Alison Krawczyk

I am a PR Specialist at Overit, where I work with an array of clients to secure media coverage and assist with the many daily facets of public relations. I have previously worked at a Manhattan-based PR agency, called Shadow PR, in addition to the in-house PR team at Ralph Lauren. In addition to PR, I love spending time outside and with my family and friends.
The PR and Marketing Advantages of Attending Industry Events

The PR and Marketing Advantages of Attending Industry Events

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You can build a great business or service, but if nobody knows about it, it’ll never take off. Attending industry events, such as conferences and award shows, is an impactful way to solidify your presence and voice as an industry leader, network with peers and continue to build awareness of your company. Regardless of what sector your company falls in, there are likely hundreds of events to choose from regionally, nationally or worldwide. With the following advice and a bit of research, you can determine where your attendance is going…

Marketing Lessons from a Nonprofit (“For-Purpose”) Organization

Marketing Lessons from a Nonprofit (“For-Purpose”) Organization

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Looking for a good read and inspirational message, I recently added The Promise of a Pencil, by Adam Braun, to my summer reading list. The New York Time’s bestseller depicts how Braun founded his nonprofit Pencils of Promise (PoP), which while starting small, has since constructed 226 schools around the world. The Promise of a Pencil is a story about following your dreams, making a difference and finding your passion. Think about your own marketing and mission. How are you (and your brand) making a difference? Braun raised a number…

Public Relations: Leveraging Top News, the Right Way

Public Relations: Leveraging Top News, the Right Way

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The overarching goal of public relations is a simple one – keep your clients in the news. This concept is made complex with an endless number of execution strategies. One approach that works well (especially when your clients don’t have their own news to share) is to leverage the trending stories already in the news and use it to insert your clients into the conversation. Choose the right news story for your client Humans by nature talk a lot, so articles are constantly being published, leaving an overcrowded news space….

Don’t Be Nice. Be Likable!

Don’t Be Nice. Be Likable!

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The old idiom goes, “Nice guys finish last,” but in the field of public relations, that is certainly not the case. Despite many preconceived notions about PR professionals, to be successful in this industry you need to be professional, relatable and approachable. It goes beyond being nice – if you’re not likeable, you’re not going anywhere. Public relations professionals are often associated with images of up-tight young women wearing all black and heels as they work as the gatekeepers at high-profile events. Another visual that may come to mind is…

Sidebar

Happy Halloween! This morning, our PR Specialist Alison became Queen Elsa for the day with makeup by @PlasticSrgy518 http://t.co/omawt5MJzZ