Southfield, Mich. – Shopper marketing agency Mars Advertising is partnering with digital creative agency Nomadic Agency to collaboratively identify and strategically integrate omni-channel solutions to continue providing enhanced shopper value throughout the path to purchase.

Nomadic will open a division inside Mars’ headquarters office in Southfield. The initial Nomadic team will consist of a digital practice lead, a digital creative director as well as subject matter experts in search, social, and digital media. These leaders will be paired with shopper-focused counterparts from the Mars organization to collaboratively approach assignments and campaigns. The Mars/Nomadic team will be supported by the Nomadic Scottsdale office, which houses more than 60 employees.