Shopping Expedition: MARS, Nomadic Forge Alliance
MARS Advertising, the Southfield, MI-based shopper marketing specialist, and digital shop Nomadic Agency are combining efforts to market to shoppers through the formation of a new strategic partnership.
With 78% of all shoppers using the Internet to research and make purchasing decisions, the companies said the main goal of the partnership is to enhance “current digital offerings with strategic ideas that are shopper-focused and digital-by-design.”