Alison Krawczyk

I am a PR Specialist at Overit, where I work with an array of clients to secure media coverage and assist with the many daily facets of public relations. I have previously worked at a Manhattan-based PR agency, called Shadow PR, in addition to the in-house PR team at Ralph Lauren. In addition to PR, I love spending time outside and with my family and friends.
Public Relations: Leveraging Top News, the Right Way

Public Relations: Leveraging Top News, the Right Way

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The overarching goal of public relations is a simple one – keep your clients in the news. This concept is made complex with an endless number of execution strategies. One approach that works well (especially when your clients don’t have their own news to share) is to leverage the trending stories already in the news and use it to insert your clients into the conversation. Choose the right news story for your client Humans by nature talk a lot, so articles are constantly being published, leaving an overcrowded news space….

Don’t Be Nice. Be Likable!

Don’t Be Nice. Be Likable!

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The old idiom goes, “Nice guys finish last,” but in the field of public relations, that is certainly not the case. Despite many preconceived notions about PR professionals, to be successful in this industry you need to be professional, relatable and approachable. It goes beyond being nice – if you’re not likeable, you’re not going anywhere. Public relations professionals are often associated with images of up-tight young women wearing all black and heels as they work as the gatekeepers at high-profile events. Another visual that may come to mind is…

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