New Year, New Content Strategy

New Year, New Content Strategy

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We’re down to just two weeks left in 2014. Did your content help you hit goals this year? Raise brand awareness, start conversations with your audience, boost interest in your products or services? Based on a search of content marketing and 2015 and the plethora of trend prediction posts out there, everyone’s still expecting content to play a huge role next year. And it absolutely will. Content – your website content, your content marketing pieces, your social media posts – is a tremendous opportunity to not only raise awareness of your…

2014 In Motion: Overit’s Videos & Animations

2014 In Motion: Overit’s Videos & Animations

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There’s been plenty of buzz in 2014 about how important video is to brand’s marketing efforts today. As you probably know by now, we’re big fans of video at Overit, and enjoy the opportunity to include video of all styles within our integrated digital marketing campaigns. This year was no exception. Here are a few of the Overit motion team‘s favorite projects from 2014. Video Asks You to Be a Part of the Revolution Overit recently worked with Qvidian to launch the Revolutionize Selling campaign. The focal point of the…

Is Your Business’ Facebook Page Ready for 2015?

Is Your Business’ Facebook Page Ready for 2015?

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Ready or not, 2015 is coming, and so are changes to the beloved social networking site, Facebook. While up until now, it’s seemed to be a no-brainer that most brands and businesses can benefit from an active Facebook presence (if engagement is nurtured and you provide good content people want to read, of course), things are about to get shaken up. Yes, it’s still going to be important for brands to be present and engaged on Facebook, but the nature of your organic posts and their ability to reach your…

Usability: Are You Making it Better? Or Making it Worse?

Usability: Are You Making it Better? Or Making it Worse?

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I am, admittedly, not great with change. I hold onto things – objects and emotional scars – for far longer than would be deemed healthy. It’s something I’m working on. But as odd as I am, I am not entirely unlike your customers and your users. Your customers, also, don’t always love change. It’s scary and new. But they’re better at accepting it when the change helps them. When it’s an improvement and a step forward. When it makes their life easier and helps them swear at their technological device…

Marketing Trends & Tools We’re Thankful For

Marketing Trends & Tools We’re Thankful For

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In light of the holiday season, we’re sharing some of the trends and tools that our team is thankful for. Whether they help us improve our skills or make us better marketers, more creative, more efficient or happier, we all rely on a few tools to propel us through our day and allow us to create really cool stuff for our company and clients. We asked members of our team to share what tools impact their work, with a few notable trends they’re thankful for as well. Account Management: Our…

2D and 3D Animation: Know the Differences

2D and 3D Animation: Know the Differences

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If you think you’ll need special glasses to view 3D animation, this post is for you. Kidding (sort of). But often, people are confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type. There isn’t a better type of animation, but it’s important to understand how they each work to determine which is a better fit for your timeline and goals. Each can serve a multitude of purposes and styles, all depending on the vision and goals of the project. While 2D…

BOSS 2014 Session Seven: Prosper

BOSS 2014 Session Seven: Prosper

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Still with us? Last session of the day, on “making a difference in the world and giving back when you succeed and prosper.” Water L. Robb, Ph.D., President, Vantage Management, Inc. - Taking Risks Yogi Berra – “When you come to a fork in the road, take it.” Well, if you come to a pivot, grab it! Walter encourages us to avoid incremental thinking. At his company, he didn’t want to be the 14th company to make a better medical scanner. Move faster. They had a prototype in 18 months, and…

BOSS 2014 Session Six: Manage (#BOSS518)

BOSS 2014 Session Six: Manage (#BOSS518)

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Session six is on management – growing the business and optimizing performance. Carolyn M. Jones, Publisher, Albany Business Review - Passion, Purpose and Vision – Selling Your Product Understand your brand and your position in the market, and identify how to showcase that to customers. The Business Review has really had to evaluate where to be and how to devote its resources. Evaluate the customer’s marketplace and your own industry. You have to always be looking ahead for change, innovative ideas and new technologies. The Business Review provides a place for…

BOSS 2014 Session Five: Launch (#BOSS518)

BOSS 2014 Session Five: Launch (#BOSS518)

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We’ve cultivated, created, assessed, prepared… Time to launch. Jeanne M. Sullivan ’98, Cofounder, StarVest Partners, L.P. - Stupid Things Entrepreneurs Do When Raising Money Get that story out of your mouth. On the pitch. This is critical. The marker for you being in love with your product is when you show me a demo. People want to see you have something incredible. But we also want to know how are you going to scale. What’s your plan? Who’s on your team? Explain in clear, kindergarten terms what you’re building. Give us…

BOSS 2014 Session Four: Prepare (#BOSS518)

BOSS 2014 Session Four: Prepare (#BOSS518)

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Session #4! Last one before lunch. Here we go. Vic Christopher, Owner, Lucas Confectionery - Reclamation A janitor, Vic was “hopeless, depressed and not sure where and when I’d have an opportunity.” And then the Mets’ minor league team gave him a seasonal job that gave him an opportunity. Opportunities then led him to Troy in baseball, then local government (fired in two public incidents, humiliating to him) and it changed him. He was naive before that moment. He checked out. Then, Vic and his wife (Heather LaVine) bought 12 Second…

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You might be ready for a new year, but is your content? http://t.co/mYhWYSY5Vb