Lawrence Basso

motion design director

Lawrence Basso takes the helm of Overit's O Studios division as our motion design director, overseeing all things video, motion graphics, animation and sound related. Constantly striving to raise the bar with each project, Lawrence's ultimate goal is to "make really cool stuff" that not only exceeds our clients' needs and expectations, but also help set them apart from their competition. After 8+ years with Overit, Lawrence has seen the company with as few as 4 employees all the way through its current 25+ staff. He has filled many rolls throughout the years, including designer, illustrator, photographer and even creative director. Lawrence also loves any opportunity he can get working on projects collaboratively with the other departments. When not commuting to the area from the countryside, Lawrence enjoys spending time with his wife and kids, playing video games, coloring comic books, drumming and taking funny photos.
Changing Your Video’s Mood through Color & Sound

Changing Your Video’s Mood through Color & Sound

You use video to tell a good story. Whether conveying an idea, an opinion or a providing a literal narrative of an event, person, place or thing, we’re all trying to evoke emotion. What tactics allow us to drive that emotion in video? Deliberate use of color and sound. You see it every day in TV commercials and movies. What makes that burger on TV look so awesome you can almost taste it? What makes me want to test drive that new two-door sedan? Why does that next summer blockbuster…

5 Reasons To Use Animation In Content Marketing

5 Reasons To Use Animation In Content Marketing

Animation is a powerful tool and motivator, whether it’s being leveraged to sell more cereal, raking in cash at the box office and winning Academy Awards, or informing millions of people of a global crisis that’s going unnoticed.

Most people see animation as this thing that lives on TV, the movies or YouTube. But why can’t it live on your website? Why can’t you be utilizing and leveraging this powerful medium for your business?

You can.

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Facebook Messenger to start rolling out an unsend feature... for those times when you said something you shouldn't… https://t.co/zRL8EUS4As