For nearly a quarter century, LaSalle Institute has outfitted itself as one of the premier music programs on the primary school level here in the Capital District. The all-boys academy took top honors in both the Fonda and New Hartford jazz festivals in February. It’s a habit the school’s dean of academics takes pride in, but the accolades achieved in competition is not the focus of the story.
By: Michael Hallisey
From proofreading to crafting the perfect signature, every step you take when composing and sending a professional email is important. Make a major email mistake, and it could cost you your job or a great business opportunity. Taking the time to send thoughtful, well-written emails, on the other hand, will impress everyone you work with.
By: Brittney Helmrich
Overit’s motion department started a fun event to develop interdepartmental relationships. Each team is responsible for coordinating food for the company of 30 people. For example, PR would make mac and cheese one time, then the next time another team would put together a Mexican Food Friday.
By: Sabrina Son
The Center for Internet Security (CIS) recently announced the launch of new Amazon Machine Images (AMIs) for Amazon Web Services. The newly available AMIs were developed based on the center’s secure configuration benchmarks, and may help state and local governments to enable better cloud security cost effectively while improving the resiliency of their cloud-based activities.
By: Justine Brown
For a small business where initial awareness is key, creating great content allows you to earn search visibility, build trust with potential customers and to establish yourself as the in-market leader and go-to resource to answer your prospects questions.
…IF you’re creating the right content – content your audience wants to read and will find useful.
By: Lisa Barone
Just five years ago, a large piece of land off of Delatour Road in Colonie sat empty. Today, it is one the newest retirement communities in the Capital Region; Shaker Pointe at Carondelet. “In addition to having their own home where they can make their own choices around how they choose to live, we offer a variety of activities,” said Shaker Point at Carondelet Executive Team Member Sr. Kay Ryan.
By: Jon Dougherty
Eye lash specialist Vanessa Torres works at Spa One in Albany. She says often they’ve come to the rescue of people who either tried applying the fake lashes themselves and failed, or had them done at an uncertified practice with disastrous results.
By: Julia Dunn
The final phase of Shaker Pointe at Carondelet, Spirit Tree Apartments, is well underway to being open for residents. Within the next few months, the senior community should expect to see Spirit Tree up and running, with 56 new units, from a one-bedroom apartment, to a two-bedroom with an enclosed porch. Already one-third of the units have been reserved.
By: Emily Drew
Almost half of today’s workers are delaying their original plans for retirement, according to a survey by the Associated Press-NORC Center for Public Affairs Research. And 82 percent of workers say it is at least somewhat likely that they will continue to work for pay in retirement.
By: Nancy Mann Jackson
At La Salle Institute’s Open House on Sunday, March 22, the school gave away a year of tuition to a future student. The winner’s name, pulled from a raffle, is A.J. Pennacchio, who stands with Brother Carl Malacalza, left, and his father, Anthony Pennacchio, right.
By: Thomas Reuter
The Center for Internet Security (CIS) has announced the launch of CIS configuration resources for Amazon Web Services (AWS). The move is meant to address a growing concern surrounding the data safety of information housed on virtual servers in the cloud.
By: Tara Seals
The popularity of video is no accident: It is one of the best ways to get your message across to a wide array of audiences. But many marketers don’t even know how to begin targeting their content for those audiences. According to Mark Hansen, CEO of Megalytic, it begins well before the video is made, when you determine what the ultimate goal of it is.
You’ve spent time and resources developing a strategic marketing campaign that drives qualified traffic to your brand’s website. You’ve employed SEO, PPC, email marketing, and more. You’re seeing a storm of visitors land on your site but they leave after only brief visits. They’re not sticking around and they’re certainly not converting to customers and contributing revenue. Now what?
By: Mark Hansen
A new study shows more than 2 million people fell victim to medical identity theft in the United States in 2014 and more than half of them spent 200 hours and $13,000 of their own money to fix it. CBS6 Investigative Reporter Jennifer Lewke has the Real Deal on how bad the problem has gotten and what you can do to try and protect yourself.
By: Jennifer Lewke
Digital marketing is maturing. It’s no longer the up-and-coming thing, but it is displacing traditional advertising and consuming a large share of marketing budgets at most major corporations. Wal-Mart, for example, grew e-commerce sales 21 percent in the last quarter, while store sales have been flat for years. To drive this growth, Wal-Mart plans to invest $1.2-$1.5 billion on its e-commerce and digital operations.
By: Mark Hansen
Smartphones, tablets, and other devices have made it easier than ever to tap into on-demand digital music and online radio. But more convenient consumer access to streaming audio causes a conundrum for artists, content creators, and publishers seeking to be fairly compensated for their efforts.
By: Erik J. Martin
“They hop in and try to be relevant, but if it has nothing to do with the brand people just roll their eyes at it,” said Lisa Barone, vice president of Strategy and Overit, an integrated digital agency in Albany that provides content over multiple platforms. “If it has nothing to do with your brand, don’t. You end up doing more damage. You end up looking a little bit silly.”
By: Mark McGuire
When most people think of Zeus, the first thing that comes to mind is the mythological supreme ruler of Mount Olympus and the Greek gods, who used a thunderbolt to attack his targets. For those of us in the cybersecurity space, Zeus represents an all-too-real virus that attacks sensitive information and steals data with alarming ease.
By: Adnan Baykal
You know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc.
By: Mark Hansen
Lisa Barone describes herself as a big Twitter fan because it allows her to share content and communicate with people. Barone said Twitter enhances her writing because it forces users to choose every word wisely with a 140-character limit.
By: Haley Viccaro