A recent survey found that 70% of people are more likely to look for a new job after vacation. Realistically speaking, with the holidays and the accompanying vacation days just around the corner, there’s a chance a few of your employees are looking to jump ship. And that’s bad news for two reasons. First, if they’re unhappy, that could reflect poorly on the company culture, morale and/or management. Second, it costs 20% of an annual salary to replace a mid-level employee, and it could cost 213% of a year’s salary to replace a C-suiter, according to a study by CAP [PDF].
Odds are, you lack the time, money and patience to recruit a new slew of hires, so we’ve done you a favor and rounded up tips and tactics for building employee retention and fostering a happy workplace that makes people want to stick with you.
By: Lauren Drell
Cyber Monday (News – Alert) is just a few days away, and according to American Express, more people are expected to shop online that day than visit brick and mortar stores on Black Friday (News – Alert).
Whether you’ll be conducting transactions from your desktop, laptop or mobile device, there are steps you can take to avoid becoming a victim of identify theft, malware or other cyber crime.
The threat of cyber crimes is very real and can have significant financial and personal impact. In order to save yourself from online holiday shopping pitfalls, use the following tips to protect your personal information. By applying these basic strategies you will go a long way toward improving cyber preparedness.
By: William F. Pelgrin
Researching shopping apps for #BlackFriday heightened my awareness about security online. As I started contemplating keeping safe when shopping online up pops an email from my friend, Kevin Winston in Los Angeles, founder of Digital LA, with an email about CyberMonday.
I took it as a sign that I should find out how readers can protect themselves online as the holiday shopping craze begins and online shopping in general. Security tips follow financial forecasts. I link to my Black Friday mobile shopping apps at the end of this post.
By: TJ McCue
Fancred – Connect With Fans, Get Sports News and Opinion, and Make Gameday Everyday, the sports-based social network for fans, has been updated with a completely redesigned version that’s optimized for iOS 7. Users are able to navigate the app to search for people and team feeds, and the app suggests people for users to follow based on team affiliation.
By: Andrew Stevens
So long, silos; hello digital omnichannel.
That, in essence, is the idea behind the recent strategic partnership announced last week between digital creative shop Nomadic and shopper marketing agency MARS: the former knows digital, the latter knows retail—the match is made.
Although the two agencies had been working together previously on projects here and there for the past several years (see above for an adorable Pop Secret case study the two collaborated on back in 2010), now it’s official. Says MARS Chief Operating Officer Rob Rivenburgh (left in the photo below): “The evolution of the marketplace, whether we’re talking about the combination of technologies or their rapid growth and expansion, is forcing consumer and shopper behavior to change profoundly.”
By: Allison Schiff
With reports citing that 78 percent of all shoppers use the Internet to research and make purchasing decisions, Southfield-based Mars Advertising Inc. is upping its game by teaming with a digital creative agency to expand its shopper marketing efforts through digital platforms including search, social, and e-commerce.
Through a new partnership, Mars and Scottsdale, Ariz.-based Nomadic Agency will focus on projects like retail-specific shopper solutions that benefit from digital extension and campaigns that require integration with retailer digital platforms. As part of the effort, eight employees will be hired and will work at Mars, and will be supported by the Scottsdale office.
By: Izzi Bendall
In the frenzy of limited time offers, last minute sales and one-click shopping, it can be difficult to stay secure while you shop online, particularly on days like Cyber Monday.
Last year, consumers spent about 1.5 billion dollars on Cyber Monday, up 16% from 2011. Industry experts predict this season will see even more growth. Coupled with the boom in sales is a predicted increase in the amount and severity of online scamming and data theft.
We spoke with Will Pelgrin, CEO of The Center for Internet Security (CIS), a non-profit organization focused on improving the cybersecurity posture of both the private and public sector, who gave us a few helpful tips about staying secure online this season.
By: Max Knoblauch
Southfield, Mich. – Shopper marketing agency Mars Advertising is partnering with digital creative agency Nomadic Agency to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.
Nomadic will open a division inside Mars’ headquarters office in Southfield. The initial Nomadic team will consist of a digital practice lead, a digital creative director as well as subject matter experts in search, social, and digital media. These leaders will be paired with shopper-focused counterparts from the Mars organization to collaboratively approach assignments and campaigns. The Mars/Nomadic team will be supported by the Nomadic Scottsdale office, which houses more than 60 employees.
By: Dan Berthiaume
-Tribal DDB/Barbarian Group alum Julio Soler has joined Project: Worldwide agency Partners + Napier as integrated producer. link
-In case you missed it, Joel Curran, who’s been managing director at MSLGroup NY for the last year and has spent over five years in all at the Publicis Groupe-owned agency, is leaving for his alma mater, University of North Carolina. There, he will serve as its first vice chancellor for communications and public affairs, effective Dec. 2. As for MSLGroup, the agency is actively looking for his replacement.
-Shopper marketing-focused MARS Advertising has formed a strategic partnership with Scottsdale, AZ-based digital agency, Nomadic. link
By: Kiran Aditham
MARS Advertising, the Southfield, MI-based shopper marketing specialist, and digital shop Nomadic Agency are combining efforts to market to shoppers through the formation of a new strategic partnership.
With 78% of all shoppers using the Internet to research and make purchasing decisions, the companies said the main goal of the partnership is to enhance “current digital offerings with strategic ideas that are shopper-focused and digital-by-design.”
By: Steve McClellan
The rush of commenting on a sports game in a public forum like Twitter or semi-public one like Facebook isn’t quite as good as being at the stadium, but it comes close.
Fledgling social networks are hungry to capture a portion of the 83 percent of sports fans who check social media while watching a game, but Fancred’s redesigned iOS app aims to be more than just a second-screen experience—and it’s pretty beautiful, too.
By: Caitlin McGarry
We’ve got a pair of social networking apps to take you into the weekend in today’s Apps Worth Downloading haul. First is Fancred, a social network devoted entirely to sports and sports fans that can help you connect with other fans over your favorite teams. Second is TrintMe, an app that lets you determine if your social network friends want your relationship to be something more – but only if the feeling is mutual. Finally, Give My Ball Back is a touch-based puzzler with simple mechanics, in which two boys from alternate dimensions have to sneak into each other’s rooms to steal back a ball from one another.
By: Phil Hornshaw
Fancred, the sports social network, has unveiled an update to its popular iOS app. Fancred 2.0 for the iPhone/iPod touch is optimized for iOS 7 and includes a number of new features.
Launched earlier this year, Fancred’s iOS app is a social network solely dedicated to sports. It allows users to follow their favorite teams, access the best content, and connect and interact with fellow fans, experts, and teams.
By: Bryan Wolfe
The Internet is full of unverified facts and dubious advice volunteered by anyone who stumbles across a blog or YouTube video that strikes his fancy. One retailer, video game maker Ubisoft Entertainment, is taking advantage of that to prove to consumers that its advice is not only non-dubious, but worth paying for.
By: Amy Dusto
On Thursday morning, the Fancred team announced the launch of the latest update to their sports social media platform that’s taken the internet by storm, Fancred 2.
Fancred gives sports fans the opportunity to share their thoughts, opinions and passions about the athletic world and their favorite teams.
Today’s launch has further revolutionized the way we use social media to interact with one another about the constant happenings in the sports universe.
By: Jack Jorgensen
Niche social networks could very well be the way of the future. People want to be around others that are like-minded and share their experiences with them. Forums of any subject or hobby have long existed since the dawn of the internet.
Some are diluted like what pervades the medical arena, yet others like the sneaker-head community thrive in hubs evident in NikeTalk. The latter of which touches on the realistic promise attainable through cultivating discussion and tools that caters to them.
By: Freddy Lopez
Sports fans are a fast growing social media demographic. According to the 2013 Global Sports Media Consumption Report from sports news company PERFORM in partnership with Kantar Media and TV Sports Markets, more than half of all Americans follow sports. Of those following sports, more than half consume sports online, 35 percent follow using a mobile device and 25 percent follow on social media.
“Unofficially, Twitter recently admitted that over half of their content is related to sports,” says Hossien Kash Razzaghi, CEO and Co-Founder of Fancred, an app that enables sports fans to share and discover sports content.
By: Kimberlee Morrison
Talking sports on social networks can be a frustrating experience. From your ranting rage-post on Colin Kaepernick’s troubles reading defenses being pushed down by a picture of your cousin’s dog eating pancakes, to trying to explain the justification of picking up a penalty flag after it was already thrown on the last play of the game in just 140 characters, sports fans just don’t have an ideal outlet to type away their daily cheers and jeers.
That’s where Boston-based Fancred steps in, treating each team as a community onto themselves, and letting sports fans have their own place (with their own people) to vent.
By: Jon Robinson
With the 80 million Millennials in the United States (and an estimated spending power of $600 billion) marketers are scratching their heads about how to engage with this new consumer. How do you inspire them, gain their loyalty, trust and ultimately their money? Millennials are more visually and relationally inspired and marketers need to learn how to leverage these characteristics. Here are my top five tips for inspiring and connecting with this generation.
By: Jerra Nalley
The Network of Executive Women just released their “Women 2020: The Future of Women’s Leadership in Consumer Products and Retail” study. Have women made progress? Not really. The numbers haven’t changed over the past seven years when it comes to women in boardrooms – only 16.6 percent of the Fortune 500 board seats across the U.S. are women, according to Catalyst.
Ironic when you consider that women are the sole or primary breadwinners in many families and make or influence most of the purchase decisions in today’s households, not to mention we hold court over an estimated $2.4 trillion worth of purchase power.
By: Holly Pavlika