One of the challenges public relations (PR) professionals face today is that many people associate PR with traditional processes rapidly becoming outdated. This misconception creates an uphill battle to convince potential clients that PR is an industry still very much alive and needed in today’s crowded media landscape. In fact, it’s more important than ever. With social media’s 24/7 conversation, some companies would have a nearly impossibly time digging themselves out of crises without proper PR guidance. But crisis communications isn’t the only need for PR now – a digitized…
