it. Leading the conversation today are Alex Craddock (Blackrock), Mark Donatelli (OgilvyAmp), Michael Moore (Qosmy) and Steve DeAngelis (M&C Saatchi Mobile). Things are happening faster than any marketer can keep up with. There are more vendors in this space than marketers can learn about. It’s creating pockets of data – sales people have their data, SEOs have their data, etc. It’s inefficient. The idea that you…

Keynote Presentation: New Consumer Journeys >> New Product Roadmaps

Keynote Presentation: New Consumer Journeys >> New Product Roadmaps

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Good morning! It’s time for Day 2 of ad:tech San Francisco! Are you geared up for this? We’re kicking things off with an all-star morning keynote. Talking about the new customer journey we have Sridhar Ramaswamy (Google), Chia Chen (Digitas), Michael Menis (InterContinental Hotels Group PLC) and Darren Stoll (Macys.com). Kevin Ryan is our host. He tells us that ad:tech San Francisco is moving to LA next year. Which is very exciting. And just like that, he’s done. Sridhar is up first. He’s going to give a short keynote before…

Cheat Codes for Marketers

Cheat Codes for Marketers

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Still with us today? Oh, I hope so. It’s the final session of the day and we are greeted by the likes of David Lloyd, DeeAnna McPherson, Megan Estrada and Nick Mattera. They’re here to talk about how to use social media for brand good, not evil. Up first is Megan. Her client is Las Vegas, and her mission is to get more people to go there (is that hard? ;)) From Megan, we learn that Las Vegas received 41.1 million visitors last year, so my questions stands. She says that…

10 Marketing Mistakes You’re Probably Making

10 Marketing Mistakes You’re Probably Making

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And we are back! I hope you had time to recharge–your battery, your caffeine intake, both, whatever. We don’t judge. Up next we have Bhavesh K. Shah, Charlie Breit, John Hall, Matt Witt and Michael Kahn who are going to help us stop making stupid marketing mistakes. Moderating is Tommy Perez. This is one of this mythical “all dude panels!” It’s refreshing to see one in the wild.  I kid. Mostly. Michael and Bhavesh are going to talk first. Michael mentions that everyone on the panel is wearing jackets, dress shirts and jeans. Score one for…

A Short Guide to Getting Everything You Want

A Short Guide to Getting Everything You Want

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No rest for the weary, our next session is starting up immediately following the last one! Chris Guillebeau, one of my favorite Internet people, is up to talk about how to get everything you ever wanted. This should be good. We begin. Do you remember when you were six years old and you met a new teacher, one of your parent’s grown up friends or any other random adult? They all asked you the same question–what do you want to be when you grow up? Do you remember what your answer…

NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

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HEY THERE! Are you ready for some #adtechSF liveblogging? I hope so because we’re going to be coming at you hard over the next two days, and I could not be more excited. Quick side note: Did you know people could get Citizen Arrested in Starbucks? Because that just happened right in front of me this morning and my adrenaline is PUMPING. Expect all of the crazed liveblogging as a result. Though, that may have happened anyway. Okay, we’re getting started! Rohit Bhargava is going to kick us off with…

Turning the Aircraft Carrier: Driving Change in the Large Enterprise (#CZLNY)

Turning the Aircraft Carrier: Driving Change in the Large Enterprise (#CZLNY)

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I’ve been eagerly awaiting this session since interviewing Eric Enge of Stone Temple Consulting a few weeks ago. Today, Eric and Sean Kainec of Home Depot are talking about how to change how SEO is perceived in an enterprise environment.  How is SEO perceived? Well, version one is it’s done in a dark closet, it’s black magic, it’s sketchy. Or, version two, you’re the “keyword people.” What keywords do I need to put on my page? (ok that’s it, thanks, now go away). Or, version three: You want keywords, title tags, meta…

Ready, Set, Integrate: Data-Driven Email (#CZLNY)

Ready, Set, Integrate: Data-Driven Email (#CZLNY)

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People get too many emails. Their second complaint about email marketing? The email content isn’t relevant to the recipient. You need to personalize your emails, and data helps you do that. That’s the theme of the ClickZ New York session by Allison Kell, marketing manager at the Credit Union of New Jersey. There are three stages of email marketing you need to know. Stage 1: Ice Breaker DON’T SELL. This first stage is about getting to know them, and listening. Have a two-way conversation. Have them tell you what they…

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We had a great time at the CDPHP Workforce Challenge yesterday. Looking forward to next year's! https://t.co/27wpjKLC2l