The Key Roles of Keyword Research

The Key Roles of Keyword Research

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Over the last few weeks, I’ve spent a lot of time looking at keywords. So much time that I’ve found myself dreaming in spreadsheets. It’s just one of those situations where, suddenly, all the keyword research is due for all sorts of projects. For sitemaps, for audits, for on-page optimization, the list goes on. The thing is, SEO and optimizing for keywords isn’t the same as it used to be. I’m not generating a list of phrases where the rule is “you must insert these phrases, verbatim, onto your page.”…

The Art of Account Management

The Art of Account Management

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How we communicate with our clients is critical to how our relationship with them progresses. Anyone who has worked in an agency understands the intricacies of client communication – understanding what the client wants and needs, balancing brainstorms with budget, and working together to achieve mutually-accepted goals.

Google’s Sidebar Ad Changes: Big Deal or No Deal?

Google’s Sidebar Ad Changes: Big Deal or No Deal?

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On Friday, February 19, Google confirmed rumors  that had begun flooding Twitter. After a long period of testing, sidebar ads were officially going away, with additional ad space pushed to the bottom of search results and a fourth ad placement standardized at the top of results. Google’s announcement spurred further speculation over time as to the potential impact (or lack thereof) on AdWords advertisers, as well as Google’s motivations behind the change. With all the breakneck feedback on #AdWords‘s elim of right rail ads, surprising how few have pondered whether it’s…

Modernizing History: The Met’s New Logo

Modernizing History: The Met’s New Logo

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Last week, The Metropolitan Museum of Art unveiled its new logo that was promptly met with an onslaught of opinions and feedback from designers and the museum’s patrons. The design community is historically notorious for visceral reactions to rebranding efforts, and the reaction to The Met’s logo unveiling was no different.

Kris Carr: Creating a Crazy Sexy Website

Kris Carr: Creating a Crazy Sexy Website

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Health, spiritual wellness, and happiness for the masses… yeah, we’ll help promote that. At Overit, we’ve had the great opportunity to work with best-selling author and wellness activist Kris Carr on a variety of marketing initiatives, helping to better engage her existing audience and reach more men and women looking to achieve healthier lifestyles. It’s pretty cool, and we’ve learned a lot along the way. Celebrating the launch of the new Kris Carr (@crazysexykris) website, Kriscarr.com, with our own Crazy Sexy Juice Party! Awesome work and collaboration by both teams….

10 Content Marketing Questions To Ask Yourself in 2016 (part 2)

10 Content Marketing Questions To Ask Yourself in 2016 (part 2)

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In part 1, we figured out our goals, who we’re trying to reach, and what content marketing pieces we already have to work with. Now, let’s get to work. 6. What Is Your Editorial Calendar? You know your audience. It’s time to nail down what you’re going to offer them. Editorial calendars are the roadmap for your content creation. At the most basic level, they should establish: Topic & title Type of content: Ebook, infographic, podcast, webinar, video, blog post(s), something completely out of the box… Summary of piece: What…

10 Content Marketing Questions To Answer in 2016 (part 1)

10 Content Marketing Questions To Answer in 2016 (part 1)

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There was a plan. A plan to write something, and then one thing led to another and I’m hitting publish on my 2016 preview piece after Valentine’s Day. No, it’s not ideal. But, I bet I’m not the only one who’s made plans only to have them not pan out immediately. Things happen! Priorities shift. There are simply too many cool digital marketing tactics to explore all at once. Photo of the Day! Someone was happy to sniff out the #GoPro! Rescued elephants in Thailand come up close to say…

What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

What’s Your Sonic Brand? (We’re Not Talking Cheeseburgers)

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Let’s talk about your sonic brand. I get a lot of “huh?” and blank stares when I introduce sonic branding into a conversation. It’s a term many are unfamiliar with, but it’s also one that after five minutes and a few examples everyone gets. The concept behind sonic branding is super simple. Whether you realize it or not, you’ve been exposed to sonic branding since the day you started watching television. Or listening to the radio. Maybe even before then. We all have. What is sonic branding and how does…

Digital Marketing Tips for 2016

Digital Marketing Tips for 2016

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Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines. If you’re in PR, how much do you think about development? If you’re in SEO, how often do you get involved with video creation? If you write the content, do you get to…

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