Getting Started with Twitter Advertising

Getting Started with Twitter Advertising

by |

As a marketer involved in online advertising, the majority of your spend will go to Google AdWords. No one is denying this and, with Google claiming nearly 68 percent of U.S. search engine market share, this makes a heck of a lot of business sense. However, as effective as AdWords can be, you should always be open to using other ad platforms, as well. Spreading your paid marketing spend can help you diversify your traffic and reach new customers. For example, Bing Ads and Facebook Advertising have both proven effective…

Thinking Out of the Box, er, Bucket: Why the Ice Bucket Challenge Works

Thinking Out of the Box, er, Bucket: Why the Ice Bucket Challenge Works

by |

Unless you’ve taken a serious hiatus from social media, you’ve heard about the Ice Bucket Challenge, and have possibly wondered if you’d be next. While there has been an outpouring of support and participation in the cause, there’s been a bit of backlash and criticism, too. I noticed both views in my own Facebook newsfeed. So, can dumping a bucket of ice over your head and posting the video on your Facebook or Twitter really make a difference in supporting the ALS community?  I’d argue a big, fat YES. The…

Avoiding Font Failures: Choosing the Right Fonts For Your Website

Avoiding Font Failures: Choosing the Right Fonts For Your Website

by |

In print and online, typography is expressive, just as much as (or sometimes more than!) imagery. The right choice of fonts for your website can reflect the voice and tone necessary to tell your story, while the wrong choice can garble your message. Your fonts can grab readers’ attention, or turn them away before they get through a complete sentence. There are a number of things to consider when selecting a font for your website. Know Your Audience’s Legibility Needs And Attitudes Knowing your audience is critical to any marketing…

Cultivating A Content Marketing Strategy (A Lesson From John Deere)”

Cultivating A Content Marketing Strategy (A Lesson From John Deere)”

by |

You might be thinking, “Marketers as farmers? What is this girl talking about?” But hear me out. As a born-and-raised farm girl who’s found herself immersed in the world of content marketing, there are parallels between the two that I haven’t been able to ignore. From building a healthy soil (your content), nurturing healthy leads, choosing the right tools, and cleaning up the BS, content marketers and strategists can take a few lessons from the field, if you will. John Deere: The Original Content Marketer While content marketing has gained…

Marketing Lessons from a Nonprofit (“For-Purpose”) Organization

Marketing Lessons from a Nonprofit (“For-Purpose”) Organization

by |

Looking for a good read and inspirational message, I recently added The Promise of a Pencil, by Adam Braun, to my summer reading list. The New York Time’s bestseller depicts how Braun founded his nonprofit Pencils of Promise (PoP), which while starting small, has since constructed 226 schools around the world. The Promise of a Pencil is a story about following your dreams, making a difference and finding your passion. Think about your own marketing and mission. How are you (and your brand) making a difference? Braun raised a number…

Sexism in Tech: Enough is Enough (From One Man to Another)

Sexism in Tech: Enough is Enough (From One Man to Another)

by |

At a recent Atlassian Developers conference held in Berlin, a developer inadvertently entered the debate that’s been raging around the world – the sexism that exists in our culture. He put up a slide, comparing an Atlassian plugin to his girlfriend – saying both were beautiful but both: Complain a lot Demand his attention Interrupt him when he’s working Don’t play well with his other friends His intentions were probably benign – to be funny. I’m sure he thought he was being clever and he probably didn’t even realize his…

Scriptwriting: Online vs. On TV

Scriptwriting: Online vs. On TV

by |

When you work with an incredibly creative team, writing a script can be a lot of fun (especially when you get to write a cartoon for kids). But as creative as you want to be, you have to approach each script with a strategy, as well. Your script can have jokes or tug at the heart strings – but what does it cause people to do? After they watch it, what action is taken? We’ve been writing television and radio commercial scripts for decades, from the live takes best parodied…

Creating Your Small Business SEO Plan

Creating Your Small Business SEO Plan

by |

Maybe you run a small business. Or you’re part of a small team. Either way, search engine optimization is often the thing that falls to the wayside first when you’re a little fish. And I get that. You’re busy doing what you love, serving your customers and trying to grow your business. But proper attention to SEO is how you’ll grow that business and earn your visibility in your market. So don’t ignore SEO, create a plan for it. From the very beginning. As an SMB, how do you get started…

How To Be “Human” In The Digital World

How To Be “Human” In The Digital World

by |

There’s a lot of talk about how we as marketers can humanize brands. How we, in this era of online two-way conversations, can make brands have personalities that our target audiences – customers, prospects, advocates, members of the press, etc. – will want to engage with. How acting “human” can actually make businesses smarter and more relevant. This conversation has become so extensive that “human” has become a bit of a buzzword. The concept has also gotten away from its fundamental meaning. We didn’t mean every brand had to be…

What I Learned At Authority Intensive (#Authority2014)

What I Learned At Authority Intensive (#Authority2014)

by |

Last week I achieved content nirvana attending the first Authority Intensive, a two-day conference that takes a tactical approach to content marketing. Programming was broken out into four topical tracks – design, content, traffic and conversion – to ensure the full picture was being created. Speakers presented on what they knew, what they had done and what they had seen. Even before landing in Denver I was confident I’d come away from the experience with increased knowledge and things to act upon. What I wasn’t expecting was to leave newly…

Sidebar

PLEASE! -> Don’t Forget to Invest in Content (Not Just “Content Marketing”) http://t.co/greVrSGzRs