Michelle Toch Dinsmore

Michelle Toch Dinsmore is the Vice President of Overit, and has been instrumental in growing the Overit brand into a multi-million dollar interactive agency. Michelle manages Overit's marketing and sales department, as well as overseeing account management and production. She is also the the co-founder/ owner of fashionbible.com.
6 Steps to Choosing the Right CMS

6 Steps to Choosing the Right CMS

We don’t treat projects with a one-size, fits all mentality. The first step in our marketing process isn’t the one where we assume we know what you want, nor do we tell you what’s best without ever having spoken to you. It just doesn’t work that way within our walls. Instead, we kick off projects with a Learning & Discovery phase where we stop talking about the project at hand and start talking about you. We listen to your story. And we gather your needs by looking at your big…

Setting Your Company Up to Benefit Your Community

Setting Your Company Up to Benefit Your Community

This world we live in is a great place. Filled with people who make good choices and bad choices, people who are intelligent enough to know what is real and what can be imagined. The human species can reflect on the past, learn from it and grow. From an early age, many of us are taught the importance of being good neighbors. I see businesses the same way. Almost human, run by humans, complete with flaws, growing pains, lessons to be learned and opportunity. Building Your Business – and Building…

Bringing Brand (Characters) to Life

Bringing Brand (Characters) to Life

“Tell your story.” That’s what the experts say. It’s what we keep hearing over and over in our industry. We’re hit over the head with how important it is to tell the story of our business and to show customers who we are. We’re told to talk about our imperfections, our executives, our favorite products and the things we care about. It’s not bad advice, but it’s simplifying things just a bit. Brand storytelling is much deeper than sharing how your company was founded or reciting your goals, your mission…

Celebrate Moms with Less Generic Marketing

Celebrate Moms with Less Generic Marketing

Sunday is Mother’s Day. Not surprising. It comes every year. But this year, the holiday comes with significantly more meaning for myself and for my family. My mother died less than two weeks ago, succumbing to a long battle with breast cancer. She would have turned 70 this Sunday, Mother’s Day of all days. I will turn a ‘landmark’ age of 40 the following day. Throughout my life, my mother and I shared our birthdays the same way we shared an incredible bond. A bond that now I can only…

Using Data to Market Efficiently – and Effectively

Using Data to Market Efficiently – and Effectively

Ever receive more than one of the same pieces of direct mail? You know, that generic postcard, the catalog, the plea for money? We get these duplicates every day at Overit. Every. Day. What about email marketing? The email you get from a retailer you like but for a product you would never buy? Or maybe it’s not the product targeting that’s wrong, but the frequency of the emails that has you hovering over the unsubscribe button. I feel your pain. “Itʼs not what I do, but the way I…

Oh, The Sales People You Will Meet

Oh, The Sales People You Will Meet

My 82-year-old father recently went shopping for a new car and was kind enough to explain the experience to me in classic old guy detail. I haven’t been able to forget it. If my father was on social media, I can only imagine what he’d be tweeting. But he’s not. So I’ll share the story for him. In my lifetime, my father has owned four cars. In my driving career, I am on my eighth car. My father takes his cars very seriously. If only the dealers took him as…

Putting Your Marketing Strategy Back In Focus

Putting Your Marketing Strategy Back In Focus

My mother has made it a habit over the years to call and remind me to “look at the moon.” It’s her way of encouraging me to pay attention to what’s around me and to put life back into focus. Now that I am a mom, it’s something I’m trying to instill in my own children. The importance of stopping and noticing the little things. One of the wonderful things about spending time with our toddler is his fascination with the small things. When you’re four, every detail is a…

Lessons Come In All Forms

By Michelle Toch Dinsmore As I was sitting in my dentistʼs chair today getting ready for an all-out assault on my mouth, I was reflecting on how far Iʼd come. Not in life – not in any way, really – only with that dentist chair. While some people have great fears of flying, heights, change, or wearing colors, I have none of those things. Give me turbulent flights! Embrace change! Wear neon! The greatest fear I have is an unreasonable, irrational, completely ridiculous fear of the dentist. Now my mom…

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