A leading cause of business failure is not knowing who your product or service is for, and what real problem it’s supposed to solve, said Andrey Mihailenko, vice president of sales and marketing at project management software company TargetProcess.
By: Nicole Fallon
For 30 days, the senior copywriter at MARS, a Southfield, Michigan-based marketing agency, donated her time to the Association for Children’s Mental Health and the Depression and Bipolar Support Alliance, writing and editing marketing materials and creating social media calendars.
By: Stephanie Vozza
William Rozek to CFO, Mars Advertising Inc., Southfield, from CFO, Budco Holdings Inc., Highland Park. Also, Scott Reid to executive creative director, from partner and creative director, Mars Advertising Inc., Toronto; and Theresa Lyons to senior vice president, retail consultancy, from vice president, strategic planning.
I decided to find out what Josh Shea, lead developer at New York-based digital marketing agency Overit, had to say on the topic of mobile app development.
By: Helen Leggatt
A clear, comprehensive business plan is one of the most critical components of any business. But without an equally well-crafted elevator pitch, an entrepreneur may never get around to showing his or her business plan at all.
By: Nicole Fallon
Southfield-based Mars Advertising Inc. has named William Rozek, former CFO at Highland Park-based Budco Inc., as its new CFO. In addition to filling the new position at Mars, Rozek will be a member of the agency’s executive leadership team, according to a news release.
By: Bridget Vis
One approach that works well (especially when your clients don’t have their own news to share) is to seize upon the trending stories already in the news and use it to insert your clients into the conversation, but you have to do it carefully.
By: Alison Krawczyk
Nothing wakes up a dull complexion more immediately than a little well-placed blush on your cheeks. But choose the wrong shade, formula or tool and you run the risk of looking ‘done’ or worse, clown-y. To make sure you’re blushing correctly, we asked makeup artists to give us the lowdown on the best ways to apply blush.
Free food is always appreciated, and is popular at every scale. Smaller companies offer special weekly treats like the Doughnut Day Thursdays at shopkeep.com or Pizza Fridays at overit.com. “Every Friday our company buys various kinds of pizza to share with our employees,” says Overit employee Alison Krawczyk.
By: Kate Harrison
It’s nearly impossible to overstate Google’s place in our industry. The company touches just about every aspect of marketing. Name the channel, and Google is there. But while Google gets a lot of attention for the big things — search, YouTube, etc. — it flies somewhat under the radar when it comes to providing tools for marketers.
By: Michael Estrin
If you started the New Year with a new iPhone 5 or maybe a new Android smartphone, you’ve probably got the hang of it by now. So maybe’s it’s time to shift into second gear with some great new accessories and apps to make this thing really swing.
By: Doug Bardwell
As a result, shopper marketing agency Mars Advertising, whose clients include Walmart, Campbell’s, and Colgate-Palmolive, has hired several new executives and promoted several more to keep up with its growing accounts.
By: Larissa Faw
Dan Dinsmore, chief executive of marketing agency OverIt, says creative videos can increase click-through rates, decrease unsubscribes and boost customer retention.“On average, the clients that we create video for have 60 to 80 percent lower opt-out rates and about a 50 percent increase in click-throughs,” he says. “With these numbers, you can’t underestimate the power of video.”
By: Lisa Furgison
Target Process offers many different views on projects and teams. The highlight: the views can serve themselves individually. How it looks with the workload of individual teams? How many and which bugs are not yet fixed? What user stories have yet to be implemented? All this question is answered TargetProcess.
By: Tilman Borner
The tech industry easily convinced the public to accept a myriad of free services for the price of some loss of privacy. But getting them to embrace the smart home is going to be a far harder sell.
By: Nick Statt
So, you’re a business owner or an entrepreneur who needs to raise awareness of your company, product or service, but you don’t have a budget for PR and even less of an idea on where to begin. The best advice is to start small and stay focused.
By: Liz Grimes
When it comes to content marketing there isn’t much debate about whether or not it’s right for your brand. These days, just about every brand on Earth is using content marketing, whether B2C or B2B. But content marketing isn’t just another tool in a marketer’s bag of tricks.
By: Michael Estrin
Called the Icepol trojan, the ransomware sends a message to victims accusing them of software piracy or downloading illegal porn, then locks the victim’s computer and demands payment to unlock it. It was installed on more than 267,000 computers including in the US, Germany and Australia and responsible for more than 148,000 scam transactions in just five months.
By: Drew Turney
Marketing experts are always staying on top of industry trends, for example the expected increase in spending on digital video advertising that was estimated by eMarketer to hit $5.79 billion this year, up 39.5 percent from last year.
The rapid growth of this medium as a marketing tool isn’t surprising considering the impact brands can make when sharing their message through visual elements. To help guide you as you explore new ways of taking advantage of video marketing, follow the below tips.
The question: Every football season, my husband disappears on Sundays and Monday evening. I know he and his friends bet on fantasy football and playoff games. But last week I noticed $4,000 was missing from our joint account. With Super Bowl Sunday coming up, I’m worried. Does he have a gambling problem?
I know as much about sports gambling as I do about root canals. So to thoughtfully answer to your question, I turned to Jim Maney, executive director of the New York Council on Problem Gambling. His response: “If you think it’s an issue, it’s an issue.”