Marketing Trends & Tools We’re Thankful For

Marketing Trends & Tools We’re Thankful For

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In light of the holiday season, we’re sharing some of the trends and tools that our team is thankful for. Whether they help us improve our skills or make us better marketers, more creative, more efficient or happier, we all rely on a few tools to propel us through our day and allow us to create really cool stuff for our company and clients. We asked members of our team to share what tools impact their work, with a few notable trends they’re thankful for as well. Account Management: Our…

2D and 3D Animation: Know the Differences

2D and 3D Animation: Know the Differences

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If you think you’ll need special glasses to view 3D animation, this post is for you. Kidding (sort of). But often, people are confused by the differences between 2D and 3D animation, and especially the processes involved in creating each type. There isn’t a better type of animation, but it’s important to understand how they each work to determine which is a better fit for your timeline and goals. Each can serve a multitude of purposes and styles, all depending on the vision and goals of the project. While 2D…

BOSS 2014 Session Seven: Prosper

BOSS 2014 Session Seven: Prosper

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Still with us? Last session of the day, on “making a difference in the world and giving back when you succeed and prosper.” Water L. Robb, Ph.D., President, Vantage Management, Inc. - Taking Risks Yogi Berra – “When you come to a fork in the road, take it.” Well, if you come to a pivot, grab it! Walter encourages us to avoid incremental thinking. At his company, he didn’t want to be the 14th company to make a better medical scanner. Move faster. They had a prototype in 18 months, and…

BOSS 2014 Session Six: Manage (#BOSS518)

BOSS 2014 Session Six: Manage (#BOSS518)

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Session six is on management – growing the business and optimizing performance. Carolyn M. Jones, Publisher, Albany Business Review - Passion, Purpose and Vision – Selling Your Product Understand your brand and your position in the market, and identify how to showcase that to customers. The Business Review has really had to evaluate where to be and how to devote its resources. Evaluate the customer’s marketplace and your own industry. You have to always be looking ahead for change, innovative ideas and new technologies. The Business Review provides a place for…

BOSS 2014 Session Five: Launch (#BOSS518)

BOSS 2014 Session Five: Launch (#BOSS518)

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We’ve cultivated, created, assessed, prepared… Time to launch. Jeanne M. Sullivan ’98, Cofounder, StarVest Partners, L.P. - Stupid Things Entrepreneurs Do When Raising Money Get that story out of your mouth. On the pitch. This is critical. The marker for you being in love with your product is when you show me a demo. People want to see you have something incredible. But we also want to know how are you going to scale. What’s your plan? Who’s on your team? Explain in clear, kindergarten terms what you’re building. Give us…

BOSS 2014 Session Four: Prepare (#BOSS518)

BOSS 2014 Session Four: Prepare (#BOSS518)

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Session #4! Last one before lunch. Here we go. Vic Christopher, Owner, Lucas Confectionery - Reclamation A janitor, Vic was “hopeless, depressed and not sure where and when I’d have an opportunity.” And then the Mets’ minor league team gave him a seasonal job that gave him an opportunity. Opportunities then led him to Troy in baseball, then local government (fired in two public incidents, humiliating to him) and it changed him. He was naive before that moment. He checked out. Then, Vic and his wife (Heather LaVine) bought 12 Second…

BOSS 2014 Session Three: Assess (#BOSS518)

BOSS 2014 Session Three: Assess (#BOSS518)

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Session #3: Assess. We’re focusing on verifying the feasibility of building a business around your invention. Jeff Killeen, Chairman, The FUND for Lake George - Navigating Whitewater Without Capsizing P = 40 to 70. The doctrine of Colin Powell. He maintains that you never have perfect or complete information, but we must decide and we must act. Speed is very often everything. He says if you have between 40 and 70 percent of the intel you’d like to have, you should act. If you wait, it’s probably faithful. He agrees. Trust…

BOSS 2014 Session Two: Create (#BOSS518)

BOSS 2014 Session Two: Create (#BOSS518)

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It’s time for Session #2 at BOSS 2014. This section is focused on creating a product, process or service that has a compelling value proposition. Guha Bala, Senior Vice President, Activision Publishing, Co-Founder, Vicarious Visions - Developing Products That Stick Each of our successes have taken the player on a new hero’s journey. It’s a common storytelling narrative. Guitar Hero – everybody has the desire to unleash their inner rockstar. Entertainment has also become a solitary activity. So, how do we bring this all together? The narrative suggested we needed a simple…

BOSS 2014 Session One: Cultivate (#BOSS518)

BOSS 2014 Session One: Cultivate (#BOSS518)

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Good morning, everyone! We’re at Business Opportunities to Success Summit 2014 (#BOSS518) today, getting ready for 60+ five minute presentations from senior executives, entrepreneurs and business leaders. And if those short presentations weren’t enough, there’s a few longer ones in there for good measure. You ready? James E. Spencer, Jr., Executive Director at Rensselaer Technology Park, is kicking things off. He speaks about Rensselaer Polytechnic Institute’s mission to drive innovation, and how it’s facilitated by the school. The big question – “Why not change the world?” How do we make change? How…

Top Tasks To Put On Your Rebranding To-Do List

Top Tasks To Put On Your Rebranding To-Do List

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There was some big marketing news in the Capital Region today, as grocery giant Price Chopper announced it is rebranding to Market32 (to many feelings in many press poll results). When any big brand chooses to change its name, logo or aesthetics (or all of the above) there’s bound to be plenty of reactions, good and bad. Change can make people uncomfortable! People like what they know! And while some brands have done it well, others… not so well. So it seems an appropriate time to cover the basics of rebranding in…

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A few thoughts from our team for Thanksgiving: "Marketing Trends and Tools We're Thankful For" http://t.co/eau9SNJUyS http://t.co/HGonGJLb1N