Joe Schaefer

Hey SMBs, Don’t Count Facebook Out

From time to time we come across articles about small and medium sized businesses and how social media doesn’t apply to them (maybe because of the sheer audience size of platforms like Facebook don’t seem to apply to who their target audience is). We also come across SMB owners who have this same notion. Not good. Who is coming up with this stuff? In any event, this can’t be further from the truth. Apart from our work with SMBs and their social profiles, the fact that this region (like most…

Upcoming Web Success Class

80% of Internet users use search before buying online and 70% use search before buying offline. Are your customers finding you or your competitors first? Or, worse yet, are they finding you only to bounce from your website to never return due to design and usability issues?

The Two-fold value of Using RSS Feeds on Your Site

Hey wait, what the heck is RSS? That’s a good way to start. ‘RSS’ stands for ‘really Simple Syndication’ and what it does is prepare your site updates for delivery to those who subscribe to the feed. It’s almost like each time your favorite magazine writes a new article and they just send it to you in the mail — except far less annoying and much more useful. People use ‘feed readers’ to collect RSS feed updates (usually of a handful or more of sites and blogs) and that way…

How WordPress Gets SEO Right

In the past couple of years site load speed has become more of a buzz conversation in the SEO community. As some of the theories go, the search engines believe that a quickly loading site is a site that delivers a better user experience. Coded for Speed Then, for the website or blog owner who is need of a CMS that inherently loads quickly, WordPress is a good choice. The way that the source is coded from the get-go makes for a speedy load time — this is good news…

Overit Takes Home 8 New Nori Awards

We’re super proud (and humbled) to announce that we took home 8 Nori Awards this past Friday night at Proctor’s in Schenectady. The Albany Ad Club held it’s 38th annual Nori Awards…aptly named ‘Sayonori’ as the awards and format will change starting next year. But until then, our 8 trophys will be inducted into the awards cases here at Overit. The Albany Ad Club held its 38th annual Nori Awards on Friday, June 10, 2011. Overit Media was deeply honored to be nominated for many of the exciting, creative projects…

Overit Takes Home 2 Communicator Awards

Winning awards is surely like getting a pat-on-the-back for a job well-done. Couple that with increased traffic and increased conversions and those awards are just the icing on the cake. We’ve been informed that we’ve won 2 new Communicator Awards for a couple of websites we’ve designed, developed and marketed over the past year. “The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all…

Overit Refresh 2011: Recap

What does 150 VIPs, a penthouse view, extraordinary food, refreshing drink, a jazz duo, and a thumping DJ equal? An amazing, memorable party. And wow, what a turnout at the first installment of Overit Media’s Refresh parties. If you made it out to celebrate the kick-off of summer and launch of our OStudios sister company, we extend our sincere gratitude and hope you had an incredible time. Thank you! If, by chance, you RSVP’d and couldn’t make it out last night, still, we thank you for thinking of us and…

Search Engine Optimization Campaign: MD&A

We’re extremely excited to be working alongside MD&A to help their new site rank, get traffic and convert visitors to customers. Part of the campaign is reputation management while part of it is to help rank for higher volume keyphrases. For example, a service that MD&A performs is turbine repair. Recently we were able to get their turbine repair service page to rank #2 out of over 9 million competitors. Even bigger results is getting them to rank #3 in Google with 16 million competing pages for their turbine engineering…

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