PR professionals – what can we expect in 2015?  This morning’s PRSA Capital Region event, “Communicators on Communications,” gave us some answers. A panel of four expert public relations professionals discussed the major news stories of 2014, and what we can expect in the New Year. The speakers included: Jonathan Pierce, founder and president of Pierce Communications Paul Larrabee, executive VP and managing director of Corning Place Communications Liz Grimes, public relations director at Overit Jake Dumesnil, managing partner at Gramercy Communications How these experts landed in the field of…

 Scenario #1: Your company has big announcements. Press opportunities. Special events. Who is your company’s spokesperson? Scenario #2: Your company is facing criticism. A crisis. An unexpected turn of events. Who is your company’s spokesperson? Scenario #3: Your company is talked about online and in-person every day, with your sales team, the people at your front desks and cash registers, the people handling your social media accounts. In these cases, who isn’t your spokesperson? The people that speak – and act – on behalf of your brand are critically important….

As 2015 begins to move along, we continue to see technology change and users adapt. In turn, businesses need to adapt their websites and online marketing tactics to the changes that come from users. Let’s review three major trends that will increasingly be a part of today’s online world. Mobile Growth (Still) Skyrocketing Rising mobile traffic is certainly not a new topic. Every “year in review” post for the past four years has proclaimed the growth of mobile ad nauseam. But within the past year, we’ve seen mobile and tablet…

For our team, today is one of the best days of the year. We get to debut the Overit holiday card! We thought the holiday season should be bright… and a friendly neighborhood light competition is always a good way to celebrate. We hope you enjoy! From all of us at Overit, we wish you a happy holiday season and a very happy New Year. We look forward to working with you again in 2015!

We’re down to just two weeks left in 2014. Did your content help you hit goals this year? Raise brand awareness, start conversations with your audience, boost interest in your products or services? Based on a search of content marketing and 2015 and the plethora of trend prediction posts out there, everyone’s still expecting content to play a huge role next year. And it absolutely will. Content – your website content, your content marketing pieces, your social media posts – is a tremendous opportunity to not only raise awareness of your…

There’s been plenty of buzz in 2014 about how important video is to brand’s marketing efforts today. As you probably know by now, we’re big fans of video at Overit, and enjoy the opportunity to include video of all styles within our integrated digital marketing campaigns. This year was no exception. Here are a few of the Overit motion team‘s favorite projects from 2014. Video Asks You to Be a Part of the Revolution Overit recently worked with Qvidian to launch the Revolutionize Selling campaign. The focal point of the…

Ready or not, 2015 is coming, and so are changes to the beloved social networking site, Facebook. While up until now, it’s seemed to be a no-brainer that most brands and businesses can benefit from an active Facebook presence (if engagement is nurtured and you provide good content people want to read, of course), things are about to get shaken up. Yes, it’s still going to be important for brands to be present and engaged on Facebook, but the nature of your organic posts and their ability to reach your…

I am, admittedly, not great with change. I hold onto things – objects and emotional scars – for far longer than would be deemed healthy. It’s something I’m working on. But as odd as I am, I am not entirely unlike your customers and your users. Your customers, also, don’t always love change. It’s scary and new. But they’re better at accepting it when the change helps them. When it’s an improvement and a step forward. When it makes their life easier and helps them swear at their technological device…

In light of the holiday season, we’re sharing some of the trends and tools that our team is thankful for. Whether they help us improve our skills or make us better marketers, more creative, more efficient or happier, we all rely on a few tools to propel us through our day and allow us to create really cool stuff for our company and clients. We asked members of our team to share what tools impact their work, with a few notable trends they’re thankful for as well. Account Management: Our…

If you think you’ll need special glasses to view 3D animation, this post is for you. Kidding (sort of). But often, people are confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type. There isn’t a better type of animation, but it’s important to understand how they each work to determine which is a better fit for your timeline and goals. Each can serve a multitude of purposes and styles, all depending on the vision and goals of the project. While 2D…