With social media platforms giving everyone a voice to easily speak his or her mind to a large audience, the days where brands could simply stick their heads in the sand and hide from a crisis are long gone. No company is immune to problems, mistakes and critiques, and though larger brands get the most attention for their misfortunes, all companies should be prepared to address critics and crises. That’s where your crisis communications strategy comes in. While the crisis might be something as large as Target’s recent credit and…
