Alison Krawczyk

I am a PR Specialist at Overit, where I work with an array of clients to secure media coverage and assist with the many daily facets of public relations. I have previously worked at a Manhattan-based PR agency, called Shadow PR, in addition to the in-house PR team at Ralph Lauren. In addition to PR, I love spending time outside and with my family and friends.
5 Things I Learned From Media Relations: What Modern Marketers Need to Know

5 Things I Learned From Media Relations: What Modern Marketers Need to Know

Last week Overit hosted Media Relations: What Modern Marketers Need to Know, a panel discussion featuring notable editors from the region: David Howard King, The Alt Judy Patrick, The Daily Gazette Greg Dahlmann, All Over Albany Sarah Ruane, Spectrum News We invited these professionals because we’ve come to have great relationships with them from pitching our clients’ stories, to actually bringing some of them on as clients themselves. And while the panel discussion offered numerous tips about working with the press, at the core of their advice this theme: to…

PRSA Boston’s Social Media Summit: What I Learned

PRSA Boston’s Social Media Summit: What I Learned

Last week, I attended PRSA Boston’s Social Media Summit to hear insight from industry leaders on creating engaging content, using video for social, and the current and future trends in the sector. While I was overly excited about being named the conference’s top tweeter for my live-tweeting efforts, I was even more excited about the new ideas and information I learned from the speakers. Read on as I share what I learned at the Social Media Summit. Opening Session with Josh Karpf, DraftKings Josh came to the event with experience in…

More “Stories” of Copycat Social Media Features

More “Stories” of Copycat Social Media Features

Yesterday, Facebook announced a new update that includes features like a new in-app camera, a new feed of ephemeral stories at the top of users’ News Feeds and a private messaging feature called “Direct.” Since I previously lambasted Facebook’s Instagram for copying Snapchat with Stories, the feature has grown to reach 150 million daily users (source). By comparison, Snapchat has 100 million daily users (source). The quick popularity of Instagram Stories can be tied to the fact that it had an existing user base before launching ephemeral messaging, the ease-of-use…

Media Relations & What You Need to Know

Media Relations & What You Need to Know

For a platform that we interact with daily in print, through TV, radio and online, a majority of people don’t know the process of how news is produced and what’s truly ailing newsrooms. With a better understanding of the current state of media, though, publicists can better work with press, and clients can better work with their publicists. Here are some things that you should know about the media today, from the perspective of a publicist. 1. How people consume news is changing This probably won’t come as a surprise,…

December Events at Overit

December Events at Overit

The holiday season is upon us! Along with good tidings and delicious food, this time of year fills our social and professional calendars very quickly. At Overit, we have a handful of events taking place throughout December that we’re excited to share with you. They range from all-day-long to a few hours, so we hope you can fit one (or all!) events into your schedule. TEDxAlbany Thursday, December 1 – all day! TEDxAlbany is an independently organized event inspired by the renowned TED Talks. The day-long event, sponsored annually by…

Instagram Stories = Snapchat

Instagram Stories = Snapchat

Instagram recently launched a new feature called Instagram Stories, described by the social platform as “a new feature that lets you share all the moments of your day… As you share multiple photos and videos, they appear together in a slideshow format: your story.” With upwards of 500 million active monthly users, Instagram has a massive audience. It’s not surprising, then, that the new feature has sparked a lot of conversation among users. Some had positive feedback: if you think about it… #Instagram stories actually makes a lot of sense…

How To Find Your Newsworthy Story

How To Find Your Newsworthy Story

We live in a time when anyone with a computer has the opportunity to start a global company, find investors through crowdfunding, or develop a mass following on social media. It’s an incredible time to be alive, because anyone has the power to build a brand. As awesome as this is, it also means that the competition for the attention of your brand’s audience is more vast. When you go to tell your company’s story or share an announcement, you’ll find that the news may not have the same impact…

Data, Internal Communications and Finding Purpose in PR – 4 Lessons from PRxNE 2016

Data, Internal Communications and Finding Purpose in PR – 4 Lessons from PRxNE 2016

Last week, I attended the Public Relations Society of America’s Northeast District Conference (PRxNE 2016) to accompany Overit’s Jen Van Iderstyne as she presented on SEO, and to learn from other industry professionals from across the region. We’ve all heard about how PR is evolving, but the experts at PRxNE 2016 truly drove the point home with presentations focusing on Facebook analytics, multicultural PR, influencer campaigns, LinkedIn strategies and more. I wasn’t able to take part in all of the sessions outlined in the schedule, as much as I wanted…

Measuring Your Media Relations Success

Measuring Your Media Relations Success

Whenever I’m discussing public relations services with a potential or new client, one of the most common questions I hear is, “How are you going to measure the results?” I try to tackle this question before it’s asked, because in a world where we’re inundated with data, clients expect everything to be quantified. To a certain extent, media relations is no different, but it’s not a perfect science. So, how can you measure the results of your media relations campaign? Placements One of the most fundamental ways of measuring the…

#PRFail: 5 Mistakes Brands Make With Media Relations Strategies

#PRFail: 5 Mistakes Brands Make With Media Relations Strategies

There are a number of articles giving advice on “how to get a placement in the Wall Street Journal in just three steps!” (or some variation of that). This is great for the small business owner or startup that can’t necessarily afford the services of a PR professional, but wants to take initiative and build brand awareness. However, it’s not as simple as it seems. Piecing together a multi-faceted media relations strategy takes work, time and preparation – even before you begin reaching out to reporters. It’s important to organize,…

Sidebar

How a Blog Can Help You Build a Personal Brand Online https://t.co/ngSuLDOpG8