What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

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Let’s talk about your sonic brand. I get a lot of “huh?” and blank stares when I introduce sonic branding into a conversation. It’s a term many are unfamiliar with, but it’s also one that after five minutes and a few examples everyone gets. The concept behind sonic branding is super simple. Whether you realize it or not, you’ve been exposed to sonic branding since the day you started watching television. Or listening to the radio. Maybe even before then. We all have. What is sonic branding and how does…

Digital Marketing Tips for 2016

Digital Marketing Tips for 2016

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Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines. If you’re in PR, how much do you think about development? If you’re in SEO, how often do you get involved with video creation? If you write the content, do you get to…

Overit Holiday Card 2015: The Vision and the Adventure

Overit Holiday Card 2015: The Vision and the Adventure

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Everyone has traditions that help them get into the holiday spirit. For some it’s shopping, music or putting up the holiday lights. We have some pretty spectacular decorations at Overit and our recent trivia gift exchange was full of hilarity, but nothing gets us feeling the spirit like the annual Overit holiday card. A tradition that began in 2009 with the ultimate homage to family photos and ugly sweaters, it was so much fun that we’ve continued the custom ever since. With every installment it seems we try to outdo…

The Evolution of SEO is Not the Same as Death

The Evolution of SEO is Not the Same as Death

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Last month, an article on Skift.com included the comments of several moguls in the online travel booking industry. Within it, the CEO of Priceline.com joined a long line of prognosticators [here, I googled that for you, readers – Lisa] to proclaim the “death of SEO.” While Dennis Schaal is certainly not the first (see: here, here, and here, just to name a few), nor will he be the last, to make this assessment of the future of search engine optimization, there’s a lot more at play in SEO than just…

Measuring Your Media Relations Success

Measuring Your Media Relations Success

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Whenever I’m discussing public relations services with a potential or new client, one of the most common questions I hear is, “How are you going to measure the results?” I try to tackle this question before it’s asked, because in a world where we’re inundated with data, clients expect everything to be quantified. To a certain extent, media relations is no different, but it’s not a perfect science. So, how can you measure the results of your media relations campaign? Placements One of the most fundamental ways of measuring the…

How Choosing a Digital Marketing Agency is Like Getting Married

How Choosing a Digital Marketing Agency is Like Getting Married

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Arguably the most difficult and important relationship a person can ever enter into is the institution of matrimony. Marriage is hard. Marriages fail. But the ones that last are the ones where both parties are committed to it and work at it. Where everyone chooses every day to stay the course, to grow, to learn and be better together than they would be alone. …that sounds a lot like the relationship between a digital marketing agency and its client. But, you knew that was coming. So let’s break down exactly…

Google to Clients: Go Ahead, Break That Moneymaker

Google to Clients: Go Ahead, Break That Moneymaker

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I’m not a surgeon. I don’t cut people for a living. However, even having never done it, I imagine being a surgeon is pretty difficult. I probably couldn’t read a few blog posts on the topic, or even binge watch a season of House, and then burst into the operating room ready to save your life. If I tried, you would die on the table (sorry). Lots of people would be sad. I’m not a contractor. Regardless of how many Saturdays I spend locked into HGTV, I can’t fix your…

Brands and Master Storytellers

Brands and Master Storytellers

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Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting for this one. Speaking we have James Cockerille (FutureBrand), Rick Spiekermann (Nestle Purina), Sherrie Weitzman (Cadillac), Steve Sommers (Under Armour) and Dan Neely (Networked Insights). Dan asks everyone how they’re doing today and no one…

Marketing Automation

Marketing Automation

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We’re back in action! Software and platforms are coming to market giving marketers new tools to move the consumer along the buying path while reducing manual processes and tasks. We know this, we’ve heard about the platforms and maybe we’ve even started using them. But now we’re going to learn to do it better. Or, at least that’s the intent of this session. Speaking we have Chris Moloney (ARIA), Dave Karel (LinkedIn), Eric Hoppe (Pandora) and Kevin Ryan (Motivity Marketing).  Austin Dichary is moderating. We start by giving initial thoughts…

Your Data is for Crap, Measure Crap Anyways

Your Data is for Crap, Measure Crap Anyways

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MORE DATA! Your boss asks for data. Clients ask for data (but then ignore it). And everyone is talking about data. So let’s learn more about it. Leading the conversation today are Alex Craddock (Blackrock), Mark Donatelli (OgilvyAmp), Michael Moore (Qosmy) and Steve DeAngelis (M&C Saatchi Mobile). Things are happening faster than any marketer can keep up with. There are more vendors in this space than marketers can learn about. It’s creating pockets of data – sales people have their data, SEOs have their data, etc. It’s inefficient. The idea that you…

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